『Unlocking Potential: Finding and Supporting Your Ideal Fitness Clients』のカバーアート

Unlocking Potential: Finding and Supporting Your Ideal Fitness Clients

Unlocking Potential: Finding and Supporting Your Ideal Fitness Clients

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 Aliya & Kelly are joined by Alex Bull personal trainer and creator of Studio Tarw. Alex discusses the journey of building a personal training business and creating a supportive community within a gym environment. Alex teaches us how her studio attracts clients by embodying an energetic and encouraging cheerleader persona, emphasising the importance of celebrating milestones and fostering connections among members. highlight their focus on reaching individuals who may not currently have a gym membership but are seeking a positive and motivating space to invest in themselves. Alex illustrates how they have successfully cultivated a welcoming atmosphere that prioritises personal growth and camaraderie over traditional fitness metrics. KEY TAKEAWAYS Creating a Safe Space: The personal training business focuses on providing a supportive environment where clients can ask questions and make mistakes without fear of judgement. Energetic Coaching Style: The approach is centred around being a cheerleader for clients, encouraging them to believe in their potential and celebrating their efforts rather than just their achievements. Community Building: Emphasis is placed on fostering a strong community within the gym, where milestones are celebrated collectively, enhancing motivation and connection among members. Target Market Identification: The ideal client is someone who may not currently have a gym membership but has the disposable income and desire to invest in their health — often seeking a supportive environment to start their fitness journey. Experimentation and Adaptation: The process of building the brand involves trying new ideas, such as celebrating milestones with balloons and goodie bags, and being open to adjusting strategies based on what resonates with the community. BEST MOMENTS “I realised that what I offered them was a safe space to ask questions, get things wrong, have someone... I totally believe in people.” “I’m looking for the person who’s sat in their office, probably about to order Deliveroo from their phone.” “I want to celebrate people, and I want people to celebrate everyone... how can that translate to create a community inside a gym?” “You can never be sure, can you, until you try it.” “The fact that you turned up and you tried — that’s ten points. That’s what I care most about.” ALEX BULL INFORMATION https://studio-tarw.com/ https://www.linkedin.com/in/alexbull-studiotarw/?originalSubdomain=uk https://www.instagram.com/thisisalexbull/?hl=en-gb HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠Aliya Musa⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠ This Podcast has been brought to you by Disruptive Media.
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