BREAKING UP with Transactional Marketing ft Michelle Hsiao | Hard Corps Marketing Show | Ep 432
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BREAKING UP with Transactional Marketing ft Michelle Hsiao | Hard Corps Marketing Show | Ep 432
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How can relationship-based marketing drive deeper customer engagement and long-term growth?
In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies, emphasizing the value of meaningful relationships over transactional interactions to drive sustainable growth.
Michelle shares how marketing goes far beyond the product and is really about the people. From building trust throughout the customer journey to designing loyalty programs that foster emotional connection, she explores how marketers can create personalized, engaging experiences at every stage.
In this episode, we cover:
- Why relationships, not just products, are central to great marketing
- How to design loyalty programs that encourage connection and engagement
- The power of personalization and two-way communication with your audience
- Michelle’s entrepreneurial journey and how embracing risk shaped her leadership style
If you’re looking to transform your marketing from transactional to relational, this episode is packed with tactical ideas and thoughtful strategies you can implement today!
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Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/
Connect with Michelle:
- LinkedIn: https://www.linkedin.com/in/michelle-hsiao/
- Company website: https://therevgrowthadvisors.com/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/4Evz0sOoFk8
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/