In this episode, Danny shares the single most important mindset shift physical therapists must make if they want to build a scalable, impactful business. It’s a brutally honest look at what it takes to transition from clinician to entrepreneur—and why trying to be world-class at both is a losing game.

• Why “PT first” thinking limits your business potential
• The mindset difference between lifestyle clinics vs. scalable ones
• How obsession with clinical outcomes can transfer to business growth
• Why you can’t be elite at both treating and building
• What happens when you finally stop treating patients
• How to redirect your skills into sales, marketing, leadership, and finance
• When to let go—and how to avoid becoming the weakest clinician in your own clinic

• Make the identity shift from clinician to CEO if you want to grow
• Use your learning skills to master business: sales, marketing, operations
• Let go of treating if it’s limiting your growth—it doesn’t mean you’ve failed
• Build a team of badass clinicians better than you
• Start viewing your clinic as a vehicle for impact, not just income

• PT Biz Website – Learn how to build and scale your cash-based clinic
• Join the 5-Day Challenge – Get your practice out of neutral and moving forward
• Get the PT Biz Book – Stories of 240+ clinicians who made the leap
• PT Biz YouTube Channel – Subscribe for more coaching and business insight

The best clinicians don’t always build the best clinics. To grow something great, you’ll have to let go of old identities and embrace new ones. Becoming a business owner isn’t abandoning your profession—it’s expanding your potential. Make the shift, build the team, and step into the leader your clinic needs.

In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

• How AI is changing local SEO—and what it means for your clinic
• The death of traditional SEO and why traffic alone doesn't cut it
• Why your Google Business Profile is now your most important asset
• How to rank top 3 in Google Maps within 30 days
• The 3 most important factors for local SEO in 2025
• Why most clinics are invisible in Google’s AI summaries
• How to get more patients without increasing ad spend
• Why consistency and “digital trust” matter more than ever

• Update your Google Business Profile weekly (photos, posts, hours, services)
• Track and improve your Google review velocity, not just volume
• Create location-specific and service-specific landing pages with real human content
• List your business on multiple directories (not just Google and Facebook)
• Train your admin to manage reviews, directory listings, and local SEO tasks

• The Patch System – Get a free SEO audit for your clinic
• Follow Jeremy Dupont on Instagram – See local SEO case studies and tips
• Join the 5-Day PT Biz Challenge – Go from part-time to full-time in your practice
• PT Biz YouTube Channel – More tactical advice for cash-based practices

SEO isn’t dead—it’s just changed. And if you own a physical therapy clinic, understanding local SEO is one of the highest ROI activities you can focus on in 2025. From optimizing your Google Business Profile to building real content for AI summaries, the steps are simple—but the impact is massive. Do the work now, and your clinic will be miles ahead while others are still catching up.

In this episode, Danny shares what most clinicians never think about—how much their clinic is actually worth. From understanding owner’s discretionary income to how investors evaluate a cash-based business, Danny explains why your clinic may be more valuable than you think—and how to start tracking its worth.

• Why Danny’s early advice was to stop investing and double down on his business
• How to calculate your owner’s discretionary income (ODI)
• The multiples clinics are selling for right now (3x–5x ODI)
• Why clinics are more valuable when the owner isn't doing all the work
• How recurring revenue and cash-pay models attract investors
• Why you need to start tracking your business as an asset—today
• The difference between building a job vs. building a sellable business
• Exit strategy insights from private equity conversations

• Track your ODI monthly—it’s the best snapshot of business health
• Reinvest early profits to grow your clinic as an asset, not just income
• Build systems that reduce reliance on you for patient care
• Document everything: profit, owner pay, and discretionary spending
• Think of your clinic like a private company you're growing to sell

• PT Biz Website – Learn how to build a valuable cash-based business
• Join the 5-Day Challenge – Get crystal clear on how to go from part-time to full-time
• Get the PT Biz Book – See how 240+ clinicians scaled profitable practices
• PT Biz YouTube Channel – Subscribe for more practical business tips

If you’ve been building your practice but haven’t tracked its value, now is the time. Your clinic isn’t just a place to treat patients—it’s an asset with real financial worth. The earlier you understand how to grow that value, the better your long-term options become.