In this episode, Esther and Melanie chat about how AI may be taking away independent thought and general independence from business owners. Has it become a crutch, or is it an aid?

Listen as the ladies chat about the topic and tell us your thoughts. Are we no longer trusting what we read and see because of AI?

Tell us what you think after having a listen.

In this episode, Nikki Rausch tells us how she developed the sales styles that work for her clients from her start in NLP. She explains how we should use the psychology of sales when we go to sell to our customers.

If you feel like you’re doing sales TO someone? It can feel a little manipulative if you’re already not comfortable with sales. “It’s not your job to convince people to buy from you”.

Find out what your job actually is from Nikki Rausch Sales Maven in this week’s episode.

Are you using all aspects of marketing in your business? Using a mixture of owned, earned and paid marketing (POEM) can make a real difference. In this episode, Esther and Melanie explain the different areas of marketing that fall into each of these categories. Grab a pen and paper and work out which group your platforms fall into and how to maximise their potential.

Ever feel like you're not getting anywhere because there are too many other people offering the same services or products as you? In this episode, Esther and Melanie talk about how the market isn't actually saturated, you just need to focus your efforts in a different section of it.

Does Meta / Facebook ads confuse and frustrate you? It does a lot of people! When we got the chance to bring Aggie Meroni on to the podcast, we leapt at it. She has held nothing back in this 30 minute episode. Grab your pen and paper as she gives a LOT of information away in the episode about techniques you can use to start and improve your use of it.

In this episode we hear about what and how a marketing strategy called "Easter eggs" is used for.

Have you considered this for your strategy? Listen as the ladies chat about this concept and make suggestions on how to use one.

Ever feel like you don't belong in the industry? Like everyone else thinks you don't know what you're talking about? It happens to most people and it's called "Imposter Syndrome". In this episode, Esther and Melanie discuss how it has affected them and how to overcome it.

Sustainability is talked about a lot these days, but how can it be included in your marketing? In this episode, Esther and Melanie talk to Izy Boyd, a champion of change, about greenwashing vs real sustainability and how to use your marketing to show the changes you've made in your business.