In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing.

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• Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero.
• Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling.
• Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions.
• AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings.
• ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable.

• Ask in person: Don’t automate gratitude. When a patient shares a big win, that’s your moment to ask for a review.
• Make it easy: Text them the direct Google review link right then. If they use Gmail, they’re likely already logged in—instant review.
• Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note.
• Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews.
• Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone.

• Fundamentals matter: Gathering reviews may not feel flashy, but it’s like dribbling with your non-dominant hand—it changes your game.
• Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof.
• Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale.

• Audit your listings: Count your Google reviews and compare them to competitors in your area.
• Create a script: Role-play how your staff asks patients for reviews at the right time.
• Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds.
• Celebrate wins: Share positive reviews in team meetings to reinforce the habit.
• Measure ROI: Track ad results before and after review pushes. The data will speak for itself.

• Text your Google review link to 5 happy patients today.
• Train your team to ask at every discharge or major breakthrough moment.
• Follow up once per week with anyone who hasn’t yet left a review.
• Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility.

• PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan.

• PT Biz Website
• Free 5-Day PT Biz Challenge

About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.