Just signed your biggest project ever... with nothing booked behind it?

Referrals from builders and past clients are a great sign: people already trust you. But they put someone else in the driver’s seat, and eventually your network runs out.

In this episode:

• The referral ceiling every designer eventually hits
• Why review screenshots aren’t marketing (and what to post instead)
• How I built my business from strangers online, with no network

Referrals should be the cherry on top, not your whole plan.

Ready to be in the driver's seat? Apply for The Workspace, our 12-month consulting for interior designers

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Caroline Klein Website

Your competitor isn't a better designer than you. Their positioning is just doing a better job of answering the questions your ideal client is really asking: Who gets me? Who makes this easy? Who do I trust? In this episode, we break down opportunity cost, the invisible price of staying where you are, and you'll calculate exactly what unclear messaging is costing you each month. Ready to close the gap? Apply for The Workspace

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Caroline Klein Website

You're posting consistently, your work is beautiful, and you're still not getting the inquiries you want. And when someone does reach out, the first question is "What do you charge?"

This isn't an effort problem. You're selling your service when your client wants the transformation.

In this episode, I talk about why "here's my process," "here's what's included" and "5 reasons to hire an interior designer" posts don't create desire. I explain how selling a list of deliverables gets you seen as a commodity and brings in price shoppers. And I show what to do instead: position yourself as a specialist and sell the after.

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Caroline Klein Website

Tens of thousands of followers, comments like "stunning" and "obsessed," and still no projects? In this episode, Caroline explains the difference between visibility marketing and sales marketing, and why more content doesn't mean better content.

Caroline compares a designer with 150K Instagram followers and no projects to one with fewer than 1,000 TikTok followers who is fully booked. She covers the three mistakes she sees most often.

She also explains what sales marketing actually does. It helps clients own their problem, see your way of solving it as the right one, and feel certain enough to hire you.

Ready for a marketing strategy that actually books projects? In The Workspace, Caroline's 12-month mentorship for interior designers, she helps you build a data-driven strategy so you know what your audience cares about and what makes them choose you.

Apply to The Workspace here:

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Caroline Klein Website

"Can I build my design business without showing my face?" It's one of the questions Caroline hears most from interior designers. The hard truth is that clients aren't hiring your portfolio. They're hiring the person they trust with their home and their money.

In this episode, Caroline explains how marketing your business is different from becoming an influencer, what your audience needs to know in order to invest with you, and debunks designers' beliefs around marketing.

You don't need to become a content creator. You need to become a recognizable authority. Start here.

Ready to put this into practice? The Content to Clients Sprint starts this week. You'll get weekly group lessons, hot seat audits of your content, content challenges, and a group Slack, so you're learning and posting at the same time. DM Caroline "CONTENT" on Instagram to get the details and join while you can.

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Caroline Klein Website

There’s a lot of noise online about what it takes to grow a successful design business. Fancy credentials. Viral content. A perfectly curated brand. Years of experience before you’re “allowed” to charge premium prices.

This episode proves otherwise.

Today, I’m joined by Emma Feeheley, founder of Sunday & Co. Interiors, who launched her virtual interior design business in January 2026 and is already fully booked and on track for her first five-figure month.

Connect with Emma:

TikTok: @sundayandcointeriors
Instagram: @sundayandcointeriors

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Caroline Klein Website

In this episode, I’m exposing myself a little and walking you through a real SWOT analysis of my design business: the strengths, weaknesses, opportunities, and threats I’m seeing in my own business.

We’re talking about everything from AI and the changing landscape of social media…to the strengths that have helped me build a multiple six-figure business and the blind spots I know I still need to work on.

This episode is part business strategy, part honest reflection, and part reminder that even experienced entrepreneurs need to regularly step back and evaluate what’s working, what’s not, and where they’re headed next.

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Caroline Klein Website

You can be busy all day and still not move your business forward.

In this episode, I’m breaking down the difference between productive activities (the ones that feel good, look impressive, and keep you in motion)… and needle-moving activities (the ones that actually drive clients, revenue, and real growth).

Because answering emails, tweaking your website, and reorganizing your project files might feel productive—but they’re often just keeping you safe.

If you’ve ever ended a workday feeling exhausted but wondering what you actually accomplished, this episode will shift how you think about your time.

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Caroline Klein Website