Marketing in real estate has fundamentally changed—yet most agents are still playing by outdated rules. This revealing episode of Fire Drill Friday pulls back the curtain on an innovative "white glove concierge content" approach that's transforming how luxury properties are marketed while simultaneously helping agents elevate their personal brands.

Rick Davis drops major news about his new partnership with former competitor Tanner, now co-owner of Studio USA. Their collaboration exemplifies the power of strategic alliances in today's market—turning previous competition into a force multiplier that benefits clients through expanded capabilities and creative synergy. Their first joint project? Creating a custom content factory at an upcoming broker open for an 11,000 square foot luxury property, where they'll produce personalized marketing material for 25 attending agents, effectively multiplying the listing's reach through diverse spheres of influence.

Corey Turner tackles the psychological barriers preventing agents from marketing themselves effectively. "We think people are saturated with real estate content, but that's just not true for the average consumer," she explains. With homeowners only buying or selling every 12 years, agents need strategies to stay relevant during those 3,400+ days between transactions—and consistent, valuable content is the answer. The team also announces their upcoming "Throttle Up" event on May 2nd at MetroTex, featuring tactical marketing workshops and the debut of their new mobile studio, where agents can immediately implement what they've learned.

Ready to transform your real estate marketing strategy? Register for the free Throttle Up event through Eventbrite and discover why, in today's competitive market, the simple truth remains: nobody knows who you are—advertise more.