『The P.T. Entrepreneur Podcast』のカバーアート

The P.T. Entrepreneur Podcast

The P.T. Entrepreneur Podcast

著者： Dr. Danny Matta PT DPT OCS CSCS & Entrepreneur
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 The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.Copyright 2023 The P.T. Entrepreneur Podcast マネジメント マネジメント・リーダーシップ 経済学
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  • Ep857 | How To 6x Ads ROI For A Cash-Based Clinic

    Ep857 | How To 6x Ads ROI For A Cash-Based Clinic
    2025/10/09
    6x Your Ad ROI: The Power of Google Reviews for Cash Practices

    In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing.

    Quick Ask

    Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He’ll reshare it!

    Episode Summary
    • Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero.
    • Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling.
    • Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions.
    • AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings.
    • ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable.
    How to 6x Your Return on Ad Spend
    • Ask in person: Don’t automate gratitude. When a patient shares a big win, that’s your moment to ask for a review.
    • Make it easy: Text them the direct Google review link right then. If they use Gmail, they’re likely already logged in—instant review.
    • Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note.
    • Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews.
    • Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone.
    Mindset & Systems
    • Fundamentals matter: Gathering reviews may not feel flashy, but it’s like dribbling with your non-dominant hand—it changes your game.
    • Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof.
    • Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale.
    Notable Quotes “The difference between a 2x and a 12x ROI isn’t your ad—it’s your reviews.” “Social proof is your digital word of mouth. It’s what people trust before they ever meet you.” “This is like dribbling with your non-dominant hand. It’s not sexy—but it wins games.” Pro Tips You Can Use This Month
    • Audit your listings: Count your Google reviews and compare them to competitors in your area.
    • Create a script: Role-play how your staff asks patients for reviews at the right time.
    • Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds.
    • Celebrate wins: Share positive reviews in team meetings to reinforce the habit.
    • Measure ROI: Track ad results before and after review pushes. The data will speak for itself.
    Action Items
    • Text your Google review link to 5 happy patients today.
    • Train your team to ask at every discharge or major breakthrough moment.
    • Follow up once per week with anyone who hasn’t yet left a review.
    • Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility.
    Programs Mentioned
    • PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan.
    Resources & Links
    • PT Biz Website
    • Free 5-Day PT Biz Challenge

    About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.
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    13 分
  • Ep856 | What We Learned From 200 Cash-Based PTs With Yves Gege

    Ep856 | What We Learned From 200 Cash-Based PTs With Yves Gege
    2025/10/07
    Cash PT Trends 2025: What We Learned in Dallas + The New Industry Report In this episode, Doc Danny Matta and Yves Gege unpack takeaways from their Dallas live event and preview PT Biz’s new Cash PT Industry Report. They cover what’s working now across pure cash, hybrid, and out-of-network models; why continuity and small-group training are surging; and how the talent market is shifting as more solo owners choose to join established cash clinics. Quick Ask Help us move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he’ll reshare it. Episode Summary From beginners to builders: PT Biz events now draw ~200 owners focused on scaling, not just getting started.No single “right” model: Cash-only, hybrid, out-of-network, Medicare-focused, and gym-like setups can all work—business principles drive success.Continuity is up: Many clinics now get 20–40%+ of monthly visits from recurring performance/wellness work—stabilizing revenue.Small-group training wins: Huge LTV and stick rate; still underused (only ~¼ of clinics are doing it).Talent trend: More solo owners are approaching larger cash clinics for roles with culture, mentorship, and intrapreneurship tracks.Reality check on pay: Compensation must tie to the revenue a provider can generate; entitlement ≠ value creation.Macro shift: Rising deductibles & wellness demand push all clinics to add self-pay services—cash PT is no longer fringe. Live Event Takeaways Owner mindset: Conversations have matured—hiring, leadership, profitability, systems, and scaling to $100k–$200k/month per site.Market fit varies: Geography, payer mix, and demographics dictate whether to stay pure cash, add OON, or blend Medicare.Community compounding: Member-to-member playbooks (what worked, what didn’t) are often the most valuable part of events. The Industry Report: What to Watch Continuity growth: Bigger clinics show higher % of recurring visits, needing fewer new evals to fill schedules.Underutilized small groups: High demand among “post-injury but not gym-ready” clients; strong margins and retention.Diversified offers: Performance, strength, and longevity programs de-risk revenue and increase lifetime value. Small-Group Training: Why It Works Checks the boxes: Strength, mobility, accountability, and community—with clinicians nearby if issues arise.Cost-effective for clients: Often similar to PT weekly or personal training—but with better adherence and social glue.Team friendly: Therapists enjoy variety and fewer notes; can be delivered by PTs or trained coaches under clinical oversight. Career Pathways & The “Unemployable” Test Two good options: Go all-in on ownership or join a high-performing cash clinic as an intrapreneur (clinic director, partner track).Value first, then ask: Promotions/partnerships follow demonstrated impact, not tenure. Reputation compounds. Pro Tips You Can Use This Month Launch continuity now: Create 1–2 simple monthly options (e.g., strength + mobility; return-to-sport).Pilot a small group: 4–8 clients, 2x/week, 8 weeks. Price for value, track retention, collect testimonials.Map your model: List your market realities (Medicare, Tricare, local payer rates, boomer density) before choosing cash/hybrid.Hire from the doers: Prioritize applicants who’ve tried solo—“batteries included,” better respect for business realities.Benchmark & iterate: Compare your prices, packages, and continuity % to the industry report; fix one lever each month. Notable Quotes “There isn’t one right model—principles win. Leads in, lifetime value up, recruit well, lead well.” “Continuity compacts the snowball. When 30–40% of your visits are recurring, everything gets easier.” “If you want stability without owning every problem, be an intrapreneur—create value, then opportunities chase you.” Action Items Download the Cash PT Industry Report and benchmark your prices, packages, and continuity %.Sketch a small-group pilot (who it’s for, schedule, price, progression) and pre-sell 6–8 spots.Define two continuity offers with clear outcomes and a simple monthly cadence.Write a one-page model map for your area (payers, demographics, demand) and choose cash-only vs hybrid accordingly. Programs Mentioned Clinical Rainmaker: Systems to get you full-time in your clinic.Mastermind: Scale space, team, and operations.PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Expenses, visit targets, pricing, 3 paths to go full-time, and a one-page plan. Resources & Links PT Biz WebsiteFree 5-Day PT Biz ChallengeCash PT Industry Report: Download on the PT Biz site. About the Hosts: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz. Yves Gege—cash-practice owner and PT Biz co-founder focused on systems, leadership, and ...
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    54 分
  • Ep855 | The Secret To Getting More Patients From Workshops

    Ep855 | The Secret To Getting More Patients From Workshops
    2025/10/02
    How Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinics, the “feelings before logic” rule, and a practical script stack (frustration → “imagine if” → personal story → action) that turns talks into patients. Quick Ask Help PT Biz move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he’ll reshare it. Episode Summary Direct-response > referrals: Cash clinics grow fastest by going straight to the people (gyms, clubs, teams, parent groups), not by waiting on physician referrals.Workshops convert: Live education (in-person or virtual) is a predictable way to create trust and book consults.Feelings before facts: Lead with frustration, fear, and hope—the human stuff—then layer in the plan.Positive vision beats fear: “Imagine if…” scenarios help audiences see the future they want and move toward it.Stories sell: Personal experience (e.g., your own injury journey) creates instant credibility and connection.Let them say it: When attendees voice their own stakes and frustrations, commitment skyrockets. The Emotional Connection Framework Appeal to feelings before logic. Name the frustration in their language (“Isn’t it frustrating when…?”) to open the door to change.Use “Imagine if…” Paint a clear, positive future state (pain-free golf trips, finishing workouts, keeping up with kids).Share something personal. Brief, relevant story that mirrors their journey (e.g., your own ACL rehab or chronic pain lesson).Make them feel the problem. Skip the RCT lecture; speak to missed experiences and what they’re giving up.Elicit their why. Ask direct questions so they articulate what’s at stake—then show the next step. Field Notes & Examples Workshops that work: Gyms, run clubs, golf leagues, youth sports parents, corporate wellness lunches, and private FB groups.The “gruff granddad” story: A patient’s Disney scooter and coaster seatbelt moment became the emotional turning point—once he said it, change followed.Military → MobilityWOD/CrossFit reps: Coaching, audits, and “mystery shopper” feedback sharpened delivery—reps matter. Pro Tips You Can Use Today Book two talks this month. One in person, one virtual. Keep each to 25–30 minutes + Q&A.Script the open. 90 seconds: frustration opener → “imagine if” vision → your 20-second origin story.Give a simple plan. 3 steps max. Clear, doable, no jargon.Single CTA. “Grab a free 15-minute consult today”—QR code + signup sheet + link.Debrief after. What hook landed? What question came up most? Tighten the next talk. Notable Quotes “If you want action, connect emotionally first. Feelings open the door; logic walks them through it.” “I’d rather pull people toward the future they want than push them with fear. ‘Imagine if…’ changes the room.” “When they say what hurts and what they want back, commitment follows.” Action Items Create a 1-page workshop outline: opener, 3 teaching points, 1 CTA.Make a list of 10 local/digital groups and pitch your talk this week.Design a QR code to your consult page and practice the closing script.Track: attendees → consults → plans of care. Iterate monthly. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic.Mastermind: Scale beyond yourself into space, team, and systems.PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz WebsiteFree 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
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    20 分
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