『Your Dream Business』のカバーアート

Your Dream Business

Your Dream Business

著者： Teresa Heath-Wareing
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 Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!Copyright 2025 Teresa Heath-Wareing マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • How to Choose the Right Launch Strategy for Your Offer

    How to Choose the Right Launch Strategy for Your Offer
    2025/11/03
    In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways
    • A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.
    • The Audience-Offer Launch Matrix is a strategic tool:
      • If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).
      • If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture).

    • I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message.
    • Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up.
    • I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through.
    • After the launch, I must review performance, capture learning, and refine for next time.

    🛠 Practical Actions I Will Take (And You Should Too)
    1. Map my audience: assess how well my audience knows and trusts me (warm vs cold).
    2. Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.
    3. Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.
    4. Design the experience: plan the phases (pre-launch content, main event, open cart, close).
    5. Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.
    6. Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.
    7. Execute and review: launch the campaign, track my conversions, gather insights for next time.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch,...
    続きを読む 一部表示
    17 分
  • How to Choose the Right Launch Strategy for Your Offer

    How to Choose the Right Launch Strategy for Your Offer
    2025/11/03
    In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways
    • A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.
    • The Audience-Offer Launch Matrix is a strategic tool:
      • If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).
      • If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture).

    • I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message.
    • Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up.
    • I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through.
    • After the launch, I must review performance, capture learning, and refine for next time.

    🛠 Practical Actions I Will Take (And You Should Too)
    1. Map my audience: assess how well my audience knows and trusts me (warm vs cold).
    2. Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.
    3. Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.
    4. Design the experience: plan the phases (pre-launch content, main event, open cart, close).
    5. Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.
    6. Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.
    7. Execute and review: launch the campaign, track my conversions, gather insights for next time.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch,...
    続きを読む 一部表示
    17 分
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