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  • Storytelling: HACK the Art of Storytelling and Tell Stories Worth Remembering with Storytelling Legend Karen Eber
    2025/07/08

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    In this episode of the Legend Effect Podcast, host Howie Chan interviews Karen Eber, a storyteller, author, TED and Keynote speaker, and leadership consultant who has educated and inspired over three million globally. They delve into storytelling and the fact that it's not just an art, it's also a science that can be applied to amplify your message and  move people, not just inform them.

    The discussion emphasizes that great storytelling isn't about you, it's about your audience and truly connecting with them. Karen provides the science behind storytelling, ways to hack the five factory settings of the brain, debunks common myths, and a step-by-step guide on how to put together a compelling story, either beforehand or on the fly.


     Episode Breakdown:

    03:28 Karen's story of culture and tradition in the Marching Chiefs

    06:07 How stories influence our brains and decisions

    09:55 Leverage the power of internal stories

    15:38 The do's and don'ts of effective storytelling for diverse audiences

    19:03 Harness the 5 factory settings of the brain to hack the art of storytelling

    28:45 Make people pay attention with this tip

    30:00 Putting together the perfect story about the power of branding for skeptics

    45:46 What relatable conflict actually looks like

    48:39 Use prepared stories, but always connect them to the audience

    51:15 How to structure the perfect story on the fly

    54:36 Don't rely on just one epic story, and beware of this common mistake

    1:00:06 Disco balls, fun metaphors, and visual aids

    1:02:53 When to tell and when not to tell stories

    1:04:47 A letter to Karen Eber’s younger self


    From Our Guest:

    Website

    LinkedIn

    Youtube

    Instagram

    Get the book, The Perfect Story.

    Watch Karen's blockbuster TED Talk.


    Legendary Quotes:

    “ What neuroscientists have found is that we do make decisions subconsciously based on our long-term memory of knowledge and experiences, and these emotions and stories connect to that and can help shape people's decision making.” – Karen Eber

    “ When you hear somebody talking and they're really using interesting language, interesting expressions, the brain pays attention. So, don't be afraid to be unique in what you're saying.” – Karen Eber


    It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

    Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.


    Follow, subscribe, and don’t forget to leave a rating and review!

    Produced by Ideablossoms.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 時間 9 分
  • Teamwork: How to Make Teams Work Better and Unlock Performance From Any Seat at the Table with Legend Liane Davey
    2025/06/24

    Want prospects to become customers and passers-by to become fans?

    Sign up for Behavior Blueprint, my FREE 7-day email course.


    In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end.

    They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first.

    Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks.


    Episode Breakdown:

    04:38 Liane's badass parents and their influence on her

    07:37 Finding the courage to be fully Liane in public

    11:33 The counterintuitive fact that trust and connection come from vulnerability

    14:44 The magic pairing: vulnerability and accountability

    16:59 The 4 layers of trust and how you're probably eroding it

    20:12 Building trust within complex team dynamics

    22:19 The difference between a team and a community

    26:19 The concept of Thought Load and how we need to protect ourselves from it

    29:30 The 6 toxic team archetypes

    33:22 How you can change your team from any seat at the table

    36:52 Conflict debt, and Liane's journey with conflict at work

    40:51 How to handle conflict with your boss and  change the trajectory of your team

    46:34 Why we suck at working together and the value of getting good at it

    51:00 Tips for dealing with tension and friction within a team

    56:51 The truth about stoicism and accountability (they're not what you think)

    59:31 The question that stops conflict in its tracks

    1:03:14 A letter to Liane Davey’s younger self


    From Our Guest:

    Website

    LinkedIn

    Youtube

    X

    Facebook


    Get the book, The Good Fight, and You First.

    Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step).


    It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

    Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

    Follow, subscribe, and don’t forget to leave a rating and review!

    Produced by Ideablossoms.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 時間 5 分
  • Messaging: 3 Simple MESSAGING Hacks That Will Open More Doors and Wallets [SOLO SESH]
    2025/06/17

    It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

    Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

    📩 TryLegend Letters.


    In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

    He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).

    The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.


    Episode Breakdown:

    02:10 The typo that changed everything

    03:55 The Pratfall Effect

    04:50 Influence with ethics

    06:26 Tip #1: Effort

    08:54 Tip #2: Specificity

    09:54 Tip #3: Free to refuse


    From Me:

    Website

    LinkedIn

    Instagram

    To see the true impact of a single letter, check out my post without the typo and the original post with the typo.


    Legendary Quotes:

    “Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan

    “ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan

    “ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan

    👍 Follow, subscribe, and don’t forget to leave a rating and review!

    Produced by Ideablossoms.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    13 分
  • Buyer Psychology: Game-Changing Concepts to Build AUTHORITY and Get People to Buy What You Sell
    2025/06/10

    In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world.

    They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential.

    The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more.


    Episode Breakdown:

    03:12 How Katelyn ended up killing her startup

    07:07 The crazy surprises that came afterward

    13:53 The birth and evolution of Customer Camp

    18:27 How ‘Why We Buy’ became the business

    23:33 Jobs to be done and other customer insights that shaped Why We Buy

    27:36 Using behavioral science to influence others (including toddlers)

    31:07 The difference between influence and attention

    33:05 The hard choice behind building authority and becoming influential

    37:32 How to become Unignorable

    43:11 The role of reactance, envy, and mimetic desire in our choices

    49:04 The 7 F's of attention and other techniques for building influence

    59:02 Why shortcuts sabotage your influence

    1:04:21 Wallet-opening words and numbers

    1:08:19 The 80/20 of influencing buyers

    1:09:51 A letter to Katelyn Bourgoin’s younger self


    From Our Guest:

    Website

    LinkedIn

    X

    Join over 63,353 marketing geeks in the Why We Buy Newsletter.

    Get the book, Wallet-Opening Words.

    Check out Katelyn's blog post about killing her startup.

    Participate in Katelyn's Pre-selling with Pre-suasion email challenge.


    Want prospects to become customers and passers-by to become fans?

    Sign up for Behavior Blueprint, my FREE 7-day email course.


    It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

    Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.


    Follow, subscribe, and don’t forget to leave a rating and review!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 時間 14 分
  • Storytelling: Discover, Clarify, and Share Stories That STICK and SELL (Better Than AI) with Intrigue Legend Sam Horn
    2025/06/03

    In this episode of the Legend Effect Podcast, host Howie Chan interviews Sam Horn, founder of the Intrigue Agency, an award-winning author, sought-after keynote speaker, and a true legend when it comes to storytelling and intrigue.

    They delve into the nitty-gritty details of storytelling, sharing effective techniques to tap into your unique stories–and hook and hinge them back to your audience. The discussion emphasizes  that clarity is a superpower no matter what you're creating.

    Sam provides a step-by-step process to help you take the ideas and messages that are in your head, your gut, or your heart and turn them into something clear, compelling, unique, and memorable, so you can make the impact you want in the world, in the face of AI.


    Episode Breakdown:

    03:48 Instructions to follow along with Sam's workshop

    05:48 The first step of storytelling: clarify your story

    08:43 The structure of a page-turner book

    11:40 The 5 questions for a compelling intro

    20:44 Draw inspiration from your benchmark books

    24:18 The crucial importance of human intelligence (HI)

    30:04 Tapping into your unique stories

    38:39 How to unpack your story, then hook and hinge it

    45:00 The value of putting humanity back into communications

    49:31 Be engaging with something contrarian

    55:20 How to make a real impact with your content

    1:00:03 The power of writing an evergreen book

    1:08:47 A letter to Sam Horn’s younger self


    From Our Guest:

    Website

    LinkedIn

    Youtube

    Facebook

    Instagram

    Get the book, Tongue Fu!


    Want to go from unknown to unforgettable in 44 simple steps?

    Check out my Personal Brand Checklist.


    Legendary Quotes:

    “ If you want to be a thought leader, if you want to have a career 10 years from now, invest the effort right now to have HI, human intelligence, not AI.” – Sam Horn

    “If you want to build your brand [or] command the attention of the world, you will not be content to be common [... or] one of many. They can get that anywhere. And where are you uncommon and one of a kind? With your real life.” – Sam Horn

    “If people are saying the story is fluff, it's because we never use the personal story as a meaningful metaphor that motivates people to reflect.” – Sam Horn


    It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

    Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.


    Follow, subscribe, and don’t forget to leave a rating and review!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 時間 13 分
  • Personal Development: Embrace Your Weird, Redefine Failure, and Unlock Lifelong GROWTH with Growth Legend Frankie Russo
    2025/05/27

    In this episode of the Legend Effect Podcast, host Howie Chan interviews Frankie Russo, a serial entrepreneur with a proven track record for using Imagination and Ingenuity to foster continuous growth.

    They delve into what's missing for you to truly find what lights you up and gives you a competitive edge: your weird. They also touch upon the concept of failure as a gift, the incredible power of your child self, and what it takes to unlock your growth. The discussion emphasizes that neither knowing your WHY nor helping others unconditionally is enough, we must also embrace our weird.

    Frankie provides an actionable and low-pressure way to figure out your WHY, your weird, and your genius as he guides Howie through the questions to discover it all for himself. He also presents us with a way to unlock continuous growth and how to reclaim our biggest superpower.

    Episode Breakdown:

    03:47 The culmination of Frankie's WHY

    05:05 Staying sober and the concept of the limitless drug

    09:33 The game-changing missing component: your weird

    11:18 A simple way to figure out your WHY without all the pressure

    17:27 Frankie leads Howie through some thoughtful questions to find his weird

    24:08 Unlocking Howie's genius and what lights him up

    28:00 The stagnation spiral that makes it hard for us to unlock our genius

    29:29 What creates a real legend–you can learn from them

    33:55 The importance of finding the neutral zone

    36:23 How the first time Frankie hit rock bottom allowed him to grow

    42:34 Change your relationship with failure for continuous personal growth

    45:02 The first steps to take the leap to grow and be successful

    47:37 The power of reconnecting with your weird at 5 or 6 years old

    52:56 A letter to Frankie Russo’s younger self


    From Our Guest:

    Website

    LinkedIn

    Get the books, The Art of Why and Breaking Why.

    Tune into Frankie's podcast, The School of Weird.


    Want to master your mindset?

    Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.


    Legendary Quotes:

    “ What I have found no matter what you do, is that you have to have a duality with your why, but also your weird, that's the key because your weird is that unique thing that only you own, and the magic is when you put the two together, I call it your genius.” – Frankie Russo

    “ The industrial revolution is what created a lot of WHYs and what killed a lot of weird. But the people that go inside the Matrix, and know their WHY and they're weird and they live that out, are the people that change everything.” – Frankie Russo

    “ I tell people all the time, we think that growth comes from success, but the truth is it comes from failure.” – Frankie Russo


    It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

    Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

    Follow, subscribe, and don’t forget to leave a rating and review!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    55 分
  • Personal Branding at Work: 3 Steps to Build a Professional Brand That Gets You Noticed and Recognized
    2025/05/20

    In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.


    He delves into  how to build a magnetic personal brand at work, or professional brand, without being self-promotional, fake, or loud. The discussion emphasizes that if you're not shaping your brand intentionally, it's being shaped for you by default, and not always in a way you'd want.


    Howie provides a clear definition of what a personal brand at work actually means, a three-step framework to build your brand from wherever you are right now, and real workplace behaviors that make your name carry weight and meaning.


    Episode Breakdown:


    01:00 The difference between brand and reputation

    02:48 How Debbie turned her unintentionally negative brand around

    05:20 The simplest definition of a professional brand

    05:44 The 3 moves you can take right now to build a strong professional brand

    08:26 The benefits of being top of mind because of your brand


    From Me:


    Website

    LinkedIn

    Instagram


    Want to go from unknown to unforgettable in 44 simple steps?


    Check out my Personal Brand Checklist.


    Reach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.

    Legendary Quotes:

    “ Here's the truth: your professional brand is your career insurance. It's the reason people recommend you promote you or think of you first for the next opportunity.” – Howie Chan

    “A professional brand is the story people tell about you at work when you're not there, and that story is shaped by how you show up, what you contribute, and how you make people feel. This is not about becoming famous, it's about becoming findable, trusted, and top of mind.” – Howie Chan

    “ So, three things. Own one thing, pick a lane. Match what you say with what you deliver. Be consistent and design micro experiences, help people experience you in the way that you want them to.” – Howie Chan


    It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

    Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.


    Follow, subscribe, and don’t forget to leave a rating and review!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    10 分