Another round of battles have and are being fought on the front lines of trying to do business in the Napa Valley. You may not know this but there is a HUGE anti-winery sentiment in the local Napa government entities, it seems the county offices in particular are leading that charge. As with most conflict it simply does not need to be this way...

ARTICLES: Castle winery that outpaced visitor limit by 1,600% gets Napa County’s blessing to keep pouring - https://www.northbaybusinessjournal.com/article/napa/winery-napa-visitor-tasting/

‘It doesn’t seem fair’: Small Napa wineries fear local government could deal another blow to their survival - https://www.sfchronicle.com/food/wine/article/wine-trade-tasting-napa-20216307.php

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It has been a busy couple of months on the road and it looks like it is going to stay that way for many of us in the wine industry. There are some road blocks and misguided expectations that can easily derail some of these sales efforts. It isn't all just wine-ing and dining after all.

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It has been two crazy weeks on the road and getting through our rescheduled bottling run but WE ARE BACK!! So much has happened and so much has changed... or has it? Time to dive into the deep.

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200% increase on alcohol imports from the EU you say? Well... the industry has some thoughts let's distill them down, make a cocktail and try to sort it all out.

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Marketing is always this weird, amorphous thing. For each business it can mean something different. Certain tactics will work and others will fail miserably. Depending on your goals and the scale of your business there are more than a few things to consider, so let's dive into them.

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Another crazy week in the world of wine news between M&A, layoffs pay-to-play schemes and much more. How is it possible that I am this positive and chipper about the situation we are in?

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Use code PREMIER for 20% off your first order

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4:15.00 - What is this Premiere Napa Valley auction and event? Who attends and what is the money for?

18:26.00 - What is the next big step for your wine brand? Do you have a particular goal that you are trying to achieve?

28:50.00 - What are the repercussions of the bridge being out? Are the wines ok and are the winery operations still going as planned?

31:58.00 - What is the deal with Cabernet Franc? It seems like it has gotten really popular but I don't get it?

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Use code PREMIER for 20% off your first order.

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Back to the future with this episode. What else can a wine business do for you? Is the wine and the club or allocation enough? What more can be done to engage and support the folks that support us?

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BROUGHT TO YOU BY: www.premiercruclothing.com Use code PREMIER for 20% off your first order.

MTGA Wines: www.mtgawines.com