Plates, Preferences & Power Clean : Insights into India’s Dishwashing Habits, Product Choices & Purchase Drivers
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Plates, Preferences & Power Clean : Insights into India’s Dishwashing Habits, Product Choices & Purchase Drivers
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In this episode of The Pulse Shift, Swagat Sarangi, Co-Founder of Smytten, teams up with our Smytten PulseAI marketing expert to dive into the latest insights on India’s dishwashing habits.
From the surprisingly emotional frustrations behind daily dishwashing routines to the rising demand for eco-friendly solutions, we decode what’s bubbling beneath the Indian kitchen sink.
Learn how Indian consumer behaviour is reshaping the dish care category and what it means for brands looking to stay ahead in an evolving market. Whether you're a marketer, product strategist, or insights professional, this episode is packed with data-driven takeaways to help shape your next big move.
Explore the emotional and functional drivers shaping dishwashing decisions.
Understand how India’s evolving kitchen habits are impacting brands.
Gain valuable insights on what consumers truly want from dish care products.