In this episode, I’m sharing what I’ve learned from five years of running my own membership, helping hundreds of Kajabi creators start theirs, and working with multi-million dollar membership clients.

If you’ve been thinking about adding a membership to your business, this will help you weigh up the pros and cons, understand the key decisions to make, and avoid some common traps.

✅ Why recurring revenue is valuable but why it’s not the same as passive income

✅ How to decide the role your membership plays in your business (main offer, entry point, or support container)

✅ The different membership models you can choose from to suit your audience, pricing, and delivery style

✅ Important pricing considerations, including why low-ticket needs big volume and high-ticket works differently

✅ How retention, churn, and member experience shape the long-term success of your membership

✅ What I’d do differently if I were starting over, based on everything I’ve learned

🔗 Replays + Free Resources: theunicornadvisory.com/this

🔗 Podcast Listener Link: this-is-what-id-do.captivate.fm/listen

🔗 Watch on YouTube: youtube.com/@suemclachlan

🔗 Kajabi 3 Months for $99: theunicornadvisory.com/kajabi

If I could pick a superpower, I’d take away the kind of fear that holds you back from doing the brilliant, bold things you’re meant for. Fear doesn’t come from logic. It comes from emotion. And it’s one of the biggest reasons I see people hesitate, stall, or shrink back from their dreams.

In this episode, I share stories from my own journey. Yes, even with years of business experience, fear still pops up. I walk you through how fear shows up, why it sneaks in even when you think you’ve outgrown it, and what you can actually do to move past it.

Whether you are scared to start, scared to raise your prices, scared of launching something new, or even scared of what success might bring, this one is for you.

You are not alone in this. But you are stronger than you think.

💥 Why fear comes from your emotional brain, not your logical brain

💥 The sneaky fear of success (and how it holds you back)

💥 How fear of criticism and visibility can quietly sabotage you

💥 Why your immediate “I can’t do that” reaction is predictable and worth noticing

💥 Overstuffing offers from imposter syndrome (and why it backfires)

💥 The danger of comparison and how it stalls your progress

💥 Micro bravery, baby steps, and why you only grow by doing

💥 How to push your own limits in ways that build strength and confidence

👉 Watch the full replay or sign up for future livestreams: theunicornadvisory.com/this

👉 Subscribe and listen on your favourite podcast app: this-is-what-id-do.captivate.fm/listen

In this episode, I’m diving into why building a thriving Kajabi community is one of the smartest (and most valuable) moves you can make as a digital product creator.

We’re talking about why communities are exploding right now, why Facebook groups just aren’t cutting it anymore, and what actually makes a community work (spoiler: it’s not just throwing people together and hoping they chat).

I’ll share why I think community is one of the few things AI can’t replicate, how Kajabi’s community tools have levelled up big time, and how you can set up your own Kajabi community — including a click-by-click walkthrough that takes you from scratch to launch.

If you’re curious about adding community to your offers, or just want to know what makes an online community actually thrive, this episode’s packed with goodies.

→ Why community is more important than ever right now

→ What’s changed inside Kajabi’s community features (and why I love it)

→ The real reason some communities flop (and how you can avoid it)

→ What role you need to play as the community leader

→ Why gamification and live meetups can make all the difference

→ How to set up a Kajabi community from scratch, step by step

🔗 Watch the full Kajabi Communities walkthrough tutorial on YouTube:

https://www.youtube.com/watch?v=8GmN-AgK5WY

🔗 Sign up for future livestream reminders + replays:

https://theunicornadvisory.com/this

🔗 Learn more about Kajabi (and get exclusive bonuses through Sue’s partner link):

https://theunicornadvisory.com/kajabi

🌟 Website: https://theunicornadvisory.com

🌟 YouTube: https://www.youtube.com/@suemclachlan

🌟 Podcast: https://this-is-what-id-do.captivate.fm/listen

Creating an online course is one of the most popular (and profitable) digital products for creators, but let’s be real: the tech side can feel like a giant maze if you’re doing it for the first time.

In this episode, Sue takes you behind the scenes of exactly how she sets up a course in Kajabi — from outlining your idea to structuring your lessons, adding modules, setting up offers, customising the student experience, and more.

You’ll learn:

➡️ Why you should always validate your course idea before you build

➡️ How to outline your course content using tools like ChatGPT

➡️ The step-by-step process to create a Kajabi course product

➡️ How to use modules, submodules, lessons, and quizzes effectively

➡️ Tips for adding automations, paywalls, and drip content

➡️ How to customise the look and feel of your course with Kajabi templates

➡️ Sue’s go-to tools for recording course content (without overcomplicating it)

➡️ Why focusing on sound quality matters more than video perfection

➡️ How to connect your course to offers so people can actually buy it

➡️ Smart ways to upsell, cross-sell, and boost course completion rates

Sue also shares her personal recommendations on recording gear, editing tools, and her current favourite app (Tella) for creating flexible, polished course videos.

💡 Special Offer: If you’re ready to dive in, Kajabi’s Creator Deal is on now — get 3 months for just $99. Plus, Sue’s exclusive bonuses and setup support when you sign up through her link!

Check it out: theunicornadvisory.com/kajabi

—

🔗 Links Mentioned:

Sue’s Kajabi Affiliate Bonus Package → theunicornadvisory.com/kajabi

Catch the livestream replays + updates → theunicornadvisory.com/this

Sue on YouTube → youtube.com/@suemclachlan

—

✨ Connect with Sue:

Website → theunicornadvisory.com

YouTube → youtube.com/@suemclachlan

Podcast → this-is-what-id-do.captivate.fm/listen

If you are overflowing with ideas and feeling stuck on which one to tackle first, welcome to my world. I am an ideas girl through and through, and I know exactly how it feels to have ten or twenty fantastic ideas that all seem equally exciting and important.

In this episode, I share the exact decision-making framework I use to sort through my many ideas and figure out which one to focus on next. You will hear how I manage idea overwhelm, the practical tools I use, and the mindset shifts that will help you stop spinning and start building momentum.

I am also sharing my free Decision Matrix tool so you can score and rank your own ideas using the same framework. You will find the link in the episode description or you can grab it here: Google Sheet Decision Matrix

In this episode, you will learn

➔ How to capture and organise all your ideas so they are safely stored (and not demanding immediate action)

➔ The four scoring categories I use to evaluate ideas: impact, ease, love, and money

➔ Why you need to look beyond just total scores and consider your current life and business season

➔ How small, easy wins can give you the momentum and confidence to tackle bigger projects later

➔ Why ChatGPT has become one of my favourite tools for sorting and clarifying priorities when I feel stuck

➔ How to balance passion projects with money-making offers in a way that feels sustainable and energising

Links and Resources

Grab the free Decision Matrix tool: Google Sheet Decision Matrix

Watch past replays and sign up for livestream reminders at: theunicornadvisory.com/this

Listen to the podcast at: this-is-what-id-do.captivate.fm/listen

If you have ever found yourself stuck between desperately needing a break and being terrified of what stepping away might do to your business, this episode is for you. Sue shares her hard-won lessons about burnout, why pushing through exhaustion can backfire, and how to create a sustainable business that lets you breathe without fear.

Inside, you will learn practical strategies for stepping back without losing momentum, why rest must be a normal part of your business model, and how to build revenue streams that support you even when you need time away.

This is a must-listen if you are tired, carrying a heavy load, or ready to build a business that serves your life, not the other way around.

In this episode:

→ What to do if you are already at breaking point and cannot keep pushing

→ How to plan a complete break that actually lets you recharge

→ Why maintenance mode is an option and how to set clear boundaries around it

→ The importance of working on needle-moving tasks during low-energy periods

→ Why stepping away is a skill every entrepreneur needs to build

→ How to structure your business to survive "life happens" moments

→ Why multiple revenue streams and recurring income matter more than ever

→ Personal lessons from Sue's own burnout experience (and what she would do differently)

Resources and Links:

→ Subscribe for livestream reminders and replays: https://theunicornadvisory.com/this

→ Listen to all podcast episodes: https://this-is-what-id-do.captivate.fm/listen

→ Follow Sue on YouTube: https://www.youtube.com/@suemclachlan

→ Learn more about working with Sue: https://theunicornadvisory.com

Maybe you launched your course or program… and heard nothing but crickets.

Maybe you had high hopes — and it just didn't go the way you imagined.

Today, I'm sharing what I would do if my launch failed or didn’t meet my expectations — the real steps I'd take (after giving myself a minute to feel the feels) to figure out what went wrong, what actually matters, and how to move forward smarter and stronger.

Because this is just one launch.

It’s not the end — it’s the beginning of gathering the data you need to make your next launch even better.

In this episode, I cover:

➔ Why launching at all is something to be proud of (even if it didn’t meet your goals)

➔ The two big reasons most launches fall short (and how to spot them)

➔ How pre-launch nurturing (or missing it) impacts your results

➔ Why your launch event (webinar, challenge, video series) matters so much

➔ Common messaging mistakes that tank registration pages and sales pages

➔ How to make the transition from teaching to selling way less awkward

➔ What “enough promotion” actually looks like (hint: more than feels comfortable)

➔ Why sending those last-chance emails matters more than you think

➔ How your launch style affects your success (and why it needs to match YOU)

➔ What world events and trust factors have to do with buyer hesitation

➔ How to do a proper post-launch debrief (and why it’s gold)

➔ What to tweak — and why you probably don’t need to burn it all down

Takeaway:

A launch that doesn’t meet your expectations isn’t a failure — it’s feedback.

Look at the data, find the small improvements, and know this: You get better at launching by launching.

This is just the beginning.

Resources and links:

➔ Daily reminders, livestream resources, and replays: https://theunicornadvisory.com/this

➔ Find your best launch style with Tracie Patterson’s Your Launch Style: https://www.traciepatterson.com/yls

➔ Watch the full series on YouTube: https://www.youtube.com/playlist?list=PLGzunrj6nUWy5SUUlQPLsU1sS5-dImAzM

If you are creating an online business, you have probably heard that you need to grow your email list. But what if you could skip the stress of complicated lead magnets and start by building a simple, sustainable digital product that grows your audience, nurtures relationships, and generates income?

In this episode of This Is What I’d Do If, I am sharing exactly what I would do if I were starting a newsletter from scratch.

We will cover:

➔ Why a newsletter can replace the need for a lead magnet

➔ How a newsletter supports all three parts of the Creator Growth Loop

➔ How newsletters can help you build visibility, create valuable assets, and make offers

➔ Different ways to structure your newsletter

➔ Why newsletters are powerful even when you are starting with a small audience

➔ How to think about monetising a newsletter from day one

➔ Why focusing on the benefit, not just "join my newsletter," makes all the difference

➔ Tools and platforms you can use to launch your newsletter easily

Whether you want to create a free newsletter, add a paid version later, or use your newsletter to build long-term revenue streams, this episode will give you the practical steps and strategies you need to get started.

➔ Watch all replays and get notified about upcoming sessions: https://theunicornadvisory.com/this

➔ Subscribe to the podcast here: https://this-is-what-id-do.captivate.fm/listen

➔ Subscribe to my YouTube channel: https://www.youtube.com/@suemclachlan

Additional Resources:

➔ Growth in Reverse (newsletter growth and monetisation strategies):

➔ 30 days. 30 Days To Grow Your Newsletter (from Growth in Reverse)

You can catch new livestreams daily and subscribe to the podcast to stay up to date with all the behind-the-scenes strategies for building a scalable, sustainable online business you love.