『First Generation Immigrant to Roofing’s Top Closer | David Soto』のカバーアート

First Generation Immigrant to Roofing’s Top Closer | David Soto

First Generation Immigrant to Roofing’s Top Closer | David Soto

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In this episode, David — the first Regional Vice President in Linear Roofing history and now a partner at Stronghouse — walks through the entire arc: born in Mexico, brought to Texas at five years old, watching his dad come home from 16-hour shifts as a dishwasher with the skin peeling off his feet. Youngest VP in the fitness industry at 21, running ten clubs and 80-hour weeks before walking away from a salary he'd been told was as good as it gets.


What follows is one of the most honest conversations we've had on this show about what it actually costs to build a career in storm restoration. The castle job and the copper turrets. Hurricane Ian, and the woman crying in a living room with her attic caved in on top of everything she owned. Why leaders who stop knocking doors lose their teams. What happens to your mindset when you and your wife lose a child, and you still have hundreds of men watching how you handle it.


And the line that runs through all of it: if it's hard, we still do it.


If you're in roofing sales, insurance restoration, or you're building a team in any commission industry, this one is worth the full hour.


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00:00 - The $1.2M door knock


07:19 - Inside the castle job


08:12 - Hurricane Ian and the specialty game


16:20 - Leading from the front vs. faking it


18:45 - Born in Mexico, raised on 16-hour shifts


23:59 - Youngest VP in fitness at 21


27:01 - Leaving a salary for roofing


31:16 - The numbers leave clues


45:51 - Fatherhood, loss, and choosing not to break


51:52 - Where this industry is headed

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