『How to Choose the Right Launch Strategy for Your Offer』のカバーアート

How to Choose the Right Launch Strategy for Your Offer

How to Choose the Right Launch Strategy for Your Offer

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 In this episode, I dive into why having a well-planned launch is essential when I’m rolling out an online product or service. I explain how a launch isn’t just “putting something live,” but is, in fact, a marketing campaign in itself—one that must align the experience of the launch with what I’m selling. I introduce the Audience-Offer Launch Matrix, which helps me decide the right type of launch based on two core variables: how “warm” my audience is and how high the cost of my offer is. Then I walk through different launch methods (webinars, bootcamps, challenges, in-person events) and guide you on how to pick the right method to maximise sales. Key Takeaways
  • A launch is a campaign, not just turning something on. It requires planning, buildup, and alignment with the offer.
  • The Audience-Offer Launch Matrix is a strategic tool:
    • If my audience is warm (they know and trust me) and the offer cost is low → I might pick a lighter launch (e.g., challenge, short webinar).
    • If my audience is cold and/or the offer cost is high → I’ll need a heavier launch (full webinar series, live event, extended nurture).

  • I must choose the launch method based on audience warmth + offer cost/value. The method matters as much as the message.
  • Common pitfalls: launching too soon (audience not ready), choosing a launch format that doesn’t match the offer, skipping the “warm-up” phase, neglecting follow-up.
  • I need to think about the experience my audience will have during the launch: from first contact → building interest → live/active event → offer → follow-through.
  • After the launch, I must review performance, capture learning, and refine for next time.

🛠 Practical Actions I Will Take (And You Should Too)
  1. Map my audience: assess how well my audience knows and trusts me (warm vs cold).
  2. Define my offer: determine the cost, the value I’m delivering, and the level of commitment required.
  3. Use the Matrix: locate my audience-offer combination in the matrix and choose a launch format accordingly.
  4. Design the experience: plan the phases (pre-launch content, main event, open cart, close).
  5. Select the method: pick webinar, challenge, bootcamp, live event—whatever aligns with my quadrant.
  6. Prepare content and communications: build hype, deliver value, make the offer compelling, follow up strongly.
  7. Execute and review: launch the campaign, track my conversions, gather insights for next time.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch,...
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