In this powerful and heartfelt episode, Katie and Roxy explore what it truly means to think and act like the CEO of your wedding business. From stepping out of people-pleasing habits to establishing unshakable boundaries, this conversation dives deep into mindset shifts, leadership practices, and daily CEO habits that will help wedding pros build a profitable, sustainable, and fulfilling business. This episode is a must-listen for any creative entrepreneur ready to stop playing small and lead their business with confidence.

• You’re not just a wedding pro – you’re a CEO: Whether you’re a solo planner or run a full team, you are the visionary and decision-maker in your business.

• Playing small feels safe but keeps you stuck: Fear of rejection, discomfort, or being “too much” holds many business owners back from growth.

• People-pleasing costs your business: Saying yes to the wrong clients or avoiding boundaries leads to burnout and resentment.

• Boundaries are protection, not punishment: Clear systems, contracts, and expectations create freedom, not friction.

• CEO time is essential: Dedicate daily time to strategic tasks like reviewing numbers, planning marketing, and evaluating systems.

• Leadership isn’t martyrdom: CEOs delegate, automate, and design scalable structures—they don’t do it all alone.

• Mindset impacts money: Limiting beliefs around pricing, perfectionism, or approval-seeking stem from past conditioning—and can be rewired.

• Fake it till you make it works (when done right): Ask yourself “What would the CEO do?” when making tough business decisions.

• Confidence is contagious: Thinking like a CEO shifts how you show up, how you sell, and how others perceive your business.

• You don’t have to do it alone: Community, coaching, and mentorship create the structure and support to help you thrive.

🔑 Key Takeaways