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  • Transforming Adversity into Opportunity: Lessons from Sarah Pittendrigh

    Transforming Adversity into Opportunity: Lessons from Sarah Pittendrigh
    2025/10/28
    In todays episode Aliya and Kelly speak to entrepreneur Sarah Pittendrigh who shares her remarkable journey from bankruptcy to building multiple successful businesses. Sarah honestly discusses the emotional challenges she faced, including panic attacks and feelings of worthlessness, and how these experiences fuelled her determination to create a better life for her son. Sarah looks back on her first venture, simply bows and chair covers a wedding business, and the innovative strategies she employed to overcome obstacles, such as identifying market gaps and forming partnerships with hotels. Sarah talks about her latest project, Sam & Dusty, a British knitwear brand focused on sustainability and slow fashion — showcasing her commitment to meaningful and responsible business practices. KEY TAKEAWAYS Overcoming Adversity: The journey of building a business often involves facing significant challenges, such as bankruptcy and personal struggles. Embracing these experiences can lead to resilience and success. Importance of Reflection: Taking time to reflect on personal experiences, strengths, and weaknesses is crucial for growth. Conducting a SWOT analysis on oneself can help clarify goals and identify areas for improvement. Value of Accountability: Charging clients a reasonable fee for services ensures they have "skin in the game," which increases their commitment to the process and helps them achieve better results. Creating Meaningful Businesses: Building a business that aligns with personal values and priorities can lead to a more fulfilling entrepreneurial journey. It's essential to design a business that fits around one's life rather than the other way around. Embracing Slow Growth: The concept of slow growth and thoughtful decision-making in business can lead to more sustainable practices. This approach encourages patience and reflection, allowing for a deeper connection to the work being done. BEST MOMENTS Sarah Pittendrigh: "I always do have that vision of the sand timer, of how much can you get done before the sand runs out, you know? Will you get a few flips of the sand timer or do you just get one shot at it?" Sarah Pittendrigh: "I think if I hadn't been a mum, that would have never happened. It was purely driven by the motivation of being a mum and not wanting my son to lose his home." Sarah Pittendrigh : "I charge what I felt I wanted to charge... It's an amount of money that someone's not going to want to waste." Aliya: "It's lovely to hear stories of you can create a business that is almost like therapy for you... it's your business and it is an extension of who you are." Kelly: "I just love the way you kind of brought stuff to you. You created it around your life. You created it around your priorities." SARAH PITTENDRIGH INFORMATION https://www.simplybowsandchaircovers.co.uk/ https://sarahpittendrigh.com/ https://www.instagram.com/sarahpittendrigh/ https://www.youtube.com/@sarahpittendrigh @samanddusty https://www.instagram.com/samanddustyknitwear/ https://www.facebook.com/people/Sam-and-Dusty-Knitwear/61578290373890/ HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
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    1 時間 1 分
  • Unlocking Potential: Finding and Supporting Your Ideal Fitness Clients

    Unlocking Potential: Finding and Supporting Your Ideal Fitness Clients
    2025/10/13
    Aliya & Kelly are joined by Alex Bull personal trainer and creator of Studio Tarw. Alex discusses the journey of building a personal training business and creating a supportive community within a gym environment. Alex teaches us how her studio attracts clients by embodying an energetic and encouraging cheerleader persona, emphasising the importance of celebrating milestones and fostering connections among members. highlight their focus on reaching individuals who may not currently have a gym membership but are seeking a positive and motivating space to invest in themselves. Alex illustrates how they have successfully cultivated a welcoming atmosphere that prioritises personal growth and camaraderie over traditional fitness metrics. KEY TAKEAWAYS Creating a Safe Space: The personal training business focuses on providing a supportive environment where clients can ask questions and make mistakes without fear of judgement. Energetic Coaching Style: The approach is centred around being a cheerleader for clients, encouraging them to believe in their potential and celebrating their efforts rather than just their achievements. Community Building: Emphasis is placed on fostering a strong community within the gym, where milestones are celebrated collectively, enhancing motivation and connection among members. Target Market Identification: The ideal client is someone who may not currently have a gym membership but has the disposable income and desire to invest in their health — often seeking a supportive environment to start their fitness journey. Experimentation and Adaptation: The process of building the brand involves trying new ideas, such as celebrating milestones with balloons and goodie bags, and being open to adjusting strategies based on what resonates with the community. BEST MOMENTS “I realised that what I offered them was a safe space to ask questions, get things wrong, have someone... I totally believe in people.” “I’m looking for the person who’s sat in their office, probably about to order Deliveroo from their phone.” “I want to celebrate people, and I want people to celebrate everyone... how can that translate to create a community inside a gym?” “You can never be sure, can you, until you try it.” “The fact that you turned up and you tried — that’s ten points. That’s what I care most about.” ALEX BULL INFORMATION https://studio-tarw.com/ https://www.linkedin.com/in/alexbull-studiotarw/?originalSubdomain=uk https://www.instagram.com/thisisalexbull/?hl=en-gb HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠ This Podcast has been brought to you by Disruptive Media.
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    1 時間 1 分
  • From Burnout to Brilliance: Understanding the Hidden Signs of Over-Functioning

    From Burnout to Brilliance: Understanding the Hidden Signs of Over-Functioning
    2025/10/06
    Aliya & Kelly interview Jayne Morris, author of "Burnout to Brilliance." Jayne discusses the complexities of burnout, particularly among female founders who often over-function and set high expectations for themselves. Jayne unpacks the nuances of burnout, it is not solely an individual issue but a systemic one influenced by societal pressures and workplace dynamics. Listeners are encouraged to recognise the signs of burnout in themselves and their teams, and to prioritise self-care and community support. KEY TAKEAWAYS Understanding Burnout: Burnout is often misunderstood and can manifest in various ways, including emotional, behavioral, and physical symptoms. It's crucial for individuals, especially female founders, to recognise the signs of burnout in themselves and their teams. Impact of Modern Life: The pressures of modern life, including constant connectivity and societal expectations, contribute significantly to burnout. The normalisation of over-functioning and the hustle culture can lead to unsustainable work practices. Community and Vulnerability: Building a supportive community of fellow female founders can help combat feelings of loneliness and isolation. Sharing vulnerabilities and experiences with others who understand the challenges of entrepreneurship can foster connection and support. Systemic Issues: Burnout is not solely an individual problem; it is influenced by systemic factors within organisations and society. The pressure to constantly improve and achieve can lead to a cycle of overwork and depletion if not addressed at a systemic level. Prioritising Wellness: Emphasising wellness over relentless growth is essential. Founders should focus on creating a business environment that nurtures well-being, allowing for deeper connections and a more sustainable approach to success. BEST MOMENTS "When we're over-functioning, we're often not aware that we're doing that because we've normalised that way of functioning. It's not optimal." - Jayne "People throw the term burnout around and we have a rather fixed view of that. But what you've brought in there is a nuanced journey through burnout." - Aliya "Burnout is essentially stress that's been ongoing, but hasn't been managed. There are contributing factors to burnout that's not always solely about the individual." - Jayne "We want to have connections with people that we see outside of the four walls where we live, and workplaces often are those for people." - Kelly "If we don't change the systems that people go back into after burnout, they'll only just burn out again because we keep putting the pressure on." - Jayne JAYNE MORRIS https://amzn.eu/d/6ykTvei https://www.jaynemorris.com HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠ This Podcast has been brought to you by Disruptive Media.
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    1 時間 3 分
  • The Power of Your Thoughts: Building a Brand That Resonates

    The Power of Your Thoughts: Building a Brand That Resonates
    2025/09/29
    Hosts Aliya and Kelly interview Suzi Gray, the Amazon number one bestselling author of "Brand the Way You Think." Suzi shares her unique perspective on branding, emphasising the importance of differentiating oneself by focusing on the way one thinks rather than just what one does. She discusses the concept of "genius hoarding," where individuals fail to recognize and share their valuable insights, and offers a methodology to help uncover and articulate these ideas. The conversation delves into the significance of thought leadership, the power of authenticity, and the role of trust in building a personal brand. Listeners are encouraged to explore their own thoughts and perspectives, ultimately leading to a more profound connection with their audience and a more fulfilling entrepreneurial journey. KEY TAKEAWAYS Branding Beyond What You Do: To truly differentiate yourself, focus on branding the way you think rather than just what you do. This approach helps establish a unique voice and thought leadership, making competition less relevant. Trust in Your Ideas: Many individuals hoard their insights, believing they are not valuable. It's essential to trust yourself and share your thoughts openly, as this can help close the trust gap with potential clients and create deeper connections. Exploration and Feedback: Finding your unique perspective involves exploring your thoughts and ideas. Engaging in conversations with trusted individuals can provide valuable feedback and help identify what resonates with others. Simplicity vs. Depth: While simplifying complex ideas can be beneficial, it's important not to oversimplify your message. Sharing deeper insights can create a stronger connection with your audience and attract clients who appreciate your unique perspective. BEST MOMENTS"When you brand what you do, there will always be competition. But when you brand the way you think, competition becomes irrelevant." - Suzi"It's fascinating that you say this because Kelly and I often have these conversations... we go, oh my gosh, that's really an interesting way of seeing things." - Aliya"You're sitting on a gold mine, but you're going to keep it locked? Or are you going to actually share some of this gold with the world publicly?" - Suzi"This process feels like it unlocks them because unlocking their brain and their brilliance and the way they think... it deepens them." - Kelly HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠https://www.linkedin.com/in/caremetrics/⁠Aliya Musa⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠https://www.facebook.com/aliya.musa.5/⁠ This Podcast has been brought to you by Disruptive Media.
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    58 分
  • Breaking Barriers: Kirsty Davis-Chinnock on Leading Women in the Metal Industry

    Breaking Barriers: Kirsty Davis-Chinnock on Leading Women in the Metal Industry
    2025/09/22
    Aliya & Kelly engages in an inspiring conversation with Kirsty Davis-Chinook, affectionately dubbed "Kick-Ass Kirsty." They delve into Kirsty's journey in the manufacturing sector, where she has navigated the challenges of traditional leadership styles to champion progressive, inclusive practices. Kirsty shares her mission of promoting women in the metal industry, highlighting the importance of equity and collaboration between genders. KEY TAKEAWAYS Embrace Progress Over Perfection: It's important to put ideas out into the world and refine them later. Waiting for perfection can lead to missed opportunities and regrets. Visibility Equals Impact: Being visible is not about ego; it's about making a positive impact on others. Sharing experiences and insights can inspire and help others in their journeys. Diversity of Thought is Crucial: Bringing together individuals with different backgrounds and perspectives leads to better problem-solving and innovation. This diversity can significantly enhance a company's performance. Individuality in the Workplace: Allowing employees to express their individuality, whether through attire or personal expression, fosters a more comfortable and productive work environment. Happy employees are better contributors. Leadership is Evolving: Effective leadership requires continuous evolution and adaptation. Leaders should strive to create a supportive environment that encourages open communication and collaboration among team members. BEST MOMENTS "I think it's really important to do that. And I think particularly after COVID, a lot of people really started to look at their work-life balance." - Kirsty "It's about progress, not perfection. Put it out there and get it right later." - Kirsty "If you are only recruiting 50% of the population to fill your skills gap, you're missing out on the other 50% who can come in with that diversity of thought." - Kirsty "It's not about you, it's about them. It's about what they want to get out of it." - Aliya "You can't build those relationships if you're not putting yourself out there." - Kirsty KIRSTY DAVIES- CHINNOCK INFORMATION https://kirstydavieschinnock.com/ https://www.linkedin.com/in/kirstydaviespps/?originalSubdomain=uk HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠
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    58 分
  • Empathy in Sales: Dorian Kominek Insights on Channel Partnerships and Innovation

    Empathy in Sales: Dorian Kominek Insights on Channel Partnerships and Innovation
    2025/09/15
    In this episode, Aliya & Kelly talk with Dorian Kominek, an innovative entrepreneur and channel partnerships specialist from Calgary, Canada. Dorian shares her journey as a young entrepreneur, starting with a candy business in high school, and discusses the importance of empathy and understanding when selling ideas to others. KEY TAKEAWAYS Understanding Channel Partnerships: Channel partnerships involve enabling other businesses to sell your product on your behalf, creating a "force multiplier" for sales efforts. This approach can significantly scale a business by leveraging the networks and resources of partner companies. Empathy in Selling: When selling ideas or products, it's crucial to have empathy and understand the needs of your audience, whether they are family, team members, or potential customers. This understanding can lead to better buy-in and more effective communication. Iterative Idea Communication: It's important to communicate ideas in a step-by-step manner, guiding others from the initial concept to the final vision. This helps prevent overwhelm and ensures that everyone is on the same page, facilitating better collaboration and understanding. Leveraging Technology for Scaling: Female founders should be cautious about their tech stack, opting for established tools that offer integrations and long-term support. Automation tools, like Zapier, can streamline processes and reduce manual work, allowing for more efficient scaling of services. Continuous Innovation and Curiosity: Embracing a mindset of curiosity and problem-solving is essential for entrepreneurs. Engaging with potential customers early on to validate ideas can lead to better products and services, while also fostering a culture of innovation within the business. BEST MOMENTS "Channel partnerships have to do with selling... you're enabling your partners to sell on your behalf." "I think it requires the same type of ingenuity and opportunity identification and persuasion skills and passion and creativity." "You need to remember the people you're communicating to are brand new to the idea." "I think taking an Occam's razor approach and being very careful about the tools you adopt is important." "There's always like another candy store in a locker to start." DORIAN KOMINEK INFORMATION https://www.linkedin.com/in/drkominek/?originalSubdomain=ca http://www.dorianrkominek.com/ http://http/thesect.ca HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠
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    1 時間 6 分
  • Antra Getzoff From Two Suitcases to Cryotherapy Pioneer: An Inspiring Journey of Resilience and Innovation

    Antra Getzoff From Two Suitcases to Cryotherapy Pioneer: An Inspiring Journey of Resilience and Innovation
    2025/09/08
    In this episode Aliya & Kelly chat with Antra Getzoff "godmother of cryotherapy," who shares her remarkable journey from arriving in the U.S. with just two suitcases to establishing a multi-million-pound business in the wellness industry. Antra discusses the importance of self-leadership, the challenges of entering a foreign market, and the significance of having "shiny eyes" when selling a product or service. KEY MOMENTS Self-Leadership is Crucial: Mastering self-leadership and maintaining a positive mindset are essential for entrepreneurs before they can effectively sell their products or services. The Importance of Community: Building a local community and connecting with like-minded individuals can provide invaluable support and accountability, helping to navigate the challenges of entrepreneurship. Pivoting is Key: The concept of "never give up" should be balanced with the ability to pivot. Entrepreneurs should remain open to changing their approach if something isn’t working, rather than stubbornly persisting in a failing strategy. Focus on Systems for Scalability: Establishing solid systems and processes is vital for creating a business that can operate independently of the owner. This foundation is necessary before considering scaling or expanding the business. Seek Relevant Mentorship: Finding mentors who have successfully navigated similar paths is crucial. Learning from those who have achieved what you aspire to can provide practical insights and guidance tailored to your specific goals. BEST MOMENTS "I may not make decisions very spontaneously, but once I have made the decision, I'm not looking back." - Antra "The more valuable you are for your business, the less valuable your business is." - Antra "Never give up does not mean never give up banging the wall; it means keep your senses open and look for a door around the corner." - Antra "You must not lose your sanity and yourself in the process of growing anything." - Kelly "Find somebody who has done exactly what you want to do and filter their advice through your own lens." - Antra ANTRA GETZOFF INFORMATION https://www.facebook.com/antra.getzoff/ https://de.linkedin.com/in/antragetzoff https://www.collectiveinkbooks.com/o-books/authors/antra-getzoff https://www.instagram.com/antra.getzoff/ HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/ ⁠ This Podcast has been brought to you by Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠⁠
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    59 分
  • Unlocking Brilliance: Jeannette Linfoot on Leading with Purpose and Authenticity

    Unlocking Brilliance: Jeannette Linfoot on Leading with Purpose and Authenticity
    2025/09/01
    Aliya & Kelly sit down with Jeannette Linfoot, an ex-corporate CEO turned entrepreneur. Jeanette shares her journey from leading major companies like TUI and Saga to establishing her own training academy, Brave Bold Brilliant. KEY TAKEAWAYS Purpose-Driven Success: Discovering and aligning with your purpose is crucial for success. Taking time to reflect on personal values and goals can lead to a more fulfilling career path. Transitioning from Corporate to Entrepreneurship: Moving from a corporate role to entrepreneurship involves embracing risks and seeking financial freedom, flexibility, and the ability to design a life that aligns with personal passions. Importance of Team Dynamics: Building an effective team is essential for scaling a business. Leaders should focus on hiring the best talent, maintaining professional boundaries, and being prepared to have difficult conversations when necessary. Valuing Yourself and Your Offerings: Many women struggle with self-valuation and pricing their services. Continuous personal development, practice, and positive self-talk are vital for building confidence in negotiations and sales. Navigating Digital Noise: In a crowded digital landscape, it's important to maintain clarity and focus. Founders should prioritise their time and energy effectively, leveraging social media without letting it overwhelm their core business activities. BEST MOMENTS Jeanette: "You can only create a life by design if you're clear on your why and what's important to you." Jeanette: "If you do not build the best team around you, you are seriously restricting your ability to scale up." Kelly: "I think a lot of female founders have trouble valuing themselves and asking for that money." Jeanette: "Selling is serving. If you've got an amazing product or knowledge that's going to help someone else, then it can make a difference to people." Jeanette: "Every day is a school day. The more you step up, the more you grow your business, you're just going to have bigger numbers and bigger problems to deal with." JEANETTE LINFOOT INFORMATION https://www.jeannettelinfootassociates.com/ https://www.linkedin.com/in/jeannettelinfoot/?originalSubdomain=uk https://www.instagram.com/jeannette.linfoot/?hl=en HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠
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    59 分