In this episode, Doc Danny—founder of Physical Therapy Biz—shares the two non-negotiable traits you need to succeed in business and in life. They’re not fancy strategies or marketing hacks. They’re human qualities that, when developed together, create a powerful foundation for long-term success.

This isn’t fluff. It’s about building a practice—and a life—you can be proud of.

🔑 Key Takeaways:

✔️ Kindness Isn’t Optional – You’re probably already a kind person. That’s why you got into PT. But kindness in business makes you magnetic. Keep it.

✔️ Resilience Is the Edge – Half of businesses fail in 5 years. Kindness alone won’t save you. You need grit, courage, and the ability to get up after getting knocked down.

✔️ You Can Be Both – You don’t have to choose between being tough and being good. You can be kind and resilient. That’s what great leaders are.

✔️ Failure Is Part of the Game – Rejection, risk, tough conversations—entrepreneurship is full of fear. Success comes from doing it anyway.

✔️ This Is Personal Growth – Business is the best personal development tool on the planet. If you want to grow, it will force you to.

🧠 Pro Tip:

“Be kind. Be resilient. That’s the combo that wins—at business, and at life.”

🔥 Want to Develop the Skills That Actually Matter?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com
✅ Book a free advisor call—get clarity on your next move
✅ Want a tool to help you grow faster? Try Clare AI → MeetClaire.ai

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—explains why undercharging is quietly wrecking your cash-based clinic. Whether you’re at $100 or $300 per session, this episode dives into how pricing isn’t just about fairness—it’s about survival, growth, and scale.

Most clinicians undervalue themselves. That mindset trickles into every part of the business—your perceived value, your margins, your ability to hire, and your exit plan. This episode gives you the blueprint to fix it.

🔑 Key Takeaways:

✔️ Price = Perceived Value – Your patients judge you the same way you judge a $100 lawyer vs. a $500 one. Higher price signals higher skill. Period.

✔️ Undercharging Kills Profit – You can’t build margin at $100/session. Even if you’re excellent, you’ll be viewed as average—and struggle to grow.

✔️ Revenue Per Hour is the Lever – You need to hit $200/hour to scale sustainably. That unlocks better salaries, facilities, benefits, and marketing.

✔️ Small Team > Big Payroll – Three high-performing PTs paid well will outperform six underpriced ones—less chaos, better culture, more profit.

✔️ No Margin = No Scale – Want to sell your clinic or step back? You need mid-level leaders. That means profit. And that means pricing up.

✔️ You Control This – Unlike insurance-based clinics, you decide what you charge. Most people undervalue themselves. Don’t be one of them.

🧠 Pro Tip:

"If you’re world-class, charge like it. You’re not just helping people feel better—you’re giving them their life back."

🔥 Want to Price with Confidence and Scale the Right Way?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com
✅ Book a free advisor call—get personalized pricing help
✅ Grab our book for proven tactics from 1,000+ clinics
✅ Looking to sell your value better? Try Clare AI → MeetClaire.ai

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—breaks down how underpricing is silently killing your clinic’s growth. Whether you're charging $100 or $300 per visit, this episode will change the way you think about pricing. It’s not just about what’s fair—it’s about what actually works for your business and your patients.

This isn’t theory. It’s a blueprint for building a sustainable, profitable, and eventually scalable practice by charging what you’re truly worth.

🔑 Key Takeaways:

✔️ Perceived Value Drives Decisions – Patients assume higher price = higher quality. That $500/hr lawyer vs. $100/hr? Same thing happens in PT. If you’re great, charge like it.

✔️ Underpricing Hurts You – Charging $100/session makes you look mediocre, even if you’re world-class. Worse, it kills your profit margin.

✔️ Revenue Per Provider = Leverage – Clinics should aim for $200+/hour. It unlocks the ability to pay more, hire better, and reduce overhead chaos.

✔️ Fewer Staff, More Profit – 3 highly paid, high-performing PTs can produce the same (or more) revenue than 6 underpriced ones—with less stress and better culture.

✔️ Low Pricing Blocks Scale – Want to step back or sell your practice one day? You’ll need margin to hire mid-level leaders. That starts with pricing.

✔️ You Control This – Unlike insurance-based clinics, you can raise prices tomorrow. Most clinicians undervalue themselves—and it shows. Change that, and the rest follows.

🧠 Pro Tip:

"You’re not just selling sessions—you’re giving people their life back. Price accordingly."

🔥 Ready to Raise Your Rates and Grow with Confidence?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com
✅ Book a free advisor call—get personalized help pricing your services
✅ Check out our book for real-world strategies from top-performing clinics

🚀 Want help selling your value? Try Clare AI free → MeetClaire.ai