In this episode, Lisa shares how value-based selling transforms conversations from product pitching to true business partnerships. She explains how to uncover what’s most important to your customer, connect your solutions to their goals, and position yourself as a trusted advisor instead of just another vendor. Lisa also reveals how she uses AI tools to research prospects in seconds, why listening matters more than talking, and how to build confidence in sales development teams.

Listen in to gain actionable strategies to improve prospecting, ask smarter questions, and lead with authenticity. Lisa’s practical, down-to-earth approach shows that great selling isn’t about pushing harder—it’s about understanding your customer’s world and creating measurable value in every interaction.

About Lisa:

With over 15 years of experience in B2B sales, I am a Managing Partner at ValueSelling Associates, a leading global sales training company that offers a practical methodology for selling on value, not price. I am Certified to sell and deliver ValueSelling Framework, Vortex Prospecting, and Account Manager Training, helping reps and managers to excel across the entire revenue funnel. I am passionate about helping SaaS and Services companies build successful lead generation and sales teams, processes, operations, and enablement. My mission is to drive new pipeline within account based sales and marketing strategies, ultimately aiding in the growth and success of every business I work with.

Resources:

LinkedIn

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

In this bonus episode, Shelby Jo Long—keynote speaker, author, and business strategist—joins me for my signature five-question feature.

Hear Shelby’s candid answers to:
• What did you want to be when you grew up?
• What’s something you still hope to do that you haven’t yet?
• What’s something you truly like about yourself?
• What’s one thing you’d love to change?
• And, of course, your favorite vacation spot?

It’s a fun, fast-paced conversation with a leader who helps others turn communication into influence. Don’t miss this behind-the-scenes peek at the personality behind the strategist.

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

In this episode of Uncopyable Women in Business, I sit down with Shelby Jo Long, a keynote speaker, author, and business strategist who has spent nearly two decades teaching and coaching others in the art of communication and persuasion.

Shelby explains why persuasion isn’t about manipulation but about building credibility and connection. She shares how learning to stand for something, invite opposing viewpoints, and foster constructive disagreement can strengthen leadership and spark innovation. Drawing from her background in debate, she highlights the power of listening, storytelling, and empathy as tools to create real impact.

Listeners will gain insight into how to shift from delivering rehearsed pitches to asking the right questions, how to use communication as a competitive edge, and how to turn moments of conflict into opportunities for growth. Shelby’s message is clear: credibility and influence come not from avoiding disagreement but from embracing it with confidence and clarity.

About Shelby:

Shelby Jo Long is a keynote speaker, author, and business strategist who helps organizations transform their communication into a competitive edge. With 18 years as a Communication Professor and international collegiate debate coach, she brings unmatched expertise in leadership, conflict management, and organizational culture. Through her CORE Leadership Framework, Shelby empowers executives, entrepreneurs, and teams to embrace constructive disagreement, build resilience, and engage with authenticity. As CEO of Business Dynamics and founder of Cadence Speaker Academy, she equips professionals to amplify their influence, expand their revenue streams, and lead with clarity in today’s fast-changing business landscape.

Reach Shelby:

Website

LinkedIn

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

In this bonus episode, Jessica Rhodes—pioneer of the podcast booking industry and founder of Interview Connections—joins me for my signature five-question lightning round.

Hear Jessica’s candid answers to:
• What did you want to be when you grew up?
• What’s something you still hope to do that you haven’t yet?
• What’s something you truly like about yourself?
• What’s one thing you’d love to change?
• And, of course, your favorite vacation spot?

It’s a fun, fast-paced conversation with the woman who turned podcast guesting into a thriving business. Don’t miss this behind-the-scenes peek at the personality behind the pioneer.

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

What if one conversation could spark months of marketing momentum—and cost far less than ads or endless content creation?

In this episode of Uncopyable Women in Business, Jessica Rhodes, founder of Interview Connections and pioneer of the podcast guesting industry, reveals a marketing tactic most entrepreneurs still overlook: turning podcast interviews into a powerful business-growth engine.

Jessica breaks down how a single guest appearance can build instant trust with new audiences, supercharge your SEO, and give you weeks of ready-made social media clips—all while positioning you as the go-to expert in your field. She shares the steps to land on the right shows, craft a call-to-action that converts listeners into clients, and repurpose every interview into a steady stream of content.

Listen in and you’ll walk away ready to pitch your first podcasts, capture new leads from every appearance, and transform long-form conversations into the most cost-effective marketing your business has ever tried.

About Jessica Rhodes:

Jessica Rhodes is a trailblazer in podcasting and the founder of Interview Connections, the first-ever podcast booking agency. In 2013, while pregnant with her first child and eager to work from home, Jessica began booking podcast interviews for her father, eventually turning that work into a thriving business. Today, Interview Connections has booked more than 30,000 interviews for over 800 clients, helping entrepreneurs elevate their visibility and authority.

Resources:

Website: Interview Connections

LinkedIn

Facebook

Instagram

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

This episode is a little different—because I’m the guest! I join Dawn Grooters in her Inside Gift &Home podcast to talk about how to stand out in the competitive gift and home industry. As the founder of Be Uncopyable—and yes, the original “Muffler Mama”—I share how I built my sales career by truly understanding customers, including the day I laced up steel-toe boots to install mufflers myself.

I explain why products and services can be copied, but people can’t, and how telling your own story creates a connection no competitor can duplicate. I also describe my “moose” concept for identifying your ideal target customer, and why trust and curiosity are the real game changers in sales. From using a signature color like my trademark orange to leaning into bold company history, I reveal how personal branding helps buyers remember you long after the pitch.

Listen in as I share practical ways to shift conversations from price to value, build relationships that last, and create a story only you can tell.

Here's the link of my conversation on Inside Gift & Home with Dawn Grooters:

Listen on Apple Podcasts

Listen on Spotify

About Dawn Grooters:

Dawn Grooters is the founder of Broken Vessel Sales Solutions, a company specializing in relationship-based inside sales for the gift and home industry. With over 20 years of experience, she evolved from being a buyer to a top-performing inside sales rep, generating millions in revenue and later mentoring others to achieve similar success.

She developed a sales approach rooted in empathy and value-driven communication, avoiding cold calls and pressure tactics. Also hosts the Inside Gift & Home Podcast, where she shares actionable strategies and insights. Her mission is to help businesses grow through genuine, empathetic connections and integrity-based sales practices.

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

In this bonus episode, Dr. Jane Sojka—professor of marketing at the University of Cincinnati and author of Women & Power—takes the hot seat for my signature five-question lightning round.

Hear Jane’s candid answers to:
• What did you want to be when you grew up?
• What’s something you still hope to do that you haven’t yet?
• What’s something you truly like about yourself?
• What’s one thing you’d love to change?
• And, of course, your favorite vacation spot?

About Dr. Jane Sojka:

Dr. Jane Sojka is a professor of marketing at the University of Cincinnati, where she developed one of the first university courses designed specifically to help women succeed in professional sales. Over the years, she’s coached and mentored thousands of women, especially those entering male-dominated industries, equipping them with the skills to take risks, build resilience, and grow their confidence. Her new book, Women & Power: Your Guidebook to Risk, Resilience, and Confidence, brings those lessons beyond the classroom. Through candid stories and practical strategies, she helps women break free from self-limiting behaviors and step fully into their own power.

Order Jane's Book:

https://a.co/d/6nORd71

Reach Dr. Jane Sojka:

LinkedIn

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

In this conversation, Jane shares her insights on how women can navigate career advancement while staying true to themselves. She discusses the importance of self-advocacy, the subtle but real barriers women face in male-dominated industries, and the strategies that help women not just survive, but thrive. Drawing from both research and personal experience, she explains why confidence is often underestimated yet critical, and how women can build it intentionally over time.

We also explore the lessons from Her Success Blueprint, including how to set boundaries, find mentors, and challenge outdated stereotypes. Jane emphasizes that women don’t need to “fix themselves” to succeed—they need to recognize and leverage the strengths they already bring to the table. Her message is both practical and encouraging: success is possible without compromise when you own your value and lead with authenticity.

Order Jane's Book:

https://a.co/d/6nORd71

About Dr. Jane Sojka:

Dr. Jane Sojka is a professor of marketing at the University of Cincinnati, where she developed one of the first university courses designed specifically to help women succeed in professional sales. Over the years, she’s coached and mentored thousands of women, especially those entering male-dominated industries, equipping them with the skills to take risks, build resilience, and grow their confidence. Her new book, Women & Power: Your Guidebook to Risk, Resilience, and Confidence, brings those lessons beyond the classroom. Through candid stories and practical strategies, she helps women break free from self-limiting behaviors and step fully into their own power.

Reach Dr. Jane Sojka:

LinkedIn

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...