An international experience has to feel personal to people with very different expectations.

In Cruise Beyond Borders, Antonio Brusca talks with Gianni Rotondo, General Manager Sales Agents Europe, Middle East and Africa at Royal Caribbean International, about welcoming guests across cultures while preserving a global brand’s identity.

Singles, couples and families spanning generations may share the same ship while seeking different holidays. The conversation explores how customer understanding shapes services, communication and local partnerships, and how removing barriers can make an international product feel welcoming.

With Total Guest Satisfaction an explicit management responsibility for more than twenty years, Gianni connects the customer experience to the people who deliver it: their ability to listen, the trust they receive and the freedom to learn from mistakes.

Host: Antonio Brusca - Founder & Curator, The International Marketer
Guest: Gianni Rotondo - General Manager Sales Agents Europe, Middle East and Africa at Royal Caribbean International

Episode recorded in Italian.

The International Marketer is where professionals working across international markets share what worked, what didn’t, and what they learned along the way.

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