Vanity Metrics vs. Booked Projects: What Your Marketing Should Actually Be Optimizing For
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Vanity Metrics vs. Booked Projects: What Your Marketing Should Actually Be Optimizing For
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Tens of thousands of followers, comments like "stunning" and "obsessed," and still no projects? In this episode, Caroline explains the difference between visibility marketing and sales marketing, and why more content doesn't mean better content.
Caroline compares a designer with 150K Instagram followers and no projects to one with fewer than 1,000 TikTok followers who is fully booked. She covers the three mistakes she sees most often.
She also explains what sales marketing actually does. It helps clients own their problem, see your way of solving it as the right one, and feel certain enough to hire you.
Ready for a marketing strategy that actually books projects? In The Workspace, Caroline's 12-month mentorship for interior designers, she helps you build a data-driven strategy so you know what your audience cares about and what makes them choose you.
Apply to The Workspace here:
Apply for The Workspace
DM Caroline on Instagram
Caroline Klein Website