Episode 353 - Affiliate Marketing
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Episode 353 - Affiliate Marketing
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When you hear “affiliate marketing”, do you immediately think of influencers promoting products and sharing discount codes? There’s actually much more to it than that.
In this episode of the Monday Morning Marketing Podcast, Esther and Melanie explore how affiliate marketing works, how businesses of different sizes can use it, and why you don’t necessarily need an enormous online following to make it worthwhile.
They discuss affiliate links, commissions, recommendations, passive income and the importance of maintaining your audience’s trust. They also look at the other side of affiliate marketing: what if you want to create an affiliate programme for your own product, service or event?
From choosing the right incentives to tracking referrals and deciding whether investing in affiliate software is worthwhile, we share our own experiences and some of the things businesses should consider before getting started.
If affiliate marketing is something you’ve dismissed because you’re “not an influencer”, this episode might change how you think about it.