Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, "cutesy" language for booking, you might be unintentionally repelling your ideal clients.

In this episode of The Six Figure Personal Stylist Podcast, I discuss why clarity drives sales in the world of premium service-based businesses and leads to fewer money or time objections on sales calls. I’ll break down how calling your sales calls what they truly are–a sales or discovery call–can transform your bookings, build unshakable trust, and attract clients who are genuinely ready for transformation.

1:40 – Why softening the name of your sales calls repels prospective clients (and isn’t really being done for the client)

5:53 – An expectation you might be accidentally setting up for your sales calls

7:38 – Clarity as emotional safety for clients and a confidence communicator for stylists

12:12 – Simple ways to set clear expectations for sales calls on your booking page and in your marketing

14:28 – Why overgiving free advice on sales calls sabotages your potential client’s experience

16:58 – How to write a description that sets expectations and boundaries for your sales call

19:06 – The deeper workaround sales you should consider for business growth and personal confidence

Mentioned In Why ‘Style Chats’ Are Repelling Your Best Clients

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