検索キーワード： 科学・工学

生物は、なぜ進化するのか？　生命40億年の冒険が始まる！なぜウマの指は1本になった？獲得した形質の遺伝は存在する？「共通祖先」は地球最初の生物ではない？

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Every time we choose a route to work, decide whether to go on a second date, or set aside money for a rainy day, we are making a prediction about the future. Yet from the global financial crisis to 9/11 to the Fukushima disaster, we often fail to foresee hugely significant events. In The Signal and the Noise, the New York Times' political forecaster and statistics guru Nate Silver explores the art of prediction, revealing how we can all build a better crystal ball.

Dr Joanna McMillan cuts through the nonsense, bust the myths and misconceptions and translates the extraordinary emerging science the gut-brain link, that explains just how your food choices impact your health and happiness. Each episode explains the everyday science, but also tells you exactly what you should be eating to improve your brain performance.

【シリーズ累計２５万部突破！　「幸せに生きる」ための生物学講義】『生物はなぜ死ぬのか』では死の意味を、『なぜヒトだけが老いるのか』では老いの意味を生物学的に考察してきた著者によるシリーズ最新作。第三弾となる本書のテーマは「幸せ」。

In the bestselling The Signal and the Noise, Nate Silver showed how forecasting would define the age of Big Data. Now, in this timely and riveting new book, Silver investigates "The River," or those whose mastery of risk allows them to shape—and dominate—so much of modern life. These professional risk takers—poker players and hedge fund managers, crypto true-believers and blue-chip art collectors—can teach us much about navigating the uncertainty of the 21st century.

Few subjects are more fundamental to modern life than electrical power. The systems that generate, transport, and distribute electricity are among the most essential contributors to modern industry, development, and everyday living. As energy demand grows and, with it, the electric power industry, more and more non-electrical professionals must make important policy and administrative decisions regarding the systems that power our world.

Nearly a hundred years after its publication, Kurt Gödel's famous proof that every mathematical system must contain propositions that are true - yet never provable - continues to unsettle mathematics, philosophy, and computer science. Yet unlike Einstein, with whom he formed a warm and abiding friendship, Gödel has long escaped all but the most casual scrutiny of his life.

We have never had so much information at our fingertips and yet most of us don’t know how the world really works. This book explains seven of the most fundamental realities governing our survival and prosperity. From energy and food production, through our material world and its globalization, to risks, our environment and its future, How the World Really Works offers a much-needed reality check—because before we can tackle problems effectively, we must understand the facts.

Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb - veteran trader, renowned risk expert, polymathic scholar, erudite raconteur has penned a modern classic that turns on its head what we believe about luck and skill. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill - the world of trading - Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives.

The national bestselling book Why Him? Why Her? shows how a better understanding of who you are will help you find and keep the love you want Why do you fall in love with one person rather than another? In this fascinating and informative book, Helen Fisher, one of the world's leading experts on...

In this remarkable audiobook, Professor Richard Wiseman presents a pioneering study of the mind-set that took humanity to the moon and shows how you can harness and use it to achieve the extraordinary in your everyday life. Combining personal interviews, mission archives and cutting-edge psychology, Wiseman embarks on the ultimate voyage through inner space. Along the way he identifies eight key principles that make up the Apollo mind-set, including how pessimism is crucial to success and how fear and tragedy can be transformed into hope and optimism.

いま半導体産業には第３のビジネスモデルが誕生しつつある。

Look at the green organism across the room or through the window: the potted plant, or the grass, or a tree. Think how a life spent constantly growing yet rooted in a single spot comes with tremendous challenges. To meet them, plants have come up with some of the most creative methods for surviving of any living thing, us included. Many are so ingenious that they seem nearly impossible. There is no doubt that plants are important: plants, or their green precursors the blue-green algae and algae themselves, have produced all the oxygen in the Earth’s atmosphere, allowing animals to evolve.

研究サポーターを募集中です。月300円のご支援がほんっとうに力になります。何卒よろしくお願いします⬇ https://academist-cf.com/fanclubs/358 ドイツの大学でポスドクとして心理学研究しているじんぺーが、日常を少しだけ彩る心理学の世界にご招待します。1日1つの心理学キーワードをもとに、人のこころの世界に触れて頂ければと思っています。キーワードとともに最新の学術研究の結果を簡単に共有し、その言葉について一緒に深めていけたら嬉...

'A world-class tune-up for your brain' – Daniel H. Pink, bestselling author of Drive Why do we think we’re better prepared for job interviews than we are? Why does no one act on climate change? Why do we over think when something bad happens to us? Renowned psychologist Professor Woo-kyoung...

Not long ago, the Solar System was the only example of a planetary system - a star and the bodies orbiting it - that we knew. Now, we know thousands of planetary systems, and have even been able to observe planetary systems at the moment of their birth.

John Forbes Nash, Jr., a prodigy and legend by the age of 30, dazzled the mathematical world by solving a series of deep problems deemed "impossible" by other mathematicians. But at the height of his fame, Nash suffered a catastrophic mental breakdown and began a harrowing descent into insanity, resigning his post at MIT, slipping into a series of bizarre delusions, and eventually becoming a dreamy, ghostlike figure at Princeton, scrawling numerological messages on blackboards.

First published in the 19th century, On the Origin of Species is one of the most important and controversial books ever written on human origins. Darwin's work is the cornerstone of the theory of evolution and is as important today as it was when it was released nearly 160 years ago.

From multiple New York Times best-selling author, neuroscientist, and "new atheist" Sam Harris, Waking Up is for the 30 percent of Americans who follow no religion, but who suspect that Jesus, Buddha, Lao Tzu, Rumi, and the other saints and sages of history could not have all been epileptics, schizophrenics, or frauds.