Record deals, footie and consistency, with Barnaby Crawshaw, Marketing Manager, PAL Hire.
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Record deals, footie and consistency, with Barnaby Crawshaw, Marketing Manager, PAL Hire.
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このコンテンツについて
Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'.
He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason.
Barnaby discussed how important SMS marketing is in his industry, how engagement is the new currency, and how AI can help.
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Manchester, June 2025