Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry.

He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household names and how building trust and relationships is so important.

he spoke about the challenge of targeting the correct businesses, building their own fibre network, having a solid strategy and a good team.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Hayley runs a marketing agency, helping B2B businesses grow.

She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others.

They discussed the future of B2B email marketing and how it still gets the best return, especially for consultative narrative. Hayley spoke about acceptance of AI overview and that digital will always evolve - so to embrace it!

Listen to the whole episode for AI chat and more...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'.

He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason.

Barnaby discussed how important SMS marketing is in his industry, how engagement is the new currency, and how AI can help.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients.

He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience.

The covered AI overview, and how it needs to be seen as a positive tool and that yes, organic search will change, but if you're visible, you'll be seen with AI search.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens.

Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, the sound desk that Pink Floyd used!) and those that can teach how to use the products...

Listen to what Emma really loves about live events and gigs - and how she would change the fear of AI for her industry.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel...

Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and technical teams once the project is in full flow.

Listen to this episode for chat about live streaming, SEO and the future of search.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons.

Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product!

Listen to the episode for more about marketing in merchant banking (and of course AI)...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester.

Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for inspiration!

They also spoke about authenticity, the human element and how AI is not going to sound 'Yorkshire'...

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025