Andres Soto was ten years old when his family moved from Mexico to Dallas. What followed was a crash course in growing up fast. He had to learn a new language, help care for his little brother, and watch his dad sacrifice everything for a better life.

At eighteen, Andres returned to Mexico to pursue professional soccer, walking away after a year. He spent the next decade building a business from the ground up, only to lose it. Four years ago, he walked into this company with zero roofing experience. He’s been climbing ever since.

This conversation is about brotherhood, humility, fear, and what it truly takes to become a leader worth following.

At the core of it all is one powerful truth: "You never told me to work hard. You showed me how to work hard."

Whether you work in roofing sales, manage a team, or feel ready to branch out on your own, this one is worth the full hour.

Ready to unlock your potential? Click here to learn more.

00:00 - Four years ago, at the Fogo dinner

02:21 - Eric Thomas and the African wild dog

04:24 - Walking in as a team lead nobody knew

06:24 - "I never worked for somebody my entire life"

08:02 - Learning to wake up at 5 a.m.

10:37 - Ten years old, brand new country

13:04 - The night his dad changed everything

16:22 - The coach who taught him discipline

19:15 - Going pro in Mexico at eighteen

22:27 - Two brothers, one industry

24:52 - When the business went under

27:06 - "It runs on faith"

29:26 - Why he still hasn't left

33:59 - Pain or pleasure

38:50 - The night he broke down

43:27 - How he built the confidence

49:53 - His top three for anyone in 1099 sales

56:12 - A different way to open the door

70:28 - The most fulfilling moment of his life

75:28 - Why we're here

Kevin O'Neal has been knocking doors since 1998. He was twelve years old, riding along with his father on weekends, selling meat case by case in the trailer parks outside Chicago. By eighteen he was clearing $150 to $200K a year doing it. He bought his first house at twenty-one, two doors down from his dad. Roofing didn't find him until 2018, and by then he'd already spent two decades learning the only thing that actually matters at a door.

There's a second story running underneath the first one. Kevin is four years sober, and he's direct about what it cost to get there and what it was costing him not to.

This is a conversation about work ethic, family, faith, and what it takes to still love this after twenty-eight years of it. It's also where he lays out the goal he's set for his team that nobody in the industry has hit.

And the line that runs through all of it: "I'll quit anything and everything not to lose my wife and kids."

If you're in roofing sales, insurance restoration, or you're building a team in any commission industry, this one is worth the full hour.

Ready to unlock your potential? Click here to learn more.

00:00 - Four months in

02:48 - Why he leads with family

05:33 - Four years sober

09:12 - Why this time there's no cap

13:02 - $100 million. One team.

16:28 - PMA equals OPM

19:17 - Top 1% versus everybody else

25:05 - "God sent you to me"

28:15 - 16 contingencies in three days

30:52 - Selling meat door to door at twelve

33:14 - What meat taught him about rejection

36:20 - The partner who makes or breaks you

41:39 - Destiny or manifestation

45:59 - What 60-year-old Kevin would say

Born in Mexico and brought to the US around six years old, Miguel grew up watching his father work in the States while his mother waited for a visa that wouldn't come.

His journey took him into the fitness industry—working as a personal trainer, handling membership sales, and eventually becoming a General Manager making $90,000 a year. The catch? Working seven days a week with 6:00 AM starts. In his first eight months in roofing, he cleared that same $90k.

What follows is one of the most honest conversations we've had on this show about what a job quietly takes from you while you're busy being good at it.

And the line that runs through all of it: "A big part of my life has always been just adapting. Seeing what life throws at you."

If you're in roofing sales, insurance restoration, or you're building a team in any commission industry, this one is worth the full hour.

Ready to unlock your potential? Click here to learn more.

00:00 - Seven years in February

00:25 - Why fitness people win in roofing

02:48 - $8,000 training packages vs. a deductible

05:13 - Her first day of pre-K

08:01 - Leading a team the way you raise a kid

10:16 - Staying the course when you have no plan

13:50 - Why anyone should get into this industry

16:18 - $90K in fitness. Then year one.

17:11 - "We probably wouldn't have made it."

19:11 - Non-negotiables and the schedule

19:56 - The advice that kept him knocking

21:24 - His superpower at the door

28:03 - Taking San Antonio

30:35 - The next five years, and the ranch

33:10 - Born in Mexico, raised on a visa delay

In this episode, Dante — now a sales team lead at Stronghouse after transitioning over from another roofing company — walks through the whole arc: a dad who built a mortgage company and a hard money lending business, a mom who was #1 in online sales at Lexus for ten straight years selling cars over the phone, and a kid who watched both of them and decided at fifteen he didn't need a diploma to make money.

What follows is a genuinely unglamorous conversation about what it takes to get good at this. His brother and his best friend moving from Seattle to Texas with nothing but him, all of them in a three-bedroom, selling cars together. His first month in roofing: twenty-five claims, one signature. The neighborhood he's worked for three years straight because he'd rather mine it properly than chase the next storm. Why he refuses to lead a homeowner conversation with hail damage, and what he leads with instead. Why he asks a rep for permission before he ever pushes him. And why he won't let anyone on his team say "I'm feeling sick" out loud.

And the line that runs through all of it: what you speak becomes reality.

If you're in roofing sales, insurance restoration, or you're leading a team of independent contractors in any commission industry, this one is worth the full hour.

Ready to unlock your potential? Click here to learn more.

00:00 - Walking away from a music career

02:07 - How he ended up in roofing

02:57 - Mom: number one at Lexus for ten years

03:59 - Dropping out at fifteen grand a month

06:28 - Make people and process the goal, not the money

08:33 - Driver, roadblock, GPS: how he onboards a rep

12:00 - The homeowner conversation, start to finish

17:46 - Getting permission to hold someone accountable

26:48 - Watch your mouth

34:51 - Three years, one neighborhood

36:53 - One out of twenty-five

46:40 - Governing the morning before the phone

In this episode, Priscila — born in São Paulo, capoeira teacher since she was twelve, in the U.S. for barely two years — walks through the entire arc: parents who came from nothing and are still working today at 79 and 69. A comfortable life in Brazil living off her investments, and then ten minutes in the crypto market that took $200,000 and every year of work behind it. Landing in America at 36 with the language barrier still in front of her, and starting over from the bottom.

What follows is one of the most honest conversations we've had on this show about building something from zero. Knocking her first doors while she was still in English as a Second Language class, memorizing sentences and hoping the homeowner wouldn't answer. The first $140,000 month that finally killed the language excuse. Working the road and the classroom at the same time, and the $28,000 commission check on the other side of it. The winter she broke down and nearly walked away. What she learned about discipline, about being coachable, and about why copying someone else's script never worked for her. And what it takes to prove yourself twice as a woman in this industry.

If you're in roofing sales, insurance restoration, or you're starting from zero in any commission industry, this one is worth the full hour.

Ready to unlock your potential? Click here to learn more.

00:00 - Welcome

00:18 - São Paulo, and two parents who never stopped working

03:50 - Capoeira, the island, and living off investments

04:49 - $200,000 gone in ten minutes

07:11 - Starting over in America

08:45 - Knocking doors in her second month of English class

12:52 - The door she almost knocked with Andrew Nichols

14:53 - The first $140K month

18:24 - Why people actually fail: discipline and a broken step

21:18 - The $28,000 commission check

22:48 - The winter she broke down

27:51 - Cheese bread, authenticity, and dropping the script

32:38 - School Monday to Thursday, Kansas on Friday

43:30 - 80 squares and the first big house

44:16 - Proving it twice as a woman at the door

45:16 - Top ten, and what it's going to take

In this episode, David — the first Regional Vice President in Linear Roofing history and now a partner at Stronghouse — walks through the entire arc: born in Mexico, brought to Texas at five years old, watching his dad come home from 16-hour shifts as a dishwasher with the skin peeling off his feet. Youngest VP in the fitness industry at 21, running ten clubs and 80-hour weeks before walking away from a salary he'd been told was as good as it gets.

What follows is one of the most honest conversations we've had on this show about what it actually costs to build a career in storm restoration. The castle job and the copper turrets. Hurricane Ian, and the woman crying in a living room with her attic caved in on top of everything she owned. Why leaders who stop knocking doors lose their teams. What happens to your mindset when you and your wife lose a child, and you still have hundreds of men watching how you handle it.

And the line that runs through all of it: if it's hard, we still do it.

If you're in roofing sales, insurance restoration, or you're building a team in any commission industry, this one is worth the full hour.

Ready to unlock your potential? ⁠Click here to learn more.

00:00 - The $1.2M door knock

07:19 - Inside the castle job

08:12 - Hurricane Ian and the specialty game

16:20 - Leading from the front vs. faking it

18:45 - Born in Mexico, raised on 16-hour shifts

23:59 - Youngest VP in fitness at 21

27:01 - Leaving a salary for roofing

31:16 - The numbers leave clues

45:51 - Fatherhood, loss, and choosing not to break

51:52 - Where this industry is headed