Beyond Kibble: The Real Pet Food Story

In this episode of The Pulse Shift, we bring you exclusive insights from the latest Smytten PulseAI consumer research report on India’s pet food market. Join Smytten PulseAI marketing expert along with Smytten co-founder Swagat Sarangi as they explore the key trends transforming the pet care industry.

Discover how functional nutrition is driving consumer choices, why eco-friendly packaging is now a must-have for pet food brands, and the rising focus on gut health among pet owners. With 75% of pet owners seeking better nutritional solutions for their pets, and 60% demanding sustainable packaging, brands need to evolve quickly to meet these expectations.

In this episode, we’ll discuss the data behind these trends and provide actionable strategies for brands to stay competitive in this rapidly growing market. Tune in to gain data-driven insights that will inform your next big move in pet care marketing!

In this episode of The Pulse Shift, Swagat Sarangi, co-founder of Smytten, sits down with our Smytten PulseAI marketing expert to explore the fast-evolving world of clean beauty.

They dive deep into what clean beauty really means to Indian consumers beyond the buzzwords. From blending Ayurvedic traditions with cutting-edge actives to demanding ingredient transparency, they discuss how brands must adapt to meet new consumer expectations.

If you’re in the beauty industry, this episode will give you key insights into how consumer trust and authenticity are now the new currency in clean beauty. Tune in to hear what’s shaping the future of clean beauty in India.

In this episode of The Pulse Shift, Swagat Sarangi, Co-Founder of Smytten, teams up with our Smytten PulseAI marketing expert to dive into the latest insights on India’s dishwashing habits.

From the surprisingly emotional frustrations behind daily dishwashing routines to the rising demand for eco-friendly solutions, we decode what’s bubbling beneath the Indian kitchen sink.

Learn how Indian consumer behaviour is reshaping the dish care category and what it means for brands looking to stay ahead in an evolving market. Whether you're a marketer, product strategist, or insights professional, this episode is packed with data-driven takeaways to help shape your next big move.

• Explore the emotional and functional drivers shaping dishwashing decisions.

• Understand how India’s evolving kitchen habits are impacting brands.

• Gain valuable insights on what consumers truly want from dish care products.

In this episode of The Pulse Shift, we dive deep into the latest consumer insights in the toothpaste and whitening markets. Swagat Sarangi, co-founder of Smytten, is joined by the marketing expert at Smytten PulseAI to dissect and decode the key trends shaping India’s oral care industry.

We’ll explore why natural toothpaste is gaining traction, how whitening is becoming the new luxury, and why dentists are the most trusted influencers in consumer purchasing decisions.

Powered by Smytten PulseAI, these insights provide a fresh perspective on consumer behavior and offer actionable strategies for brands to stay ahead of the curve.

Whether you're in FMCG, personal care, or wellness, this episode gives you the data-driven tools to optimize your marketing approach and connect with today’s evolving consumer.

Tune in and get ready to transform your strategy based on the latest market intelligence.

Protein powder’s no longer just a gym essential, it’s a lifestyle choice. And India’s shaking things up.

In this episode of The Pulse Shift, we uncover what’s really driving the country's evolving relationship with protein powders.

From rising distrust in product claims to the flavours and formats winning hearts (and carts), this conversation unpacks it all.

Swagat Sarangi, Co-founder of Smytten, teams up with our marketing expert from Smytten PulseAI to decode the unexpected insights from our latest consumer study and what they mean for the future of the category.

Expect sharp takeaways, behavioral shifts, and brand strategies that matter.

Because in today’s market, the scoop is more than just powder.

In this episode of The Pulse Shift, we dive into the summer shifts that are transforming consumer behavior—from sunscreen misuse and changing haircare routines to the surprising resurgence of traditional summer drinks. Join Swagat Sarangi, Co-Founder of Smytten Pulse, and our marketing expert as they unpack insights from 25M+ real consumer behaviors. Discover how brands can better educate, innovate, and build deeper connections with their audiences during the hottest season of the year. Tune in for fresh, actionable insights that will help your brand stay ahead of the curve and win loyal customers this summer.

The ‘For Women’ Shopping Myth
What Brands Assume vs. What Women Expect

In this episode, we’re breaking down one of the biggest marketing misconceptions – are women really buying what brands think they do? Smytten Pulse surveyed women consumers to uncover what actually drives their purchase decisions, and the results might surprise you.

From the fading influence of the “For Women” label to the declining power of pink packaging and anti-aging claims, we reveal what women really prioritize when shopping.
Tune in to episode 1 of PulseShift to discover how brands can align with today’s informed, experience-driven consumers and leverage insights to make data-backed, consumer-first decisions.

What does it take to go from gut feel to real-time, actionable insights in under 10 minutes?In this episode of The Pulse Shift, Manish Makhijani (Ex-Global CMI Head, Unilever) joins Siddhartha Nangia (Co-Founder, Smytten) to unpack how consumer research has evolved—from clipboards and boardrooms to instant, AI-driven insights. They dive deep into the shift from traditional research to agile intelligence powered by PulseSurveysAI.What you’ll learn:

• Why fast-growing D2C brands can’t afford slow research
• The cost of relying on gut instincts in a data-rich world
• How AI is removing complexity from market research
• Live demo: Idea to Insights in 10 minutes
• What makes insights truly actionable

Whether you’re a start-up founder, marketing leader, or insights pro, this is a masterclass in next-gen decision-making based on true insights.The power of research is in your hands now: Pulsesurveys.aiStart turning your questions into clarity, in minutes. #ThePulseShift #PulseSurveysAI #ConsumerInsights #MarketResearch #D2CMarketing #AgileResearch #AIResearch #consumerresearch #B2BMarketing #Smytten #marketing #business #founder