From Murano to Apac | The International Marketer
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From Murano to Apac | The International Marketer
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Asia Pacific is one region on the map. It is not one market.
China, Southeast Asia, Hong Kong, and Australia differ in market maturity, business culture, digital ecosystems, and how relationships are built.
In From Murano to APAC, Antonio Brusca talks with Livia Papacchini, Export Manager Asia Pacific at Barovier&Toso, about what it takes to develop a high-end design brand across markets that can demand very different ways of selling, communicating and building trust.
From heritage and craftsmanship to local digital platforms, from choosing the right partner to the value of having people on the ground, the conversation explores what happens when the same brand must remain recognizable while adapting to very different ways of doing business.
Host: Antonio Brusca - Founder & Curator, The International Marketer
Guest: Livia Papacchini - Export Area Manager Apac, Barovier&Toso
Episode recorded in Italian.
The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.
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