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Stop losing margin to unnecessary discounts with a structured pricing defense framework In Priced to Win: The Sales Leader's Framework for Closing Deals Without Caving on Price, Victor Antonio, a globally recognized sales authority and former president of global sales and marketing, reveals why...

A revelation of the invisible forces shaping your spending habits, from impulse buys to brand loyalty. Have you ever questioned your sanity after looking at all those unnecessary things you bought after a late night online shopping spree? Or worse still, have no recollection of buying them at...

Negotiation isn't about being tough. It's about being clear, self-aware, and true to your values. Everyday negotiation has changed. It's no longer a skill reserved for the boardroom or the elite. In a world where our personal and professional lives are increasingly intertwined, everyone is...

Almost nothing is made where you think it is Where Does My Stuff Come From? reveals the complex international supply networks behind products Americans use daily, from chocolate chips and computer chips to athletic shoes and frozen fish. Written by Willy Shih, a Harvard Business School professor...

The companies that win aren’t the ones with the best product, but the ones that make every buyer move now—not later. Stop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger...

Amazon polarisiert. Doch eines ist unbestritten: Kaum ein Unternehmen ist in den vergangenen 30 Jahren so rasant gewachsen – und dabei so dauerhaft erfolgreich geblieben. Mit »The Secret Playbook« legen erstmals drei deutsche Amazon-Insider offen, welche Management-Techniken wirklich hinter...

The marketing playbook that millions of companies adopted just broke—Loop reveals the AI system replacing it. If your marketing strategy stopped working, the problem isn’t you. The problem is that AI broke the system every playbook was built on—and nobody has replaced it. Until now. Kipp...

Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup founders often wish for a playbook for building and scaling a sales function. All too often, it's an experimental, improvisational process, in which any wrong move can lead to wasted time and capital. But in her 20 years building and scaling go-to-market teams, Stephanie Friedman has identified a set of steps that any B2B founder can take to build a successful sales organization.

In Book Yourself Solid Revised & Updated 20th Anniversary Edition, listeners will discover the core principles that have helped hundreds of thousands of service professionals build thriving, referral-driven practices over the past two decades. This landmark edition brings together the...

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions...

Read by the author. Chasing Hollywood is not just a marketing book. It is a memoir wrapped in the cultural phenomenon of films that have shaped our lives. Learn timeless lessons about the remarkable hard work and genius artistry that went into the creation and promotion of movies we love. Films...

Smeed blijvende loyaliteit en laat je bedrijf groeien door empathische klantenservice zonder verborgen verkoopmotieven. Of je nu onderweg bent naar kantoor of je voorbereidt op een drukke werkdag, deze praktische en inspirerende luisterervaring biedt je direct een verfrissend perspectief op...

在充满焦虑的高净值房产交易中，顶级经纪人从不依赖套路式说服，而是用基于深层心理洞察的顾问式沟通化解买家防御。面对挑剔的客户、预算压力以及对中介价值的深刻质疑，你的每一次开口都在塑造商业安全感。打破传...

真正的销售冠军从不依赖强势逼单与花哨话术，而是通过构建深度信任来打破业绩瓶颈，让客户心甘情愿地持续买单。无论你是背负沉重KPI在通勤路上焦虑的职场新人，还是渴望突破转化率天花板的业务老手，这套务实且充满...

Smeed jouw ruwe concept om tot een schaalbaar merk en ontgrendel duurzame groei zonder de controle te verliezen. Deze eerlijke, energieke gids trekt je tijdens je woon-werkverkeer direct uit eindeloze brainstorms. Ontdek een methodische aanpak om intuïtie te koppelen aan keiharde marktvalidatie...

Transformeer vage hersenspinsels tot een overtuigende zakelijke pitch en win direct de steun van elke beslisser. Of je nu tijdens het woon-werkverkeer naar oplossingen zoekt of je mentaal voorbereidt op een cruciale presentatie, deze motiverende audiogids geeft je direct de regie terug. Je leert...

Zbuduj lojalność i zaufanie na lata, zamieniając chłodne transakcje biznesowe w autentyczne relacje z klientem. Niezależnie od tego, czy właśnie rozwijasz własną firmę, czy szukasz skutecznych strategii na radzenie sobie w trudnych, codziennych sytuacjach zawodowych, ten praktyczny...

أتقني فن إبرام الصفقات عالية القيمة وابني مسيرة استثنائية في قطاع الأعمال وتوليد الإيرادات بثقة وذكاء استراتيجي. سواء كنتِ تستعدين لاجتماع حاسم أثناء تنقلك...

彻底告别令人焦虑的盲目追热点，用一套可重复执行的自媒体运营系统打破流量瓶颈，实现频道的长期稳健增长。无论你是正陷入数据停滞的创作瓶颈期，还是担忧精力被持续透支的疲惫期，这套方法论都将为你注入清晰的行...

当灵感无法转化为营收，盲目扩张只会加速死亡，你需要一套结合创意思维与商业验证的系统工程，将好点子淬炼成持续盈利的出众品牌。无论你是正处于迷茫期的初创者，还是深陷增长瓶颈的操盘手，打破僵局的关键都不在...