What does Sherlock Holmes have to do with sales? Everything—if you want to truly connect with your customers and outsell your competition.

In this special replay from The Boss Lady in Sweatpants Show with Allison Scholes, I (Kay Miller, aka Muffler Mama) share the Uncopyable sales strategies that helped me become the #1 salesperson in a male-dominated industry. We explore how thinking like Sherlock—listening for clues, paying attention to details, and asking the right questions—can give you a serious edge in any sales conversation.

We cover:

• How to uncover what your customer really wants (and why it’s rarely about the product)
• The power of asking “Tell me more…” to build instant trust
• Why transformation—not features—sells
• How to make your personal brand Uncopyable and unforgettable

I also share the story behind my nickname Muffler Mama—and how installing a muffler helped me break through barriers and win respect.

Whether you’re selling online, offline, or just getting started, this episode is packed with practical ways to stand out in a noisy world.

📕 Grab Uncopyable Sales Secrets on Amazon
📩 Learn more: uncopyablesales.com
🔗 Connect with me on LinkedIn: @MillerKay

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

In this episode, I’m catching up with encore guest Kindsey Haynes, Chief Marketing Officer at Kirkham Iron Tech. She's been on the show before, and if you've listened to our previous episodes (some of the most popular!) you'll know exactly why she's back. We met in 2020 when she was an intern, and it’s been so fun watching her journey. Kindsey is a cut above. She's exploded the revenue for this IT and cybersecurity company, based in her hometown of Fort Smith, Arkansas. And guess what? She's done it while working remotely - from Hawaii.

We talk about how she uses the free version of LinkedIn in, gets super creative, and makes herself and Kirkham Iron Tech Uncopyable! She goes through the exact progression that landed a $50K/month customer. The story is NOT what you expect. The story IS one you'll want to hear - and learn from.

Kindsey also walks us through how she uses Apollo.io to automate outreach and track buying intent...and steers clear of the trouble that can come with automated emails. If you want new ideas for effectively reaching prospects in an Uncopyable way, building relationships without investing a ton of time, and yes...closing deals, don't miss this episode.

(Want to learn more from Kay and Kindsey? Join the Waitlist for our upcoming program: kay@beuncopyable.com)

Listen to my previous episodes with Kindsey: Episodes 6, 30, 60, 141

About Kindsey Haynes:

Kindsey Haynes is the Chief Marketing Officer of Kirkham IronTech, and has extensive experience in the information technology world as well as sales and management. Kindsey oversees the marketing and sales department, and uses AI extensively to develop marketing and sales strategies that have led the company to phenomenal growth.

Kindsey graduated from the University of Arkansas, Fort Smith Arkansas and now calls Honolulu, Hawaii her home. When Kindsey isn't working on her next marketing campaign or project you can find her at the beach, doing a hike, watching her favorite show on Netflix currently Shameless or eating way too much sushi.

Contact:
linkedin.com/kindseyhaynes
https://www.kirkhamirontech.com/

Resources:

https://www.apollo.io/

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

In this episode, I’m giving you a behind-the-scenes preview of my brand-new Uncopyable Sales Secrets Video Course—a must for entrepreneurs, small business owners, and sales professionals who want to sell with confidence without feeling pushy, sleazy, or salesy.

You’ll learn three powerful sales strategies you can apply today:

• Why a win-win sales mindset is the secret to building trust and closing more deals
• How to overcome sales fear and self-doubt so you can take bold action
• And how to build a personal brand that sets you apart and gets customers to remember—and choose—you

Whether you're in B2B sales, consulting, real estate, or growing an online business, this episode will help you master the art of authentic selling, client connection, and brand differentiation.

🎯 Ready to make more sales without feeling salesy? Check out the full course at beuncopyable.com/sales-secrets

Let’s ditch outdated sales tactics and start closing deals the Uncopyable way.

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...