📌 Early Bird Tickets for WedCon 2025: https://wecon.co.uk (replace with actual link)

• 📌 Full Transcript & Blog: https://www.theweddingbusinesshub.com/blogs

• 📌 Email Us: info@theweddingbusinesshub.com

  
  

• In this week’s episode of The WedPro Podcast, Katie and Roxy dive into the essential strategies for winning over Gen Z couples using authentic short-form video. Gen Z is on track to wield an astonishing $74 trillion in spending power by 2040, and if you're not meeting them where they are online—YouTube, Instagram, TikTok—you’re invisible to them.

  They chat about how to adapt your marketing to appeal to this always-online, video-loving generation, discuss the importance of authenticity (even with AI in the mix), and give you 5 practical rules for creating effective, engaging video content for your wedding business.

  This is a no-fluff, real talk episode packed with stories, practical advice, and encouragement to own your expertise—even when it feels uncomfortable.

  Whether you're brand new or scaling past 30k/year, this one’s for you!

  🎙️ Episode Summary

Secure Your Spot for WEDCON 2025!

Welcome back to the WedPro Podcast – your backstage pass to building the thriving, burnout-free wedding business you absolutely deserve.

This week, Katie and Roxy are cracking the code on one of the most overlooked (but vital!) areas of growing a sustainable wedding business: keeping your past clients raving and referring you for years to come.

Because let’s face it—so many suppliers stop at the thank-you card and move on. But referrals and retention are the real heartbeat of a booked-out business!

Katie and Roxy go beyond the obvious thank-you card to explore:

• Why post-wedding engagement matters: The psychology of surprise and delight, dopamine spikes, and emotional memories that lead to lifelong fans.

• Turning happy couples into walking testimonials: Social proof, word-of-mouth marketing, and why act two and three of the client journey are crucial.

• Mapping a post-wedding timeline: From two weeks after the wedding to a year or more later—fill those touchpoints with meaningful interactions.

• Three VIP touchpoints to try right now:

  • Personalised thank-you videos

  • Anniversary activations

  • Mini documentary-style recaps

• Pro tips for creating shareable content with your supplier partners for organic reach.

• Bonus touchpoints: Digital keepsakes, curated playlists, framed prints, email strategies, and surprise-and-delight gestures.

• The power of tracking and measuring your post-wedding strategies so you can double down on what works.

💡 In This Episode

Ever wondered what happens behind the velvet rope? Join Katie and Roxy as they reflect on their red-carpet chats with Sam Thompson, soak up Brandon’s mission to revolutionise accessibility for the visually impaired, and celebrate every purpose-driven winner.

In this episode you’ll discover:

How a crystal-clear “why” can elevate your authority and attract dream couples

Real-world stories that spark fresh ideas for your next event—think WedCon in November

Simple shifts to infuse purpose into your marketing, services, and collaborations

Whether you’re a planner, florist, photographer, venue owner, or bridal designer, press play for inspiration that could transform your approach to growth.