In this episode of Uncopyable Women in Business, I talk with Rhea Lana Riner, founder and CEO of Rhea Lana’s Children’s Consignment Events. What began over 30 years ago as a clothing swap in her living room has grown into a national franchise with over 120 locations—and a powerful business that supports women, builds community, and provides real opportunities for entrepreneurship.

Rhea Lana shares how she built her business from the ground up with no business background, very little money, and a strong desire to stay home with her kids while helping support the family. She’s honest about early failures, what she had to learn the hard way, and how her commitment to excellence, authenticity, and service shaped her success.

We talk about how she developed a strong personal brand (without even realizing it at first), what it’s like being the face of a growing company, and how she stays connected to her customers and values while leading a national organization.

If you’re an entrepreneur—or thinking about becoming one—you’ll get a lot out of this conversation. Rhea Lana’s story is real, encouraging, and full of hard-won wisdom.

Learn more or schedule a free call at rhealana.com/podcast

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Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

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