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  • From Kitchen to Market: Ramona Hazan 's Journey to Creating the UK's Top Hummus Brand

    From Kitchen to Market: Ramona Hazan 's Journey to Creating the UK's Top Hummus Brand
    2025/12/16
    In this episode of "Women Who Lead and Sell," hosts Kelly and Aliya sit down with Ramona Hazan, the founder of Ramona's Hummus, the number one selling hummus in the UK. Ramona shares her inspiring journey of building her brand over two decades, highlighting the challenges she faced, including a significant rebranding after the emergence of the #MeToo movement. With a focus on authenticity, perseverance, and the importance of profit, Ramona emphasizes the need for female founders to embrace their unique stories and connect emotionally with their audience. Listeners will gain valuable insights into the realities of entrepreneurship, the significance of branding, and the power of collaboration, all while enjoying Ramona's infectious passion for food and community. KEY TAKEAWAYS Embrace Authenticity : Being honest and transparent about your journey and challenges is crucial. Sharing the real struggles of running a business can resonate deeply with others and foster genuine connections. Prioritize Profit : While sales growth is exciting, it's essential to focus on profitability. Understanding your costs and ensuring that your business is financially sustainable is vital for long-term success. Test and Iterate : Product testing is key to understanding what resonates with your audience. Whether it's food or services, gathering feedback through direct observation and interaction can guide product development and refinement. BEST MOMENTS "Act quickly. These things come all the time. Doing nothing extends it. You have to sort of say, this is not personal... It happened. And you just have to take it on the chin and move on." "If you want to, like, you want to just lie down and go, you know what I mean? Because it's not like it was so clean sailing for the first eight years that suddenly this was just a blip in the euphoria." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/
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    1 時間 9 分
  • The Subtle Art of Leadership w/ Amy Long

    The Subtle Art of Leadership w/ Amy Long
    2025/12/09
    In this episode of "Women Who Lead Inself," hosts Kelly and Aliya engage in a thought-provoking conversation with Amy Long, author of the newly released book "Subtle Leadership." Amy shares her insights on the importance of effective communication and the subtle nuances of leadership that can empower teams. Drawing from her extensive experience in both legal and corporate environments, she emphasizes the need for leaders to break down tasks into manageable parts and to embrace uncertainty. The discussion highlights the significance of fostering a culture where team members feel safe to take ownership and make mistakes, ultimately leading to greater confidence and productivity. Listeners will gain valuable strategies for freeing up their time and enhancing their leadership skills, making this episode a must-listen for female founders and aspiring leaders. Buy The Subtle Art of Leadership here - https://www.amazon.co.uk/Subtle-Art-Leadership-Strategic-Confidence-ebook/dp/B0FBHD5MQL Connect with Amy Long - https://www.linkedin.com/in/amy-cornforth-long/ KEY TAKEAWAYS Subtle Leadership : Effective leadership is defined by subtle, everyday actions rather than grand gestures. Building trust and credibility comes from how leaders treat their team members in small moments. Breaking Down Tasks : Leaders should break down processes into smaller, manageable parts. This approach helps maintain momentum and allows team members to grasp their responsibilities more effectively, fostering a sense of ownership. Embrace Uncertainty : Leaders need to become comfortable with uncertainty and allow team members to take ownership of tasks, even if they don't execute them in the same way the leader would. This builds confidence and frees up the leader's time. BEST MOMENTS "There's really no one but you to define how you're going to be as a leader. It's about the moments, not really the days and the weeks and the months." "When you want to know how to empower your staff, give them real authority and ownership." "You have to meet people where they are. You need to begin at that baseline of someone that moves at the slower speed." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
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    1 時間 3 分
  • Women Who Lead and Sell - Meet The Founders!

    Women Who Lead and Sell - Meet The Founders!
    2025/12/02
    In this episode of the podcast, hosts Aliya Musa and Kelly Quinn engage in a candid conversation about their personal growth journeys since launching their podcast in January. They reflect on the challenges and triumphs of being female founders, discussing the importance of self-awareness, the mission to empower women in business, and the creative processes that drive their work. Aliya shares her frustrations and aspirations for developing an educational platform for female entrepreneurs, while Kelly emphasizes the significance of trust and collaboration in their partnership. Together, they explore the impact of their conversations on listeners and the broader community of female founders, encouraging a supportive environment for sharing ideas and experiences. Tune in for an insightful discussion that highlights the emotional and intellectual aspects of entrepreneurship. KEY TAKEAWAYS Personal Growth Through Podcasting : Both hosts reflect on their personal growth journeys since starting the podcast, highlighting how the experience has pushed them out of their comfort zones and encouraged them to embrace public speaking and sharing their insights. Mission to Empower Female Founders : The hosts emphasize their mission to support female founders in recognizing and running their businesses as legitimate enterprises. They aim to create a community where women can share experiences and learn from one another. BEST MOMENTS "I think a lot of female founders don't take themselves seriously. But that's our mission, right?" "I genuinely think if you've got something that you're with, you've got to get out there." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
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    26 分
  • Major Visibility: Elevating Your PR Game with Amanda Fitzgerald

    Major Visibility: Elevating Your PR Game with Amanda Fitzgerald
    2025/11/25
    In this episode of the Women Who Lead and Sell podcast, Aliya and Kelly delve into the world of public relations with Amanda Fitzgerald, known as Major Visibility and The Ultimate Door Opener. Amanda shares her insights on elevating visibility for female entrepreneurs, emphasizing the importance of mindset and the power of personal branding. She introduces her unique five stages of visibility blueprint, which includes backstage preparation, leveraging social media, and stepping onto various stages to gain exposure. The conversation also touches on the significance of sharing personal stories and secondary messaging to connect with audiences authentically. With a mix of humor and heartfelt anecdotes, Amanda inspires listeners to embrace their visibility and overcome the fears that often hold them back from achieving their goals. KEY TAKEAWAYS Mindset is Crucial for Visibility : Emphasising the importance of mindset, it's essential for individuals, especially female entrepreneurs, to overcome fears of judgment and self-doubt in order to raise their visibility and share their expertise. Develop a Strong Message : Crafting a clear and concise message, or "nail it in eight," helps in effectively communicating what you do. This clarity is vital for making a memorable impression in networking and media opportunities. Utilize Secondary Messaging : Sharing personal stories or unique aspects of your life can enhance your visibility. This "golden nugget" can differentiate you from others and create a deeper connection with your audience. Engage with Local Media : When pitching to journalists, it's important to connect your story to current events or awareness days. This relevance increases the likelihood of media coverage and helps to position your initiative as timely and important. Just Press Send (JFPS) : Overcoming perfectionist paralysis is key. Taking action, even if it's not perfect, is better than waiting for the ideal moment. Sharing your message and expertise can lead to significant opportunities and connections. BEST MOMENTS "If you're not shouting from the rooftops about what you do, then who is? Every person can actually get their own PR, and it's not this huge, oh my God, scary thing." "You can get into the press about the golden nugget. It's the thing about you that makes you interesting and stand out from the crowd." "The minute you raise your head above the parapet, you're going to get shot down. But if it is triggering you, it might be because you actually really want to do it." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/
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    53 分
  • Time Management Mastery! How To Create Time and Organise Your Workflow

    Time Management Mastery! How To Create Time and Organise Your Workflow
    2025/11/18
    In this episode of the Women Who Lead and Sell, Aliya and Kelly engage in a thought-provoking conversation with Abigail, a time management expert who shares her journey of transforming her relationship with time following a life-altering event. Abigail discusses her unique approach to creating time, emphasising the importance of prioritization and practical strategies to combat the mental load many female founders face. Listeners will learn about effective techniques such as brain dumping, Friday planning, and understanding natural rhythms to enhance productivity. The episode also introduces the concept of body doubling, highlighting how collaborative work environments can boost focus and accountability. With personal anecdotes and actionable insights, this episode aims to empower women to reclaim their time and achieve a healthier work-life balance. KEY TAKEAWAYS Brain Dumping : To manage mental load effectively, start with a brain dump. Write down everything on your mind—tasks, worries, and commitments—without worrying about order. This helps clear mental clutter and allows for better prioritization. Friday Planning : Instead of planning on Sunday nights, which can lead to stress, dedicate time on Fridays to organize the upcoming week. This allows for a more relaxed weekend and prepares you for a productive Monday. Understanding Natural Rhythms : Recognize your own productivity patterns and schedule tasks according to when you are most alert and focused. Tailoring your work to align with your natural energy levels can enhance efficiency and reduce burnout. Dopamine Hits from Task Completion : Breaking tasks into smaller, manageable actions can provide a sense of achievement and trigger dopamine release. This positive reinforcement can motivate continued productivity and help maintain a balanced mental state. Body Doubling : Utilize the concept of body doubling, where working alongside others—either in person or virtually—can enhance focus and accountability. This collaborative approach can help mitigate distractions and create a supportive work environment. BEST MOMENTS "I tell them I create time, which can either make me sound really arrogant or like a Harry Potter kind of revamped version." "I learned to prioritise very quickly what we all think of, that's really important, that needs doing." "Time doesn't work like that anymore. COVID didn't care what time of the day it was." - HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/
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    1 時間 4 分
  • Why Part-Time Working Is The Future - Ten2Two Founder Jane O'Gorman

    Why Part-Time Working Is The Future - Ten2Two Founder Jane O'Gorman
    2025/11/11
    In this episode of "Women Who Lead and Sell," hosts Aliya Musa and Kelly Quinn sit down with Jane O'Gorman, the founder of the pioneering fractional recruitment consultancy, Ten2Two. Jane shares her journey from a successful career in accountancy to establishing a business that champions flexible working for women returning to the workforce. The conversation delves into the challenges faced by female founders, the importance of building a supportive community, and the innovative solutions that fractional recruitment offers to growing businesses. With insights on navigating the complexities of team dynamics and the evolving landscape of work post-COVID, this episode is a must-listen for ambitious women looking to scale their businesses while maintaining a people-first approach. Check out Ten2Two here - https://www.ten2two.org/ KEY TAKEAWAYS Fractional Recruitment as a Solution : The concept of fractional recruitment addresses the needs of professional women who want to return to work but may not be able to commit to full-time roles. This model allows businesses to access skilled professionals for specific hours or projects, making it a flexible solution for both employers and employees. Importance of Flexibility : The conversation emphasizes the growing acceptance of flexible working arrangements in the post-COVID landscape. Companies are increasingly recognizing that productivity can be maintained even when employees are not physically present in the office, leading to more hybrid working models. B Corp Certification Benefits : Achieving B Corp certification demonstrates a commitment to social and environmental responsibility. It can enhance a company's reputation, attract like-minded clients, and create a positive workplace culture that appeals to a younger workforce that values purpose-driven businesses. BEST MOMENTS Jane O 'Gorman: "I wanted to step back in and do what I was doing before, but I realized that I didn't want to do it full time." Kelly: "When you're a female founder and you have those values, it can be quite difficult to navigate finding those experts to advise you." Jane O 'Gorman: "We were fresh and we were trying to persuade and trying to change and trying to encourage businesses to think differently." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
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    1 時間 2 分
  • Embracing Authenticity: Georgia St. John Smith on Aligning Business with Your True Self

    Embracing Authenticity: Georgia St. John Smith on Aligning Business with Your True Self
    2025/11/04
    In today's episode, Aliya & Kelly are joined in a heartfelt conversation with Georgia St John Smith, a dynamic entrepreneur and LinkedIn expert. They explore Georgia’s entrepreneurial journey, beginning with her childhood experiences of selling nail art at school to her innovative fundraising initiatives at university — including a memorable naked calendar project. Tune in to discover how to cultivate a supportive network and unleash your potential in the entrepreneurial landscape. KEY TAKEAWAYS Embrace Your True Self: Aligning your business with your authentic self is crucial for achieving meaningful success. Being true to who you are can lead to greater fulfilment and a deeper connection with your audience. Value of Risk: Taking risks is an essential part of entrepreneurship. Embracing discomfort can lead to growth and new opportunities, and it’s important to recognise that feeling uncomfortable often indicates you’re on the right path. Community and Support: Building a supportive community is vital for female founders. Creating safe spaces where women can share their vulnerabilities and experiences fosters connection and encourages both personal and professional growth. Storytelling and Authenticity: Sharing personal stories and experiences can resonate deeply with others. Authentic content that reflects your journey can help you stand out and attract the right audience on platforms such as LinkedIn. Focus on Value Creation: Understanding and articulating the value you provide is key to attracting and retaining clients. It’s important to ensure your offerings genuinely meet the needs of your audience and deliver tangible results. BEST MOMENTS “I have this deep-rooted belief that it’s easier to go for it than not.” – Georgia “You’re sitting on a goldmine, but it’s not just going to magically appear in front of you.” – Georgia “If you’re not upsetting some people, if you’re not being controversial, then you’re not doing a good job.” – Georgia “I think a lot of the time, if you’re struggling to think of what to write on LinkedIn, go and get some stories.” – Georgia GEORGIA ST JOHN SMITH'S INFORMATION https://sancti.co.uk/speaking-partnership https://www.linkedin.com/in/georgiastjohnsmith/?originalSubdomain=uk instagram.com/georgiastjohnsmith/?hl=en https://www.youtube.com/@georgiastjohn-smith4533/videos HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠⁠Aliya Musa⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
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    59 分
  • Transforming Adversity into Opportunity: Lessons from Sarah Pittendrigh

    Transforming Adversity into Opportunity: Lessons from Sarah Pittendrigh
    2025/10/28
    In todays episode Aliya and Kelly speak to entrepreneur Sarah Pittendrigh who shares her remarkable journey from bankruptcy to building multiple successful businesses. Sarah honestly discusses the emotional challenges she faced, including panic attacks and feelings of worthlessness, and how these experiences fuelled her determination to create a better life for her son. Sarah looks back on her first venture, simply bows and chair covers a wedding business, and the innovative strategies she employed to overcome obstacles, such as identifying market gaps and forming partnerships with hotels. Sarah talks about her latest project, Sam & Dusty, a British knitwear brand focused on sustainability and slow fashion — showcasing her commitment to meaningful and responsible business practices. KEY TAKEAWAYS Overcoming Adversity: The journey of building a business often involves facing significant challenges, such as bankruptcy and personal struggles. Embracing these experiences can lead to resilience and success. Importance of Reflection: Taking time to reflect on personal experiences, strengths, and weaknesses is crucial for growth. Conducting a SWOT analysis on oneself can help clarify goals and identify areas for improvement. Value of Accountability: Charging clients a reasonable fee for services ensures they have "skin in the game," which increases their commitment to the process and helps them achieve better results. Creating Meaningful Businesses: Building a business that aligns with personal values and priorities can lead to a more fulfilling entrepreneurial journey. It's essential to design a business that fits around one's life rather than the other way around. Embracing Slow Growth: The concept of slow growth and thoughtful decision-making in business can lead to more sustainable practices. This approach encourages patience and reflection, allowing for a deeper connection to the work being done. BEST MOMENTS Sarah Pittendrigh: "I always do have that vision of the sand timer, of how much can you get done before the sand runs out, you know? Will you get a few flips of the sand timer or do you just get one shot at it?" Sarah Pittendrigh: "I think if I hadn't been a mum, that would have never happened. It was purely driven by the motivation of being a mum and not wanting my son to lose his home." Sarah Pittendrigh : "I charge what I felt I wanted to charge... It's an amount of money that someone's not going to want to waste." Aliya: "It's lovely to hear stories of you can create a business that is almost like therapy for you... it's your business and it is an extension of who you are." Kelly: "I just love the way you kind of brought stuff to you. You created it around your life. You created it around your priorities." SARAH PITTENDRIGH INFORMATION https://www.simplybowsandchaircovers.co.uk/ https://sarahpittendrigh.com/ https://www.instagram.com/sarahpittendrigh/ https://www.youtube.com/@sarahpittendrigh @samanddusty https://www.instagram.com/samanddustyknitwear/ https://www.facebook.com/people/Sam-and-Dusty-Knitwear/61578290373890/ HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
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    1 時間 1 分