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In this episode of the Legend Effect Podcast, host Howie Chan delves into storytelling, but he isn't just telling you to tell your story; he's also teaching you how to do it successfully. The discussion emphasizes that stories don't have to be epic or crazy to be powerful. They just need to be from you.

Howie breaks down the brain chemistry behind great storytelling, walks you through the five factory settings of your audience's mind, and provides you with a framework that will shift how you write and share stories from now on.

Episode Breakdown:

01:37 When Howie's introduction fell flat at a  networking event

02:32 The five factory settings of the brain

03:41 The four-part story framework

04:45 What Howie should have said at the event instead

07:00 The power of telling a personal story

08:47 Start standing out and becoming unforgettable today

From Me:

Website

LinkedIn

Instagram

Catch up with my interview with Karen Eber to learn more about the five factory settings of the brain.

Legendary Quotes:

“ It wasn't because I was boring, it's because I wasn't telling a story. Me, the person, is interesting. I know that. But I was almost reciting a headline or a resume or something, it's very robotic.” – Howie Chan

“ You don't have to say, 'Oh, Howie, I don't have any stories.' Take any facet, anything that you want to say, and put it in that [four-part framework], and you have a story.” – Howie Chan

“ Instead of telling them a cookie-cutter, one-line about who you are or what you do, you tell them a story that can connect. And they don't have to be epic or crazy to be powerful. Often, the best stories are personal. They're small, but they just need to be from you.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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Want 75 hacks to become more charismatic?

Get your FREE copy of my Charisma Tactical Toolkit.

In this episode of the Legend Effect Podcast, host Howie Chan interviews William Hanson, a leading authority on etiquette and influence who advises royalty, banks, and global brands.

They explore how manners, often seen as outdated, help us connect across cultures, lead with influence, and simply be kind.

William explains the difference between manners and etiquette and shares practical tips to show up with confidence, clarity, and connection in any setting.

Episode Breakdown:

02:41 How William handles others' opinions about his agitating content

06:39 The difference between manners and etiquette

08:29 When to break the rules of etiquette

10:24 The role of etiquette rules for community and belonging

12:32 The consequences of a world where everyone is insecure

13:58 Making etiquette more accessible and William's book cover controversy

18:32 How manners and etiquette rules help and why they matter

25:17 Navigating an etiquette mishap

27:47 Two powerful habits that we could all benefit from having

32:12 What it takes to leave a good first impression

36:07 How to give a good handshake and get out of an awkward one

39:47 The importance of leading by example

41:04 How to approach etiquette rules in a different culture

42:45 Keeping up with the changes in social etiquette

46:43 Breaks in etiquette that drive William mad

49:07 William's viral, controversial How To Eat videos

54:02 How to be more influential as a leader and as a new neighbor

58:01 The power of humor and not taking yourself too seriously

1:01:04 One etiquette rule on its way out and what should remain

1:03:46 A letter to William Hanson’s younger self

From Our Guest:

Website

YouTube

Get the book, Just Good Manners.

Podcasts, Help I Sexted My Boss and The Luxury Podcast.

The cringe comments video that Howie shows William at the start.

How To Eat videos: Banana, Rice, and Peas.

Catch up with my episode with 6x USA Memory Champion Nelson Dellis to learn how to remember names.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Ed Tate, the 2000 World Champion of Public Speaking and the go-to coach for corporations, entrepreneurs, and leaders who need to win  hearts and minds in high-stakes moments.

Ed provides the tools to help you create a memorable opening, the steps to rejection-proof your pitch, his recipe for developing a great story, his process for engineering engaging presentations, and how to end your presentation on a high note.

The discussion emphasizes that public speaking and presentation skills aren't just a nice-to-have. These are essential life skills that everyone with a job should master.

Episode Breakdown:

03:59 Ed's 7 seconds of terror and how he turned it all around

08:54 How Ed's stutter led him to his public speaking career

13:00 The road to winning the 2000 World Championship of Public Speaking

19:12 The enemy of a good presentation

22:46 The elements of a memorable opening experience

27:39 Presentation skills: The power of a relevant story

29:22 Steps to rejection-proof your pitch

37:31 Ed's recipe for developing a great story and his secret sauce

45:38 How Ed engineers his powerful presentations

57:26 Ed's recommendations for those looking to become public speakers

1:06:57 Ed's take on AI's impact on the industry of public speaking

1:09:04 A letter to Ed Tate’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Check out the best place in the world to build your confidence, Toastmasters.

Watch Ed's winning speech of the Toastmasters World Championship of Public Speaking, One of Those Days.

Get Robert Cialdini's book, Influence.

Get started with speaking! Learn more about the National Speakers Association.

Legendary Quotes:

“ I will never ask an audience to put down their cell phones or their devices or close their laptops because it is my job to be more interesting than any screen. And if I'm not more interesting than any screen, I shouldn't be in this business.” – Ed Tate

“When I began, I emulated certain speakers that I liked. But I started making serious money when Ed showed up on stage as opposed to me being a cheap version of somebody else.” – Ed Tate

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.