Episode 354 - Why Women Buy with Shampaign Graves
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Episode 354 - Why Women Buy with Shampaign Graves
-
ナレーター：
-
著者：
Do women really buy differently?
In this episode of The Monday Morning Marketing Podcast, Melanie is joined by women’s consumer expert, on-air commentator and keynote speaker Shampaigne Graves to explore what really influences women’s purchasing decisions.
They discuss why women may have a longer buying cycle, the importance of values and research, the role of emotion and socialisation, and why pressure, scarcity and insecurity aren't necessarily the best ways to encourage a sale.
Champagne also explains why trust, empathy, community and positive marketing can have such a powerful influence on purchasing decisions, and why brands need to move beyond outdated assumptions about female consumers.
If women are an important part of your customer base, this conversation might make you look at your marketing rather differently.