Asia Pacific is one region on the map. It is not one market.

China, Southeast Asia, Hong Kong, and Australia differ in market maturity, business culture, digital ecosystems, and how relationships are built.
In From Murano to APAC, Antonio Brusca talks with Livia Papacchini, Export Manager Asia Pacific at Barovier&Toso, about what it takes to develop a high-end design brand across markets that can demand very different ways of selling, communicating and building trust.
From heritage and craftsmanship to local digital platforms, from choosing the right partner to the value of having people on the ground, the conversation explores what happens when the same brand must remain recognizable while adapting to very different ways of doing business.

Host: Antonio Brusca - Founder & Curator, The International Marketer
Guest: Livia Papacchini - Export Area Manager Apac, Barovier&Toso

Episode recorded in Italian.

The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

Follow the podcast for more real-world conversations about marketing, business and working across borders.

An international experience has to feel personal to people with very different expectations.

In Cruise Beyond Borders, Antonio Brusca talks with Gianni Rotondo, General Manager Sales Agents Europe, Middle East and Africa at Royal Caribbean International, about welcoming guests across cultures while preserving a global brand’s identity.

Singles, couples and families spanning generations may share the same ship while seeking different holidays. The conversation explores how customer understanding shapes services, communication and local partnerships, and how removing barriers can make an international product feel welcoming.

With Total Guest Satisfaction an explicit management responsibility for more than twenty years, Gianni connects the customer experience to the people who deliver it: their ability to listen, the trust they receive and the freedom to learn from mistakes.

Host: Antonio Brusca - Founder & Curator, The International Marketer
Guest: Gianni Rotondo - General Manager Sales Agents Europe, Middle East and Africa at Royal Caribbean International

Episode recorded in Italian.

The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

Follow the podcast for more real-world conversations about marketing, business and working across borders.

A great marketer does not invent the value of a product. They help people recognize the value that is already there.

In Never Drive Alone, Silvio Petrassi talks with Elena Cortesi, Marketing & Communications Director for Jeep, Ram and Dodge within Stellantis, about a career shaped by international markets, global brands and the people met along the way.

From Italy to Europe and the United States, the conversation explores how working across cultures changes the way you think, lead and make decisions. From trust in high-performing teams to curiosity as a professional asset, from international experience to the role of AI, Elena reflects on what remains essential as markets, technologies, and organizations keep changing.
At the center is one idea: meaningful success is rarely individual. Building strong brands also means building the people around them.

Host: Silvio Petrassi - Founder & Curator, The International Marketer
Guest: Elena Cortesi - Marketing & Communications Director, Jeep, Ram and Dodge, Stellantis

Episode recorded in Italian.

The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

Follow the podcast for more real-world conversations about marketing, business and working across borders.

A strong CV doesn't always mean the right candidate. And a convincing interview doesn't necessarily reveal the person behind the profile.

In "Would They Choose You?", Silvio Petrassi talks with Marilù Anaclerio of KeyPartners about what makes a marketer worth hiring today, and why searching for the perfect candidate can make you overlook the right one.

As business understanding, data literacy, AI, and international experience reshape marketing roles, the conversation explores what recruiters actually look for beyond technical skills and job titles.

From the limits of stress interviews to career opportunities abroad, compensation, and talent retention, Marilù shares insights from more than twenty years in executive search.

Because hiring is a two-way decision. Being chosen matters, but knowing whether a company is right for you matters just as much.

Host: Silvio Petrassi - Founder & Curator, The International Marketer
Guest: Marilù Anaclerio - KeyPartners

Episode recorded in Italian.

The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

Follow the podcast for more real-world conversations about marketing, business and working across borders.

In premium furniture, playing safe can be the fastest way to become invisible.

In The Global Furnishing Playbook, Antonio Brusca talks with Roberto Archetti, CEO of District Eight Europe and former Brand Director at Poltrona Frau, about what makes a furniture brand distinctive when products, communication, and customer journeys increasingly start to look alike.

From digital discovery to the physical showroom, from brand identity to dealer relationships, the conversation explores how value is built before the purchase — and why materials, craftsmanship and product culture still need to be experienced, not just seen on a screen.

The discussion also moves across borders, comparing the advantages of taking an established European design brand abroad with the very different challenge of bringing an Asian premium brand into Europe.
At the center is one tension: how do you listen to the market without becoming indistinguishable from it?

Host: Antonio Brusca - Founder & Curator, The International Marketer
Guest: Roberto Archetti - CEO, District Eight Europe

Episode recorded in Italian.

The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

Follow the podcast for more real-world conversations about marketing, business and working across borders.

There is no such thing as “the jewelry customer”.

The same person may buy a piece as an investment, a gift, a personal reward, or the symbol of an important moment.
In High Karat Marketing, Antonio Brusca speaks with Marilyn Cicoria, Marketing Director at DESMOS Jewels, about how this changes how jewelry brands build relevance across digital, retail, and international markets.
From the jeweler as first influencer to the store as media, from digital discovery to local adaptation, the conversation looks at what happens when a deeply physical category meets an increasingly fragmented customer journey.

Host: Antonio Brusca - Founder & Curator, The International Marketer
Guest: Marilyn Cicoria - Marketing Director, DESMOS Jewels

Episode recorded in Italian.

The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

Follow the podcast for more real-world conversations about marketing, business and working across borders.