Does a human centric focus help us connect better with our audience?

Michelle Poirier, founder of Matchi Marketing Solutions, emphasises that successful marketing isn't about drowning out competitors with noise, it’s about delivering real value that addresses your audience's needs.

When businesses focus on jargon instead of genuine messaging, they miss the opportunity to connect with their customers.

The key takeaway? It’s not about how much you publish; it’s about the quality and relevance of what you share.

Let’s shift the narrative: Are we prioritising quantity over authenticity? Have a listen.

Are you tech support for your parents these days? Do they need help setting up online accounts, shopping, and security? It's become an all too common feature for us now.

In this episode Esther and Melanie chat about how their time is split between clients and family and how this has impacted online resources for the "older" generation.

Have you been called upon to do something similar for your family and friends? Have a listen and join in the debate today.

Is your website actually helping your business, or is it quietly putting potential customers off? In this episode, Esther and Melanie look at some of the most common reasons websites fail to convert visitors into customers, from unclear messaging and confusing navigation to slow pages and calls to action that simply aren’t obvious enough. They also talk about why it’s so important to stop looking at your website as the business owner and start experiencing it from your customer’s point of view.

The ladies chat about exploring some of the free tools you can use, including Google Analytics, to understand how people are actually using your website, where they’re dropping off and what might be getting in their way. They also discuss finding the right balance between useful information and overwhelming visitors, using visuals and written content to suit your audience, and making the next step clear. Your website isn’t something you build once and forget about, so this episode will give you some practical ideas for what you can review and improve today.