Want 75 hacks to become more charismatic?

Get your FREE copy of my Charisma Tactical Toolkit.

In this episode of the Legend Effect Podcast, host Howie Chan interviews William Hanson, a leading authority on etiquette and influence who advises royalty, banks, and global brands.

They explore how manners, often seen as outdated, help us connect across cultures, lead with influence, and simply be kind.

William explains the difference between manners and etiquette and shares practical tips to show up with confidence, clarity, and connection in any setting.

Episode Breakdown:

02:41 How William handles others' opinions about his agitating content

06:39 The difference between manners and etiquette

08:29 When to break the rules of etiquette

10:24 The role of etiquette rules for community and belonging

12:32 The consequences of a world where everyone is insecure

13:58 Making etiquette more accessible and William's book cover controversy

18:32 How manners and etiquette rules help and why they matter

25:17 Navigating an etiquette mishap

27:47 Two powerful habits that we could all benefit from having

32:12 What it takes to leave a good first impression

36:07 How to give a good handshake and get out of an awkward one

39:47 The importance of leading by example

41:04 How to approach etiquette rules in a different culture

42:45 Keeping up with the changes in social etiquette

46:43 Breaks in etiquette that drive William mad

49:07 William's viral, controversial How To Eat videos

54:02 How to be more influential as a leader and as a new neighbor

58:01 The power of humor and not taking yourself too seriously

1:01:04 One etiquette rule on its way out and what should remain

1:03:46 A letter to William Hanson’s younger self

From Our Guest:

Website

YouTube

Get the book, Just Good Manners.

Podcasts, Help I Sexted My Boss and The Luxury Podcast.

The cringe comments video that Howie shows William at the start.

How To Eat videos: Banana, Rice, and Peas.

Catch up with my episode with 6x USA Memory Champion Nelson Dellis to learn how to remember names.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Hosted by Ausha. See ausha.co/privacy-policy for more information.