In this episode, Doc Danny shares the three-step customer experience framework that drives more referrals, boosts retention, and builds a reputation that speaks for itself. Inspired by a recent emergency surgery experience with his son, Danny lays out exactly how clinics can elevate their communication and consistency—without spending a dime on marketing.

• The two biggest reasons patients refer (it’s not just outcomes)
• What hospitals get wrong about communication—and how not to repeat it
• Why breakdowns happen when you scale past yourself
• The three phases of a 5-star customer experience
• How to systematize follow-up for better retention and referrals
• Why internal communication channels make or break your team
• The power of weekly meetings to unify your staff and improve outcomes

• Break the customer journey into three parts: set expectations, meet them, and follow up
• Have a centralized communication channel like Slack to reduce miscommunication
• Build weekly team meetings to review patient progress and follow-up needs
• Create a system for post-visit touchpoints to check in and reinforce trust
• Remember: Patients refer based on how they feel, not just how they heal

• PT Biz Website – Business coaching for cash-based clinicians
• Join the 5-Day Challenge – Learn how to grow your clinic without burnout
• Get the PT Biz Book – Real-world stories from 240+ cash-based PTs
• PT Biz YouTube Channel – Subscribe for weekly tactical content

Most clinics think great outcomes are enough. They're not. Patients remember how they were treated more than the treatment itself. Communication is free, but the ROI is massive. Start with clear expectations, deliver consistently, and follow up like it matters—because it does. Your clinic’s reputation (and referrals) depend on it.

In this episode, Danny shares the single most important mindset shift physical therapists must make if they want to build a scalable, impactful business. It’s a brutally honest look at what it takes to transition from clinician to entrepreneur—and why trying to be world-class at both is a losing game.

• Why “PT first” thinking limits your business potential
• The mindset difference between lifestyle clinics vs. scalable ones
• How obsession with clinical outcomes can transfer to business growth
• Why you can’t be elite at both treating and building
• What happens when you finally stop treating patients
• How to redirect your skills into sales, marketing, leadership, and finance
• When to let go—and how to avoid becoming the weakest clinician in your own clinic

• Make the identity shift from clinician to CEO if you want to grow
• Use your learning skills to master business: sales, marketing, operations
• Let go of treating if it’s limiting your growth—it doesn’t mean you’ve failed
• Build a team of badass clinicians better than you
• Start viewing your clinic as a vehicle for impact, not just income

• PT Biz Website – Learn how to build and scale your cash-based clinic
• Join the 5-Day Challenge – Get your practice out of neutral and moving forward
• Get the PT Biz Book – Stories of 240+ clinicians who made the leap
• PT Biz YouTube Channel – Subscribe for more coaching and business insight

The best clinicians don’t always build the best clinics. To grow something great, you’ll have to let go of old identities and embrace new ones. Becoming a business owner isn’t abandoning your profession—it’s expanding your potential. Make the shift, build the team, and step into the leader your clinic needs.

In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

• How AI is changing local SEO—and what it means for your clinic
• The death of traditional SEO and why traffic alone doesn't cut it
• Why your Google Business Profile is now your most important asset
• How to rank top 3 in Google Maps within 30 days
• The 3 most important factors for local SEO in 2025
• Why most clinics are invisible in Google’s AI summaries
• How to get more patients without increasing ad spend
• Why consistency and “digital trust” matter more than ever

• Update your Google Business Profile weekly (photos, posts, hours, services)
• Track and improve your Google review velocity, not just volume
• Create location-specific and service-specific landing pages with real human content
• List your business on multiple directories (not just Google and Facebook)
• Train your admin to manage reviews, directory listings, and local SEO tasks

• The Patch System – Get a free SEO audit for your clinic
• Follow Jeremy Dupont on Instagram – See local SEO case studies and tips
• Join the 5-Day PT Biz Challenge – Go from part-time to full-time in your practice
• PT Biz YouTube Channel – More tactical advice for cash-based practices

SEO isn’t dead—it’s just changed. And if you own a physical therapy clinic, understanding local SEO is one of the highest ROI activities you can focus on in 2025. From optimizing your Google Business Profile to building real content for AI summaries, the steps are simple—but the impact is massive. Do the work now, and your clinic will be miles ahead while others are still catching up.

In this episode, Danny shares what most clinicians never think about—how much their clinic is actually worth. From understanding owner’s discretionary income to how investors evaluate a cash-based business, Danny explains why your clinic may be more valuable than you think—and how to start tracking its worth.

• Why Danny’s early advice was to stop investing and double down on his business
• How to calculate your owner’s discretionary income (ODI)
• The multiples clinics are selling for right now (3x–5x ODI)
• Why clinics are more valuable when the owner isn't doing all the work
• How recurring revenue and cash-pay models attract investors
• Why you need to start tracking your business as an asset—today
• The difference between building a job vs. building a sellable business
• Exit strategy insights from private equity conversations

• Track your ODI monthly—it’s the best snapshot of business health
• Reinvest early profits to grow your clinic as an asset, not just income
• Build systems that reduce reliance on you for patient care
• Document everything: profit, owner pay, and discretionary spending
• Think of your clinic like a private company you're growing to sell

• PT Biz Website – Learn how to build a valuable cash-based business
• Join the 5-Day Challenge – Get crystal clear on how to go from part-time to full-time
• Get the PT Biz Book – See how 240+ clinicians scaled profitable practices
• PT Biz YouTube Channel – Subscribe for more practical business tips

If you’ve been building your practice but haven’t tracked its value, now is the time. Your clinic isn’t just a place to treat patients—it’s an asset with real financial worth. The earlier you understand how to grow that value, the better your long-term options become.

In this episode, Danny sits down with Rob Wilson—coach, author, and founder of the Check Engine Light system—to dive into the often ignored but absolutely essential side of human performance: self-care, emotional regulation, and sustainability. Rob shares lessons from years of working with elite tactical and athletic populations, and how his new book offers a framework that applies to anyone looking to build health and resilience for the long haul.

• Why clinicians and high performers resist self-care (and what it costs them)
• The origin of the “Check Engine Light” framework and how it helps SEALs and civilians alike
• Lessons from working with Naval Special Warfare and SOCOM
• The power of listening, curiosity, and vulnerability in client outcomes
• Mind, Movement, and Matter—how to assess and improve all 3 pillars
• How to use HRV (heart rate variability) the right way
• Why emotional intelligence is a non-negotiable for healthcare pros
• How to stay in the game without burning out as a clinician or coach

• Give clients ownership by reframing them as collaborative participants, not passive patients
• Build long-term impact by tracking small KPIs that align with their actual goals
• Use structured self-experiments and journaling to improve health awareness and adherence
• If you’re an empathic practitioner, create buffer time to recover emotionally
• Don’t wait for burnout to hit—proactively monitor your own dashboard, too

• Check Engine Light Book + Course – Rob’s full curriculum on sustainable performance
• @thecheckenginelight on Instagram – Follow Rob for insights and updates
• Join the 5-Day PT Biz Challenge – Build the business that fuels your lifestyle

Helping people get out of pain is just the beginning. If you really want to create lasting impact—professionally and personally—you’ve got to go deeper. Rob’s message is clear: self-care isn’t soft, and emotional intelligence isn’t optional. Whether you're working with SEALs or soccer moms, your ability to connect, listen, and lead is what makes you indispensable. Start there, and everything else gets easier.

In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming back—long after the “problem” is solved? Are you really worth $200/hour when you're no longer rehabbing an acute injury? Dan breaks down why ongoing care is not only valid, but vital for your patients and your business.

• Why most PTs struggle with recurring visits (blame insurance conditioning)
• The two paths for ongoing care: hands-on vs. consulting
• What we misunderstand about the real value of our skill set
• How to reframe "maintenance" as health performance coaching
• Examples of long-term patient transformation beyond the discharge phase
• How your own doubts may be blocking practice growth
• Why patients come back (hint: it’s not always the therapy)
• The connection between trust, accountability, and long-term impact

• Reposition yourself as a consultant for the human body—not just a problem-solver
• Use ongoing visits to educate, empower, and hold people accountable in a structured way
• If you’re strong with manual therapy, embrace it—people pay for how you make them feel
• Don’t assign value for others—let them decide what’s worth it
• Train your staff to think long-term, not just in discharge timelines

• PT Biz Website – Learn how to grow your cash practice with a proven system
• Join the 5-Day Challenge – Start building recurring revenue and scaling smarter
• Get the PT Biz Book – Learn how 240+ clinicians built their practices from scratch

If you want to build a business that truly lasts, you can’t just be a fixer—you need to be a guide. Patients want more than pain relief. They want clarity, connection, and someone who can help them perform for life. Continuity isn’t optional—it’s your best path to impact and income.

In this episode, Doc Danny sits down with APTA President Dr. Kyle Covington for a candid conversation about the future of physical therapy. From navigating insurance and burnout to embracing AI and education reform, this episode covers the real challenges and massive opportunities facing the profession today. Whether you’re a student, seasoned clinician, or clinic owner, this is a must-listen for anyone serious about the evolution of PT.

• How physical therapy has evolved over the last 20 years
• The rise of cash-based, hybrid, and non-traditional models
• Direct access laws, payment reform, and advocacy wins
• Burnout, staffing issues, and why reimbursement needs to change
• What the APTA is actually doing—and why most PTs don’t know
• Why communication, sales, and emotional intelligence matter more than ever
• The future of AI in PT: where it helps and where it can’t replace us
• How PT education is adapting to meet new demands
• What Kyle sees coming next for the profession

• If you're frustrated by reimbursement, learn to negotiate contracts or consider a hybrid model
• Don’t wait for the system to change—educate patients on your value right now
• Use tech and AI tools to reduce burnout and streamline admin work
• Get involved locally with your APTA state chapter to actually influence change
• PT school isn’t just about technique—learning communication and business skills matters just as much

• Visit APTA – Explore advocacy updates and get plugged in locally
• Join the 5-Day Challenge – Get clarity and a plan to go full-time in your cash practice
• Meet Claire AI – Try 10 free SOAP notes and save hours on documentation

Physical therapy is changing—fast. But that’s not a bad thing. Whether you're frustrated with insurance, curious about AI, or wondering how to make a bigger impact, the profession needs voices like yours to move forward. As Dr. Covington says, we’re in our adolescence as a field—and what we do next will shape the future for decades.

In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If you’ve ever felt like your content is falling flat, your ads aren’t working, or your community doesn’t “get” what you do—this is a must-listen. Danny explains how to identify your avatar, craft a message that resonates, and why this one step makes or breaks every marketing strategy—no matter the platform.

• Why marketing fails without a clearly defined avatar
• The biggest mistake PTs make when creating content
• How to build your marketing around one ideal client
• Why reach and views are meaningless without clarity
• How to stop being a generalist and start standing out
• Marketing as storytelling: speaking to past versions of yourself
• How specificity lowers price sensitivity and builds trust

• Create a detailed avatar of your ideal client—name them, define their life, habits, and values
• Speak directly to that person in your emails, videos, and captions
• Forget about views and likes—focus on resonance and relevance
• Use marketing to solve real problems and connect through shared experience
• Clarity in message precedes success in any marketing channel

• Visit PT Biz – Learn how we help clinicians grow without insurance
• Join the 5-Day Challenge – Build your marketing foundation the right way
• Book a Free Strategy Call – Talk to a senior advisor about your practice goals
• Subscribe on YouTube – Get weekly real-world advice from successful PTs

If your marketing isn’t landing, it’s not because you’re bad at content. It’s because your message isn’t clear to the right person. Define your avatar, speak directly to them, and your entire strategy