The real estate industry sits at a critical juncture where traditional practices clash with modern expectations, creating tension over policies like Clear Cooperation and raising questions about consumer choice versus industry regulation.

• Major players like Zillow and Compass represent opposing viewpoints in the listing debate
• Growing frustration with attempts to "legislate morality" through restrictive industry policies
• Leadership vacuum in real estate as traditional brokerage models struggle with profitability
• Estimated 50% of realtors have "quiet quit" due to insufficient education and support
• Realtor organizations have opportunity to redefine their value proposition
• Consumer experience should be the primary lens for industry decision-making
• Coming Soon and Delayed Marketing statuses create confusion about showing and offer rules

If you're not receiving the education you need from your broker, reach out to organizations like MetroTax, Women's Council of Realtors, or look into coaching programs like Momentum to advance your career.

Real estate stands at a critical crossroads where traditional models crumble while the industry debates what truly serves consumers best. As Michelle and Ashley dive into the aftermath of the NAR conference in DC, they unpack the heated battle between industry giants over how properties should be marketed.

The clear cooperation controversy has Zillow advocating for all listings to remain on the MLS while Compass champions seller choice – but which approach truly puts clients first? Beyond the corporate posturing lies a deeper question about whether we're legislating against bad behavior at the expense of legitimate business practices. When policy creates situations where agents can show properties but not write offers, something has clearly gone awry.

Meanwhile, the traditional brokerage model faces extinction. With vanishing profit margins, brokerages can no longer provide the leadership, education, and support agents desperately need. This vacuum contributes to "quiet quitting" – with an estimated 50% of realtors disengaging from their careers due to inadequate training and mentorship. Professional organizations like the Women's Council of Realtors and local associations are stepping up to fill this void, leveraging their collective bargaining power to negotiate better deals on technology and services.

For agents navigating this shifting landscape, the message is clear: if you're not receiving adequate support from your broker, seek it elsewhere – whether through realtor organizations or coaching programs. As Michelle puts it, "Success leaves clues," and following those who've successfully adapted may be your best path forward in this rapidly evolving industry.

Ever found designer shoes in your freezer? Welcome to summer with kids! As Mental Health Month winds down, we're diving into the beautiful chaos that arrives when school ends and the summer season begins.

The transition from structured school days to the free-for-all of summer vacation brings unique challenges for working parents and professionals. We unpack strategies for maintaining productivity when the house is full, the pantry is constantly being raided, and "I'm bored" becomes the family mantra. With candor and humor, we admit that balancing work and family during summer requires more than just scheduling – it demands a complete mindset shift about what productivity really means.

Summer also presents the perfect opportunity to reassess personal goals. Michelle shares her commitment to strength training over cardio, recognizing that fitness needs evolve in our 40s. We explore how physical wellness directly impacts mental resilience during stressful periods, whether that stress comes from family demands or professional challenges.

Speaking of professional challenges, we don't shy away from the current real estate market rollercoaster. One day brings multiple offers on properties that sat for weeks; the next brings complete silence on listings that should be moving quickly. This unpredictability creates what we've affectionately termed "puddles of tears" for agents and clients alike. We dive into an important industry debate around feedback – balancing honesty with professionalism in an increasingly personalized communication environment.

Join us for this candid conversation about summer survival, mental wellbeing, and finding moments of joy (and humor) in the midst of chaos. Whether you're a parent, professional, or both, you'll find practical insights and permission to approach this season with flexibility and self-compassion.

Michelle and Ashley explore five mindset shifts essential for creating a fulfilling life and thriving business in today's rapidly changing world. They unpack how redefining success, embracing authenticity, and cultivating flexibility can transform your approach to work and life.

• Examine your definition of success – what might have defined success at 28 looks different at 40
• Allow your true self to shine by focusing on your authentic strengths and what energizes you
• Release perfectionism and the paralyzing need to know everything before taking action
• Embrace flexibility in your systems while maintaining consistency in your key activities
• Ask for support and accountability from coaches, partners, and community
• Winners recognize they need to invest in themselves regardless of market conditions
• Choose business relationships wisely and find people whose strengths complement your weaknesses

Join us for Ignite Summer Momentum! The waitlist is now open for our coaching program at just $97/month. Multiple coaching sessions each week plus Corey Turner's social media program included.

Real estate professionals Ashley and Michelle share their podcasting journey, demonstrating how their contrasting personalities create a dynamic show that attracts ideal clients and builds their brand presence.

• Different personalities create podcast magic – Ashley's spontaneity complements Michelle's structure
• Podcasting helps attract your "avatar" clients who connect with your authentic style
• Co-hosting works better than guest format for their dynamic, allowing both voices to shine
• Consistency is crucial – commit to at least a year of regular episodes to see results
• Professional studio support eliminates technical barriers and allows focus on content creation
• Success metrics extend beyond live viewership to include overall brand visibility
• Partnering with someone who has complementary strengths creates accountability

Visit Studio USA East in Plano or West in Colleyville to explore podcast recording options and learn how to leverage audio content for your business growth.

We explore how women in real estate can leverage AI and social media platforms to grow their businesses and better serve their clients in today's digital landscape. The conversation reveals surprising statistics and practical strategies for connecting with female clients through technology.

• 86% of Pinterest users are women, making it an untapped platform for reaching female homebuyers
• TikTok offers quick, digestible content that can be leveraged for practical real estate tips
• Facebook groups targeted at female investors represent a significant market opportunity
• AI tools can analyze CMAs and provide detailed property breakdowns for clients
• Using AI security analysis allows agents to empower clients while navigating fair housing regulations
• Current education systems may not adequately prepare students for using AI tools professionally
• AI-generated content versus original creative work sparks debate about the future of certain industries

Join us at the Throttle Up event on May 2nd to learn more about podcasting and digital marketing strategies. Free tickets available on Eventbrite!

Afraid of AI? You're not alone. The term "artificial intelligence" often conjures images of job-stealing robots and digital dystopias, but what if we're looking at it all wrong?

In this eye-opening conversation, we reframe AI as something far more practical: the evolution from hand tools to power tools. Just as you wouldn't insist on using a manual screwdriver when you have a power drill available, clinging to entirely manual processes when AI can streamline them represents a missed opportunity for growth and efficiency.

Through real-world examples, we demonstrate how AI is transforming real estate work: converting a "shed with no walls" into an "open-air pavilion" with a single prompt, creating framework questions for a panel discussion in minutes instead of hours, editing property photos to remove imperfections without bothering photographers, and crafting responsive client communications that strike just the right tone.

The true power of AI isn't in replacing human creativity but in enhancing it. When you value your professional time at $250-500 per hour (as successful agents should), using tools that save you hours each day isn't just convenient—it's smart business. By delegating the $15-20 per hour tasks to AI, you free yourself to focus on the high-touch, relationship-building activities that truly require your unique human talents.

Whether you're AI-curious or AI-cautious, this conversation offers practical insights for incorporating these powerful tools into your business without sacrificing your authentic voice or personal brand. After all, you're probably already using AI in dozens of ways without realizing it. Why not make it work intentionally for your business growth?

Ready to buy back your time and focus on what truly matters? Listen now and discover how AI might be the most powerful assistant you've never hired.

Marketing in real estate has fundamentally changed—yet most agents are still playing by outdated rules. This revealing episode of Fire Drill Friday pulls back the curtain on an innovative "white glove concierge content" approach that's transforming how luxury properties are marketed while simultaneously helping agents elevate their personal brands.

Rick Davis drops major news about his new partnership with former competitor Tanner, now co-owner of Studio USA. Their collaboration exemplifies the power of strategic alliances in today's market—turning previous competition into a force multiplier that benefits clients through expanded capabilities and creative synergy. Their first joint project? Creating a custom content factory at an upcoming broker open for an 11,000 square foot luxury property, where they'll produce personalized marketing material for 25 attending agents, effectively multiplying the listing's reach through diverse spheres of influence.

Corey Turner tackles the psychological barriers preventing agents from marketing themselves effectively. "We think people are saturated with real estate content, but that's just not true for the average consumer," she explains. With homeowners only buying or selling every 12 years, agents need strategies to stay relevant during those 3,400+ days between transactions—and consistent, valuable content is the answer. The team also announces their upcoming "Throttle Up" event on May 2nd at MetroTex, featuring tactical marketing workshops and the debut of their new mobile studio, where agents can immediately implement what they've learned.

Ready to transform your real estate marketing strategy? Register for the free Throttle Up event through Eventbrite and discover why, in today's competitive market, the simple truth remains: nobody knows who you are—advertise more.