Your Portfolio Isn't Getting You Clients (and Hiding Behind It Is Costing You More Than You Think)
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Your Portfolio Isn't Getting You Clients (and Hiding Behind It Is Costing You More Than You Think)
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"Can I build my design business without showing my face?" It's one of the questions Caroline hears most from interior designers. The hard truth is that clients aren't hiring your portfolio. They're hiring the person they trust with their home and their money.
In this episode, Caroline explains how marketing your business is different from becoming an influencer, what your audience needs to know in order to invest with you, and debunks designers' beliefs around marketing.
You don't need to become a content creator. You need to become a recognizable authority. Start here.
Ready to put this into practice? The Content to Clients Sprint starts this week. You'll get weekly group lessons, hot seat audits of your content, content challenges, and a group Slack, so you're learning and posting at the same time. DM Caroline "CONTENT" on Instagram to get the details and join while you can.
Apply for The Workspace
DM Caroline on Instagram
Caroline Klein Website