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Thinking about reinventing your life or starting something new?
This episode shows how one woman did exactly that at 55—and built a thriving creative business.
Which begs the question: What if the most exciting chapter of YOUR life hasn’t happened yet?
My guest today, Coreen Cordova, proves it’s never too late to reinvent yourself. After 35 years in the beauty industry, Coreen walked away from a successful career, traveled to Mexico, learned silversmithing, and built a bold jewelry brand inspired by culture, color, and personal expression.
Today her designs are collected by women worldwide, who want their style to tell their story.
I loved the lessons she shared that any entrepreneur can apply:
Turn frustration into opportunity
When Coreen was ignored by plastic surgeons she tried to partner with, she tracked the referrals she sent them and returned a year later with proof of the business she generated.
Let curiosity sell for you
Coreen wears her bold jewelry everywhere—grocery store, events, lunch. The pieces spark conversations that naturally turn into customers.
Don't get the wrong idea: it wasn't always easy: Coreen described sitting in a chair crying because her business wasn’t working. Instead of quitting, she asked herself one simple question:
“What needs to change?”
That shift—from frustration to curiosity—became a turning point in her career.
Ask yourself:
What am I passionate enough about to build something around?
When you lean into your creativity and personality, you create something no one else can copy.
About Coreen Cordova:
Explore Coreen’s work: coreencordova.comCoreen spent 35 years in the beauty industry where she owned several cosmetic salons on San Francisco’s Union Square and then became the National spokeswoman for the beauty division of a major corporation. For 15 years she was also a celebrity makeup and fashion expert on ABC (local and National ). After living in Mexico ( San Miguel Allende) for a year and took a silversmith apprenticeship, she began her second major career designing and manufacturing jewelry. She has been designing jewelry now for 25 years and has sold her designs in Saks and Neiman Marcus as well as hundreds of boutiques around the US
Reach Coreen:
Website
Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama,") interview superstar women from all industries. Their experience and advice will give you specific tools you can use to enjoy Uncopyable success. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world, and I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.
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Uncopyable Sales Secrets (Book by Kay Miller)
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Contact:
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2026/03/1210 分