📌 Early Bird Tickets for WedCon 2025: https://wecon.co.uk (replace with actual link)

• 📌 Full Transcript & Blog: https://www.theweddingbusinesshub.com/blogs

• 📌 Email Us: info@theweddingbusinesshub.com

  
  

• In this week’s episode of The WedPro Podcast, Katie and Roxy dive into the essential strategies for winning over Gen Z couples using authentic short-form video. Gen Z is on track to wield an astonishing $74 trillion in spending power by 2040, and if you're not meeting them where they are online—YouTube, Instagram, TikTok—you’re invisible to them.

  They chat about how to adapt your marketing to appeal to this always-online, video-loving generation, discuss the importance of authenticity (even with AI in the mix), and give you 5 practical rules for creating effective, engaging video content for your wedding business.

  This is a no-fluff, real talk episode packed with stories, practical advice, and encouragement to own your expertise—even when it feels uncomfortable.

  Whether you're brand new or scaling past 30k/year, this one’s for you!

  🎙️ Episode Summary

Secure Your Spot for WEDCON 2025!

Welcome back to the WedPro Podcast – your backstage pass to building the thriving, burnout-free wedding business you absolutely deserve.

This week, Katie and Roxy are cracking the code on one of the most overlooked (but vital!) areas of growing a sustainable wedding business: keeping your past clients raving and referring you for years to come.

Because let’s face it—so many suppliers stop at the thank-you card and move on. But referrals and retention are the real heartbeat of a booked-out business!

Katie and Roxy go beyond the obvious thank-you card to explore:

• Why post-wedding engagement matters: The psychology of surprise and delight, dopamine spikes, and emotional memories that lead to lifelong fans.

• Turning happy couples into walking testimonials: Social proof, word-of-mouth marketing, and why act two and three of the client journey are crucial.

• Mapping a post-wedding timeline: From two weeks after the wedding to a year or more later—fill those touchpoints with meaningful interactions.

• Three VIP touchpoints to try right now:

  • Personalised thank-you videos

  • Anniversary activations

  • Mini documentary-style recaps

• Pro tips for creating shareable content with your supplier partners for organic reach.

• Bonus touchpoints: Digital keepsakes, curated playlists, framed prints, email strategies, and surprise-and-delight gestures.

• The power of tracking and measuring your post-wedding strategies so you can double down on what works.

💡 In This Episode

Ever wondered what happens behind the velvet rope? Join Katie and Roxy as they reflect on their red-carpet chats with Sam Thompson, soak up Brandon’s mission to revolutionise accessibility for the visually impaired, and celebrate every purpose-driven winner.

In this episode you’ll discover:

How a crystal-clear “why” can elevate your authority and attract dream couples

Real-world stories that spark fresh ideas for your next event—think WedCon in November

Simple shifts to infuse purpose into your marketing, services, and collaborations

Whether you’re a planner, florist, photographer, venue owner, or bridal designer, press play for inspiration that could transform your approach to growth.

Feeling like 2025 is flying by? In this solo episode, Roxy takes the mic to guide you through a much-needed mid-year reset for your wedding business. Whether you're fully booked and frazzled or facing an unexpected quiet spell, this episode is your no-fluff, soul-soothing permission slip to pause, reflect, and reset. No spreadsheets. No plane ticket to Bali. Just practical questions, mindset shifts, and one very important hour of CEO time.

What You’ll Learn in This Episode:

• Why now is the perfect time for a business check-in

• The #1 question to ask yourself about what’s actually working

• A simple mindset exercise that could change your next 30 days

• How to let go of energy-draining tasks without guilt

• The power of a "To-Not-Do" list

• What to prep for as Q3 and Q4 roll in (hello, engagement season!)

• Easy CEO rituals to refresh your business and mindset

• A grounding journal prompt to reconnect with your next-level self

Mini Homework from Roxy:
✅ Block one CEO hour this week
✅ Write your “To-Not-Do” list
✅ Pick one small reset ritual to clear the decks

Mentioned in This Episode:
✨ Flodesk – Beautiful, intuitive email marketing made easy
✨ Free 20–30 min strategy calls for wedding business owners – DM us on Instagram to claim yours!

Struggling to get your marketing to actually work? Overwhelmed by all the AI hype and wondering what really moves the needle?

In this firecracker episode, Roxy is joined by Wedcon 2025 speaker Joel Stone — international speaker, seven-figure agency owner, and straight-talking host of the Stay Hungry podcast. Joel's here to cut through the noise and share how to simplify your marketing, use AI properly, and finally start seeing serious results.

They dig into what actually works when it comes to ads, the AI tools that save time (without sounding like a robot), and the mindset shifts that help business owners stop overcomplicating and start scaling.

Expect bold advice, practical tips, and a kick up the bum (with love).

Hit play if you're ready to stop overthinking and start growing your wedding business — no fluff, no jargon.

• Get your Wedcon 2025 here: https://www.wedcon.co.uk

Connect with Joel:

• Joel's Insagram
• Grab Your Copy of STAY HUNGRY
• 
  

In this powerful and heartfelt episode, Katie and Roxy explore what it truly means to think and act like the CEO of your wedding business. From stepping out of people-pleasing habits to establishing unshakable boundaries, this conversation dives deep into mindset shifts, leadership practices, and daily CEO habits that will help wedding pros build a profitable, sustainable, and fulfilling business. This episode is a must-listen for any creative entrepreneur ready to stop playing small and lead their business with confidence.

• You’re not just a wedding pro – you’re a CEO: Whether you’re a solo planner or run a full team, you are the visionary and decision-maker in your business.

• Playing small feels safe but keeps you stuck: Fear of rejection, discomfort, or being “too much” holds many business owners back from growth.

• People-pleasing costs your business: Saying yes to the wrong clients or avoiding boundaries leads to burnout and resentment.

• Boundaries are protection, not punishment: Clear systems, contracts, and expectations create freedom, not friction.

• CEO time is essential: Dedicate daily time to strategic tasks like reviewing numbers, planning marketing, and evaluating systems.

• Leadership isn’t martyrdom: CEOs delegate, automate, and design scalable structures—they don’t do it all alone.

• Mindset impacts money: Limiting beliefs around pricing, perfectionism, or approval-seeking stem from past conditioning—and can be rewired.

• Fake it till you make it works (when done right): Ask yourself “What would the CEO do?” when making tough business decisions.

• Confidence is contagious: Thinking like a CEO shifts how you show up, how you sell, and how others perceive your business.

• You don’t have to do it alone: Community, coaching, and mentorship create the structure and support to help you thrive.

🔑 Key Takeaways

In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you’re tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you’re not at your desk—this episode is your roadmap.

The duo shares personal stories, practical tips, and insights from working with hundreds of wedding professionals to help you understand why email marketing isn’t just another task on your list—it’s the missing piece to consistent bookings. Plus, they reveal their favourite content marketing tool (hello, Flodesk!) that makes it all easier and more beautiful.

Whether you’re brand new to email or finally ready to take it seriously, this episode will help you start smart and feel confident.

🔧 Resources & Mentions:

• 💌 Try Flodesk FREE with our exclusive link: [Insert Flodesk Referral Link]

• 📩 Learn more about our email marketing strategy inside Wed Pro CEO:

If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don’t adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding professionals in 2025, and what to do to make sure your business still gets seen — from optimising your Google Business Profile to creating content AI actually pulls into search results. Plus, they share a free trial of ManyChat Pro, the tool they swear by to boost Instagram engagement, set up smart automations, and stop your posts from being buried the second you drop a link. Want more eyes on your business and better quality leads? This episode is your roadmap.

Try ManyChat Pro for Free!