『The Second Draft』のカバーアート

The Second Draft

The Second Draft

著者： Caroline Klein
無料で聴く

概要

At The Second Draft, we believe the best work isn’t created in the first pass. It’s refined in the revision. This is your behind-the-scenes look at new chapters, fresh designs, bold pivots, and the breakthroughs that shape meaningful work. The edits. The recalibrations. The uncomfortable growth seasons no one posts about.

You’ll hear raw conversations on what it takes to grow an interior design business, creativity, identity, leadership, and building something that actually reflects who you’re becoming. Think of this as your front-row seat to the rewrite: where ambition meets alignment, and good ideas turn into powerful ones.


Because the first draft builds it.
The second draft defines it.


Want more? Follow along @itscarolineklein and build your second draft.





© 2026 The Second Draft マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • You Can’t Scale What You Can’t Control: Why Referrals Aren’t a Marketing Strategy

    You Can’t Scale What You Can’t Control: Why Referrals Aren’t a Marketing Strategy
    2026/11/04

    Just signed your biggest project ever... with nothing booked behind it?

    Referrals from builders and past clients are a great sign: people already trust you. But they put someone else in the driver’s seat, and eventually your network runs out.

    In this episode:

    • The referral ceiling every designer eventually hits
    • Why review screenshots aren’t marketing (and what to post instead)
    • How I built my business from strangers online, with no network

    Referrals should be the cherry on top, not your whole plan.

    Ready to be in the driver's seat? Apply for The Workspace, our 12-month consulting for interior designers

    Apply for The Workspace

    DM Caroline on Instagram

    Caroline Klein Website
    続きを読む 一部表示
    21 分
  • Your Competitor Isn't a Better Designer Than You. They're Just Better at Explaining Why They Should Be Chosen

    Your Competitor Isn't a Better Designer Than You. They're Just Better at Explaining Why They Should Be Chosen
    2026/10/28

    Your competitor isn't a better designer than you. Their positioning is just doing a better job of answering the questions your ideal client is really asking: Who gets me? Who makes this easy? Who do I trust? In this episode, we break down opportunity cost, the invisible price of staying where you are, and you'll calculate exactly what unclear messaging is costing you each month. Ready to close the gap? Apply for The Workspace

    Apply for The Workspace

    DM Caroline on Instagram

    Caroline Klein Website
    続きを読む 一部表示
    38 分
  • You're Selling the Wrong Thing: Why Your Marketing Isn't Converting

    You're Selling the Wrong Thing: Why Your Marketing Isn't Converting
    2026/10/21

    You're posting consistently, your work is beautiful, and you're still not getting the inquiries you want. And when someone does reach out, the first question is "What do you charge?"

    This isn't an effort problem. You're selling your service when your client wants the transformation.

    In this episode, I talk about why "here's my process," "here's what's included" and "5 reasons to hire an interior designer" posts don't create desire. I explain how selling a list of deliverables gets you seen as a commodity and brings in price shoppers. And I show what to do instead: position yourself as a specialist and sell the after.

    Apply for The Workspace

    DM Caroline on Instagram

    Caroline Klein Website
    続きを読む 一部表示
    33 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません