In this episode, I’m sharing what I’ve learned from five years of running my own membership, helping hundreds of Kajabi creators start theirs, and working with multi-million dollar membership clients.

If you’ve been thinking about adding a membership to your business, this will help you weigh up the pros and cons, understand the key decisions to make, and avoid some common traps.

✅ Why recurring revenue is valuable but why it’s not the same as passive income

✅ How to decide the role your membership plays in your business (main offer, entry point, or support container)

✅ The different membership models you can choose from to suit your audience, pricing, and delivery style

✅ Important pricing considerations, including why low-ticket needs big volume and high-ticket works differently

✅ How retention, churn, and member experience shape the long-term success of your membership

✅ What I’d do differently if I were starting over, based on everything I’ve learned

🔗 Replays + Free Resources: theunicornadvisory.com/this

🔗 Podcast Listener Link: this-is-what-id-do.captivate.fm/listen

🔗 Watch on YouTube: youtube.com/@suemclachlan

🔗 Kajabi 3 Months for $99: theunicornadvisory.com/kajabi

If I could pick a superpower, I’d take away the kind of fear that holds you back from doing the brilliant, bold things you’re meant for. Fear doesn’t come from logic. It comes from emotion. And it’s one of the biggest reasons I see people hesitate, stall, or shrink back from their dreams.

In this episode, I share stories from my own journey. Yes, even with years of business experience, fear still pops up. I walk you through how fear shows up, why it sneaks in even when you think you’ve outgrown it, and what you can actually do to move past it.

Whether you are scared to start, scared to raise your prices, scared of launching something new, or even scared of what success might bring, this one is for you.

You are not alone in this. But you are stronger than you think.

💥 Why fear comes from your emotional brain, not your logical brain

💥 The sneaky fear of success (and how it holds you back)

💥 How fear of criticism and visibility can quietly sabotage you

💥 Why your immediate “I can’t do that” reaction is predictable and worth noticing

💥 Overstuffing offers from imposter syndrome (and why it backfires)

💥 The danger of comparison and how it stalls your progress

💥 Micro bravery, baby steps, and why you only grow by doing

💥 How to push your own limits in ways that build strength and confidence

👉 Watch the full replay or sign up for future livestreams: theunicornadvisory.com/this

👉 Subscribe and listen on your favourite podcast app: this-is-what-id-do.captivate.fm/listen

In this episode, I’m diving into why building a thriving Kajabi community is one of the smartest (and most valuable) moves you can make as a digital product creator.

We’re talking about why communities are exploding right now, why Facebook groups just aren’t cutting it anymore, and what actually makes a community work (spoiler: it’s not just throwing people together and hoping they chat).

I’ll share why I think community is one of the few things AI can’t replicate, how Kajabi’s community tools have levelled up big time, and how you can set up your own Kajabi community — including a click-by-click walkthrough that takes you from scratch to launch.

If you’re curious about adding community to your offers, or just want to know what makes an online community actually thrive, this episode’s packed with goodies.

→ Why community is more important than ever right now

→ What’s changed inside Kajabi’s community features (and why I love it)

→ The real reason some communities flop (and how you can avoid it)

→ What role you need to play as the community leader

→ Why gamification and live meetups can make all the difference

→ How to set up a Kajabi community from scratch, step by step

🔗 Watch the full Kajabi Communities walkthrough tutorial on YouTube:

https://www.youtube.com/watch?v=8GmN-AgK5WY

🔗 Sign up for future livestream reminders + replays:

https://theunicornadvisory.com/this

🔗 Learn more about Kajabi (and get exclusive bonuses through Sue’s partner link):

https://theunicornadvisory.com/kajabi

🌟 Website: https://theunicornadvisory.com

🌟 YouTube: https://www.youtube.com/@suemclachlan

🌟 Podcast: https://this-is-what-id-do.captivate.fm/listen