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  • How to Choose the Right Launch Strategy for Your Offer

    How to Choose the Right Launch Strategy for Your Offer
    2025/11/03
    In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways
    • A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.
    • The Audience-Offer Launch Matrix is a strategic tool:
      • If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).
      • If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture).

    • I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message.
    • Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up.
    • I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through.
    • After the launch, I must review performance, capture learning, and refine for next time.

    🛠 Practical Actions I Will Take (And You Should Too)
    1. Map my audience: assess how well my audience knows and trusts me (warm vs cold).
    2. Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.
    3. Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.
    4. Design the experience: plan the phases (pre-launch content, main event, open cart, close).
    5. Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.
    6. Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.
    7. Execute and review: launch the campaign, track my conversions, gather insights for next time.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch,...
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    17 分
  • How to Choose the Right Launch Strategy for Your Offer

    How to Choose the Right Launch Strategy for Your Offer
    2025/11/03
    In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways
    • A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.
    • The Audience-Offer Launch Matrix is a strategic tool:
      • If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).
      • If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture).

    • I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message.
    • Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up.
    • I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through.
    • After the launch, I must review performance, capture learning, and refine for next time.

    🛠 Practical Actions I Will Take (And You Should Too)
    1. Map my audience: assess how well my audience knows and trusts me (warm vs cold).
    2. Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.
    3. Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.
    4. Design the experience: plan the phases (pre-launch content, main event, open cart, close).
    5. Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.
    6. Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.
    7. Execute and review: launch the campaign, track my conversions, gather insights for next time.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch,...
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    17 分
  • Quick Update: What’s Next for the Podcast & Me

    Quick Update: What’s Next for the Podcast & Me
    2025/10/27
    In this very short episode, I’m pulling back the curtain on something new and exciting I’m launching my YouTube channel! I share why now felt like the right time to add YouTube into my content strategy, what’s been holding me back until now, and how I’m approaching it differently this time. You’ll also get a sneak peek at the types of videos I’ll be creating from launch strategies and list-building to mindset and behind-the-scenes business insights. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Guru Conference Higher Voltage code: TERESAFUCKINGHW Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook Transcript Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. If this is the first episode you've ever stumbled across, I'm gonna say this probably isn't the one you want to listen to because this episode is gonna be a little bit different, only because there was never an intention to have an episode that doesn't make sense. I wasn't meant to be doing this episode. There was meant to be something else in its place, and I had to do something last minute. Also to make things, I guess different. I was gonna say worse, but maybe not worse, is that my editor isn't around, so I am having to just literally record this live and this is pretty much going up as I'm recording it. The other thing that's making this a little bit unusual or a little bit different is, I don't know whether you follow me on Instagram, but if you do, you might have seen that I now have a puppy a as I record this, she is a 10 week old golden retriever and she's currently in her pen [00:01:00] thing, playpen crate thing next to me and potentially is gonna make some noise as I am recording this and I already has made some noise, so this probably, like I said, if you are brand new to the podcast, this is probably not the best episode. I would go back and like listen to any of the others. This one probably isn't gonna be as polished. So why wasn't I planning on doing an episode this week? I have done 426. This is 426 episodes of the podcast. So why was I not having one this week? Well, I was, but it wasn't meant to be as it is. Let me explain. I have decided that I am going to be starting YouTube. If you are a long-term listener, you will know that I have said this for a little while and it's taken its sweet time to get started. But I wanted to just briefly talk about today why I am gonna start YouTube, what's been holding me back and, and what is going to be coming on the channel. And the reason there [00:02:00] wasn't meant to be this episode here today is because we were meant to have gone live this week....
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    9 分
  • How to Succeed in the Online Space in 2026: Lessons from Mike Morrison at Retain

    How to Succeed in the Online Space in 2026: Lessons from Mike Morrison at Retain
    2025/10/20
    In this episode of the Your Dream Business Podcast, I share key insights from my time at the Retain conference in Newcastle, where I heard Mike Morrison’s keynote on membership and online business trends. I dive into why relying on just one revenue stream or marketing channel can put your business at risk, and I walk you through strategies for building resilience through diversified offers, income streams, and engagement methods. Along the way, I highlight Mike’s advice on transparency, tracking your metrics, and cultivating an “anti-fragile” mindset to help future-proof your business in 2026. What You’ll Hear in This Episode
    • Why content sales alone are fragile and limited
    • How to design offers that deliver fast, transformative value
    • Lessons from the membership industry & Mike Morrison’s perspective
    • Why being open and real builds connection and trust
    • Tactics to make your business more resilient (anti-fragile)
    • A roadmap for strengthening your offer ecosystem

    Key Insights I Want You to Walk Away With
    • Don’t put all your eggs in one basket.Diversification gives you freedom when one channel or model shifts.
    • Transformation > content.People invest when they see fast, meaningful change.
    • Trust wins.Being clear, honest, and engaged earns deeper loyalty.
    • Resilience is proactive.Prepare for change before it forces you.
    • Offer ecosystems matter.When your products and services support each other, you build longevity.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE membershiproadmap.com Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook Transcript Don't put all your eggs in one basket. We can't just have the one course that we sell over and over and over. We need some other things that we are selling, other ways that we are making money, but also other ways in which we can market ourselves and get to our audience. Welcome to the Your Dream Business Podcast. I'm your host Res Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the...
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    21 分
  • Behind the Scenes: An Honest Look at My Most Recent Launch

    Behind the Scenes: An Honest Look at My Most Recent Launch
    2025/10/13
    In this episode of Your Dream Business Podcast, I’m letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I’m treating each launch as a learning opportunity. I talk about what I’m going to keep, what I’ll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time’s right. What You’ll Hear
    • How I designed my bootcamp + masterclass strategy
    • The marketing and promotional tactics I used to drive attention
    • The raw numbers - ad spend, opens and click rates, conversions, and more
    • What surprised me (for better or worse), and what I’m going to adjust next time
    • Why I believe sales calls and involving my existing members are powerful tools
    • My plan for increasing ad budgets and refining strategy in future launches

    Key Insights I Want You to Walk Away With
    • Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.
    • Metrics are your anchor. Knowing how much you spent, what converted, what didn’t — it all matters.
    • Constant iteration. Every launch is an experiment. I’m always refining and improving.
    • Human connection still wins. I’ve seen firsthand how sales calls and having current members talk about their experience make a difference.
    • Strategic scaling. I’m careful about how and when to increase ad spend — but I don’t shy away from it when the data supports it.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or
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    32 分
  • Unlock the Power of Speaking: Insights from Lauren Davis

    Unlock the Power of Speaking: Insights from Lauren Davis
    2025/10/06
    In this episode of Your Dream Business Podcast, host Teresa Heath‑Wareing talks with Lauren Davis, a marketing & brand consultant, about how public speaking can boost your business. Lauren shares her journey into speaking, offers a framework for deciding whether to say “yes” to unpaid gigs, compares keynotes vs. workshops, and shows how to make the most of events (think networking, pro photos/videos). A big emphasis is put on making sure speaking opportunities align with your values and business goals. Key Takeaways
    • Choose Speaking Gigs That Align with Your Values & Goals

    Not every opportunity is worth taking. Lauren emphasizes evaluating engagements based on how well they match your personal values, the audience, and your long‑term business vision. Saying yes to misaligned opportunities can dilute your brand and effort.
    • Weigh the Difference Between Keynotes, Workshops, Paid & Unpaid Gigs

    Workshops and keynotes serve different purposes. Workshops might offer more interaction, learning, or depth, while keynotes often give broader visibility. Similarly, unpaid gigs aren’t always “bad”—they can offer exposure, networking, or content. But you need criteria (audience, promotion, platform) to decide whether the cost in time/energy is worth it.
    • Maximize What Each Event Gives You

    Treat speaking engagements not just as “one‑off gigs” but as opportunities. Get professional photos/videos, leverage them for marketing, build relationships with other attendees/speakers, and ensure organizers promote you well. These extras amplify the value of the speaking moments. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lauren on Instagram, Linkedin, Website Freebie:
    • 20+ Memorable Speaker Share Their Secret Tips
    • 100+ Content Prompts For Speakers

    Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,
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    51 分
  • Your Secret Weapon for Sales: Case Studies & Testimonials That Convert

    Your Secret Weapon for Sales: Case Studies & Testimonials That Convert
    2025/09/29
    In this episode of Your Dream Business, I talk about why case studies and testimonials are more than just nice extras — they’re essential for building trust and showing what my business can really do. I share my TRUST method — Tell the problem, Roadblock, Uncover what they did, Show the results, Transformation, to help you gather rich, meaningful stories from your clients, not just vague praise. These are the stories that make your work feel real and show potential clients what’s possible. I also urge you not to save case studies and testimonials for the end of a project only. I believe they should be woven into every part of your marketing: on your website, in emails, social media, sales pages—everywhere you communicate. By using them regularly, you demonstrate impact consistently, deepen trust, and turn past successes into powerful tools that help attract new business. Key Takeaways 1. Case Studies & Testimonials Build TrustUsing authentic stories of problems → solutions → results helps prospects see what’s possible, and builds credibility more effectively than generic claims. 2. TRUST Method for Collecting Testimonials A framework you can follow to get richer, more persuasive testimonials:
    • Tell the problem — What issue was the client facing before?
    • Roadblock — What was stopping them from solving that problem?
    • Uncover what they did — What actions did they take? What intervention / your service / product?
    • Show the results — What measurable change happened?
    • Transformation — How did life/business change for them more broadly beyond the numbers?

    3. Use Case Studies Throughout the Marketing Process
    • Don’t wait until after a launch or at the end of a project—incorporate stories early (in prospecting, content, emails, etc.).
    • Show incremental wins, before‑and‑after, behind‑the‑scenes: people connect to journey, not just destination.

    4. Frequent Sharing is Key
    • Regularly share testimonials & case studies on social media, website, email.
    • Amplifies evidence of success over time—prospects see real proof, consistency, not just occasional highlights.

    5. Be Proactive in Asking for Testimonials
    • Make it part of your process: after milestones, at the end of services, or even in the middle when there’s already visible progress.
    • Ask clients in a way that prompts for detail: by using the TRUST structure, you get richer content.

    Practical Examples & Applications Integrate stories into email sequences and sales pages—not just “here's what people said at the end,” but early proof points. Use video or quotes with metrics (e.g. percent increase, time saved) to make results tangible. Mix big transformations and small wins—both are powerful in different contexts (someone just starting out, someone comparing options, etc.). LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
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    22 分