Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, they vanished or said, “No.” That ghosting gut punch can shatter your confidence, but it’s not a reflection of failure.

In this episode of The Six Figure Personal Stylist Podcast, I talk about why these ghosting scenarios happen and how you can leverage them for growth. You’ll discover why it isn't about missed sales but about unlocking the true meaning behind these "dream client" disappearances and transforming them so your business can rise to the next level.

2:03 – Why ghosting isn’t always about objections and can be proof of your marketing’s effectiveness

4:58 – The psychology of viewing sales calls as the beginning of a relationship, not just a transaction

8:12 – How to get (and use) valuable insight from every sales call with potential clients

Mentioned In Why Dream Client Ghosting Means You’re Creating Transformational Results

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There is deep humanity at the heart of transformational styling work. It can be a healing mechanism during some of the most difficult times of your life.

After the passing of their daughter and sister Amber, the mother-daughter duo Brenda and Kyla Rose realized the role that image plays in helping you make it through grief. In honor of and inspired by Amber’s memory, their company, Rose Transformations, thrives on getting women to see their personal style as their superpower.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brenda and Kyla’s heartfelt journey of building a transformational styling business rooted in personal loss and healing. They discuss the evolution of their services, highlight the importance of resiliency and embracing social media for business growth, and emphasize the power of personal style as a tool for grief and inspiration.

1:52 – Introduction to Brenda and Kyla Rose and the origin story of Rose Transformations

6:00 – How style served as a healing tool for them after losing family members

12:17 – The philosophy behind their transformational personal styling business

15:01 – Why they transitioned from image consulting to transformational styling

17:32 – How the marketing of their signature service BLOOM has changed their client conversations

19:13 – The journey of discovering their two niches and Brenda embracing social media for visibility

23:49 – Biggest transformation for Kyla in running the business

27:01 – The creation of their studio and inspiring the next generation of the family

33:42 – Future outlook for Rose Transformations and reflections on lessons learned about commitment and answering the call

Mentioned In The Healing Power of Style at Rose Transformations

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“Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck”

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Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, "cutesy" language for booking, you might be unintentionally repelling your ideal clients.

In this episode of The Six Figure Personal Stylist Podcast, I discuss why clarity drives sales in the world of premium service-based businesses and leads to fewer money or time objections on sales calls. I’ll break down how calling your sales calls what they truly are–a sales or discovery call–can transform your bookings, build unshakable trust, and attract clients who are genuinely ready for transformation.

1:40 – Why softening the name of your sales calls repels prospective clients (and isn’t really being done for the client)

5:53 – An expectation you might be accidentally setting up for your sales calls

7:38 – Clarity as emotional safety for clients and a confidence communicator for stylists

12:12 – Simple ways to set clear expectations for sales calls on your booking page and in your marketing

14:28 – Why overgiving free advice on sales calls sabotages your potential client’s experience

16:58 – How to write a description that sets expectations and boundaries for your sales call

19:06 – The deeper workaround sales you should consider for business growth and personal confidence

Mentioned In Why ‘Style Chats’ Are Repelling Your Best Clients

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