Beyond Kibble: The Real Pet Food Story

In this episode of The Pulse Shift, we bring you exclusive insights from the latest Smytten PulseAI consumer research report on India’s pet food market. Join Smytten PulseAI marketing expert along with Smytten co-founder Swagat Sarangi as they explore the key trends transforming the pet care industry.

Discover how functional nutrition is driving consumer choices, why eco-friendly packaging is now a must-have for pet food brands, and the rising focus on gut health among pet owners. With 75% of pet owners seeking better nutritional solutions for their pets, and 60% demanding sustainable packaging, brands need to evolve quickly to meet these expectations.

In this episode, we’ll discuss the data behind these trends and provide actionable strategies for brands to stay competitive in this rapidly growing market. Tune in to gain data-driven insights that will inform your next big move in pet care marketing!

In this episode of The Pulse Shift, Swagat Sarangi, co-founder of Smytten, sits down with our Smytten PulseAI marketing expert to explore the fast-evolving world of clean beauty.

They dive deep into what clean beauty really means to Indian consumers beyond the buzzwords. From blending Ayurvedic traditions with cutting-edge actives to demanding ingredient transparency, they discuss how brands must adapt to meet new consumer expectations.

If you’re in the beauty industry, this episode will give you key insights into how consumer trust and authenticity are now the new currency in clean beauty. Tune in to hear what’s shaping the future of clean beauty in India.

In this episode of The Pulse Shift, Swagat Sarangi, Co-Founder of Smytten, teams up with our Smytten PulseAI marketing expert to dive into the latest insights on India’s dishwashing habits.

From the surprisingly emotional frustrations behind daily dishwashing routines to the rising demand for eco-friendly solutions, we decode what’s bubbling beneath the Indian kitchen sink.

Learn how Indian consumer behaviour is reshaping the dish care category and what it means for brands looking to stay ahead in an evolving market. Whether you're a marketer, product strategist, or insights professional, this episode is packed with data-driven takeaways to help shape your next big move.

• Explore the emotional and functional drivers shaping dishwashing decisions.

• Understand how India’s evolving kitchen habits are impacting brands.

• Gain valuable insights on what consumers truly want from dish care products.