Welcome to The REAL in Real Estate Podcast, your go-to show for real estate success! In this episode, host Jean is joined by Luke Acree, President of ReminderMedia, for a masterclass on relationship marketing. If you've ever wondered why satisfied clients don't always return or how to stand out in a crowded market, this conversation is for you. Luke provides the proven strategies you need to build unbreakable client loyalty and grow your business.

Luke Acree is a lead generation specialist and referral expert who has helped over 100,000 entrepreneurs by teaching them to build businesses based on relationships. Under his leadership, ReminderMedia has achieved over $300 million in sales and has been recognized on the Inc. 5000 list of America's fasting-growing companies for four consecutive years.

In this episode, you will learn:

✔️ How to Overcome the "Loyalty Gap": Discover why up to 90% of clients are satisfied, yet only 11-23% use the same agent again. Luke explains how to bridge this gap and ensure you're the one agent clients call, especially since 81% of sellers only interview one agent.

✔️ The "5 for 5" Call Strategy: Learn Luke's #1 piece of advice for any agent. This simple, powerful strategy involves spending just five minutes a day making five personal "thinking about you" calls to your database to put your marketing efforts "on steroids."

✔️ Strategies to Stand Out from the "Agent Pile": In a market with 1.5 million agents, learn how to differentiate yourself with exclusive marketing tools like personally branded magazines and automated digital campaigns that save you time and keep you top-of-mind.

✔️ Using Data to Predict Your Next Lead: Uncover the "likely to move" algorithm that uses "D-list" life events (divorce, diapers, downsizing, etc.) to predict who is likely to sell their home in the next 12-24 months, giving you a massive advantage in targeted outreach.

How to Reach Luke Acree:

• Website: remindermedia.com
• Phone: 866-458-4226 (for special offers)
• Social Media: Find him on Instagram, Facebook, and TikTok with the handle @lukeacree
• Podcast: Listen to his Top 30 marketing podcast at staypaidpodcast.com

Listen to the full episode now:

• https://the-real-in-real-estate.captivate.fm/listen

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Episode Summary:

Welcome to The REAL in Real Estate Podcast, your essential guide to navigating the dynamic world of real estate! In this insightful episode, we're joined by Roland Atlinger from the Harris County Appraisal District (HCAD), who shares expert advice and insider tips to empower every homeowner, buyer, and seller. The goal is simple: to get the facts out to the public about how property appraisals and taxes really work.

Roland Atlinger, with an incredible 40 years in real estate and 36 years at HCAD, provides a masterclass on the largest appraisal district in Texas. Learn the inner workings of the organization that appraises nearly 1.9 million properties annually.

In this episode, you will learn:

✔️ The Protest Process Demystified: Discover why the May 15th deadline is critical, what you are actually protesting (hint: it's not your taxes), and how you can easily file a protest online from home using tools like "I-settle."

✔️ Unlocking Homestead Exemption Savings: Learn how the homestead exemption can slash a tax bill from $12,000 down to $5,500. We cover the new law that lets you file any day of the year and how the school tax exemption has increased to $100,000, saving you more money than ever.

✔️ How Your Property Value is Actually Determined: Bust the myth of the automatic 10% increase. Roland explains how the 10% homestead cap works and why over 40% of properties in Harris County saw a decrease in value in 2024.

✔️ Critical Exemptions You Can't Afford to Miss: Get the details on other vital exemptions, including those for homeowners over 65, disabled veterans, and the essential Temporary Disaster Exemption for properties damaged in natural disasters.

Tune in to gain a deeper understanding of property appraisals, exemptions, and the protest process directly from an HCAD expert!

For more information and forms:

• Visit the Harris County Appraisal District at hcad.org

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Episode Summary:

Welcome back to The Real in Real Estate Podcast! In this episode, we dive deep into an incredible new homeownership opportunity with guest Brian Severin of Trio Mortgage. Brian is an expert loan officer here to break down a brand-new loan program designed to make buying a home more accessible than ever.

Brian Severin dispels the myth that you need a large down payment and shares essential guidelines, including:

✔️ How to qualify for a home loan with a minimal down payment, covered in part by a special grant.

✔️ The program’s flexible credit requirements and how it is available to more than just first-time homebuyers.

✔️ A key financial benefit this loan has over other types, which can help reduce your monthly payment over time.

✔️ The potential for an exceptionally fast and smooth closing process, getting you into your new home sooner.

This episode is full of crucial knowledge for anyone looking to purchase a home with minimal money down. If you're in the market to buy, this is a must-listen!

To connect with Brian Severin:

• Website: trio-mortgage.com/brian-severin
• Email: brian@trio-mortgage.com
• Phone: 713-962-5357

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Mentioned in this episode:

Website

Broderickdean.com

Episode Summary:

Join Jean on "The Real in Real Estate" as she welcomes Jennifer Williams, founder of Saint Louis Closet Co. and a leader in custom home organization for over 34 years. In this insightful episode, Jennifer shares her expert expertise on how smart storage and organizational systems can transform your entire home, reduce daily stress, and add significant value to your property.

Jennifer Williams shares essential insights on the power of organization, including:

✔️ The dual benefits of decluttering, which not only helps sell your home faster but also reduces the stress and anxiety caused by visual clutter in your daily life.

✔️ The comprehensive process of going custom, from a free in-home estimate with a designer to seeing a 3D rendering of your space and having it manufactured and installed in as little as one day.

✔️ The surprising range of custom solutions that go far beyond closets to include pantries, home offices, garages, and versatile Murphy beds that can transform a multi-use room.

✔️ Actionable tips to start your own journey, such as tackling one small, high-traffic area first to get the maximum benefit and how investing in simple matching hangers can make a huge difference.

This episode will show you why organization is truly the heart of every home. If you’re ready to declutter and design a more functional space, don’t miss this! To connect with Jennifer Williams:

• Website: stlouisclosetco.com
• LinkedIn: linkedin.com/company/saint-louis-closet-co/
• Facebook: facebook.com/stlouisclosetco
• Instagram: @stlouisclosetco

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Mentioned in this episode:

Website

Broderickdean.com

Episode Summary:

Welcome back to The Real in Real Estate Podcast! In this special episode, host Jean takes center stage to introduce her two essential books for real estate professionals. She shares the story behind "Top Producers Steps to Success in Real Estate," which features insights from over 20 top producers, and unveils her brand new "Steps to Success in Real Estate Workbook," designed to help you actively apply those winning strategies and plan your year.

Jean shares some of the crucial strategies from her books, including:

✔️ Prioritizing Your Clients: Learn why always acting in the best interest of your clients with loyalty and full disclosure is the paramount principle for a successful career.

✔️ Being Proactive and Visible: Understand the importance of getting out of the office each day with a to-do list that includes social interactions and prospecting to ensure you are consistently active and seen.

✔️ Embracing Continuous Education: Hear why constantly taking classes and working towards designations is crucial for knowing the latest facts, rules, and laws, leading to better performance than trial and error.

✔️ Setting Clear and Actionable Goals: Discover the practice of defining seven specific goals for the upcoming year and diligently working towards them, carrying over any unfinished goals to maintain momentum.

This episode gives you a look into the foundational principles that build top-producing real estate careers. To get your copies and start building your own success plan:

• Books: "Top Producers Steps to Success in Real Estate" and the "Steps to Success in Real Estate Workbook"

Available at: Amazon

https://a.co/d/g5coBNf

https://www.amazon.com/dp/B0DHWJ3QGS?ref_=cm_sw_r_ffobk_cp_ud_dp_QFY1JH12SRPXV88MADEG_2&bestFormat=true

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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Episode Summary:

Welcome back to The Real in Real Estate Podcast! In this episode, we dive deep into the critical topic of community property versus separate property in Texas with guest Carey Worrell of Simple Law Texas. Carey is an expert in this area and is passionate about helping agents, buyers, and sellers understand these often-misunderstood legal concepts, especially when dealing with divorce, inheritance, or estate planning.

Carey Worrell dispels common myths and shares essential guidelines, including:

✔️ The fundamental definitions of community and separate property in Texas, and how the timing and method of acquiring property are the key determining factors.

✔️ How property is distributed under Texas law when someone dies without a will (intestate), and how it affects spouses and children, particularly those from previous relationships.

✔️ The unintended consequences of adding a spouse's name to a deed for property that was acquired before marriage and how this simple action can have major legal and financial ramifications.

✔️ Why it is essential to consult legal experts like attorneys or title companies for complex property questions to avoid costly mistakes, delays, and other legal pitfalls.

This episode is full of crucial knowledge that can impact real estate transactions and protect your clients (or yourself). If you work with property in Texas, this is a must-listen!

To connect with Carey Worrell:

• Website: www.simplelawtx.com
• Instagram: @SimpleLawTX (for helpful content and free webinar announcements)

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

Subscribe and Leave Us A Review:

Never miss an episode! Subscribe to our podcast on popular platforms like Apple Podcasts, Stitcher, Spotify, Amazon, or your preferred podcast app for automatic updates.

Your ratings and reviews mean the world to us! They not only show appreciation but also boost our podcast's visibility on platforms like Apple Podcasts. Help us reach more fantastic listeners like yourself by taking a moment to share your thoughts. Leave a review on Apple Podcasts—it makes a huge difference!

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Episode Summary:

Welcome to the Real in Real Estate Podcast! In this episode, host Jean interviews Katie Lance, a renowned social media and AI guru and the author of "Get Social Smart." Katie shares her secret sauce for empowering real estate professionals to get incredible results using social media and AI without sacrificing loads of time. The conversation focuses on making tools like ChatGPT, Canva AI, and Descript accessible, practical, and a significant time-saver for any agent.

Katie Lance shares essential insights on smart social media and AI, including:

✔️ How to easily get started with AI, using free tools like ChatGPT for brainstorming and idea generation without feeling overwhelmed.

✔️ Practical ways to create real estate content, such as writing property descriptions, social media captions, and video scripts by simply asking AI or even uploading photos for it to analyze.

✔️ How to boost your social media presence using Canva’s AI features and its "bulk create" function to quickly generate and schedule multiple pieces of content like quotes, tips, or testimonials.

✔️ The importance of a strategic content plan, with tips on time blocking, using monthly themes to attract your ideal client, and embracing the "done is better than perfect" philosophy.

✔️ How to save time on video editing with AI tools like Descript, which can transcribe video, remove pauses and filler words, and even help fix your eye contact for a more professional look.

This episode is packed with practical strategies to help you create better content in less time. If you're ready to make AI your content co-pilot, don't miss this! To connect with Katie Lance:

• Website: katielance.com
• Offerings: Visit her site for her 2025 Chat GPT & Canva AI Master Class, a shop with other classes, free resources, tools, and ideas.
• Socials: @katielance

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

Subscribe and Leave Us A Review:

Never miss an episode! Subscribe to our podcast on popular platforms like Apple Podcasts, Stitcher, Spotify, Amazon, or your preferred podcast app for automatic updates.

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Episode Summary:

Welcome back to The Real in Real Estate Podcast! In this insightful episode, we talk to the amazing Marki Lemons Ryhal, a true real estate, marketing, and artificial intelligence powerhouse. As a Certified Speaking Professional (CSP), 6X International Best-Selling Author, and host of two influential podcasts, Marki is a globally recognized voice in the industry. She has been selected to present at the REALTOR® Conference & Expo an extraordinary twelve times and is a 2025 Chicago Association of Realtors Hall of Fame inductee. Marki dives deep into the world of Artificial Intelligence (AI) and its transformative impact on the real estate industry.

Marki shares essential insights on how agents can master AI, including:

✔️ Why you're already using AI and how to become intentional with it to dramatically increase productivity, leads, and income, even if you're not tech-savvy.

✔️ How to avoid AI overwhelm by choosing one platform (like ChatGPT) to master and using its features to create "projects" that act as assistants for your business.

✔️ Practical applications for real estate, from automating the creation of social media content and videos (using tools like HeyGen) to streamlining client follow-up and handling difficult conversations.

✔️ Where to start your AI learning journey, with specific recommendations for free resources like YouTube and LinkedIn, and the power of AI tools you may already use, like Canva.

✔️ Real-world success stories that show how leveraging AI has directly led to significant growth in contacts, income, and even family and community fundraising efforts.

This episode is packed with facts, strategies, and inspiration to help you make big moves with AI, turning it into a tool for not just business, but for life and family success. If you're ready to embrace the future of real estate, don't miss this episode!

To connect with Marki Lemons Ryhal:

• Phone: 773-454-0274
• Email: Info@MarkiLemons.com
• Website: markilemons.com
• Socials: Facebook and Instagram- @markilemons

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

Subscribe and Leave Us A Review:

Never miss an episode! Subscribe to our podcast on popular platforms like Apple Podcasts, Stitcher, Spotify, Amazon, or your preferred podcast app for automatic updates.

Your ratings and reviews mean the world to us! They not only show appreciation but also boost our podcast's visibility on platforms like Apple Podcasts. Help us reach more fantastic listeners like yourself by taking a moment to share your thoughts. Leave a review on Apple Podcasts—it makes a huge difference!

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Mentioned in this episode:

Website

Broderickdean.com