Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Beliefs and stories inherited from childhood that shape your business mindset
• The importance of permission and approval in entrepreneurial life
• Aligning your business with your natural archetype for growth
• Balancing short-term income needs with long-term asset building
• Creating a business environment that fosters joy and fulfillment
• The impact of environment and environment on work energy
• The difference between content creation and leadership in marketing
• Living a life and building a business that enhances each other
• The importance of embodiment and conviction in content and leadership
• Practical strategies for making work more enjoyable and aligned with personal values

Sound bites:

• "Build a business so fun you don't need a vacation"
• "The more fun I have, the more money I make"
• "Your results mirror back your internal beliefs"

Time stamps:

00:00 Introduction: Building a Business You Love

01:10 The Power of Fun in Business Success

02:04 From Failure to Fulfillment: Lessons Learned

03:01 Reevaluating Success and Fulfillment

03:56 Changing Your Movie: Beliefs and Perception

04:54 Auditing Your Beliefs and Results

05:22 The Role of Permission and Approval

06:13 Building a Business That Feels Like Play

07:10 Aligning Business with Your Archetype

09:15 Balancing Short-Term and Long-Term Goals

14:56 Creating a Joyful Work Environment

17:22 Content Creation vs. Leadership

19:19 Living from Embodiment and Conviction

22:10 Building a Business That Enhances Your Life

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Focus on fixing the biggest bottleneck first to unlock growth
• Set specific, meaningful goals that change your decisions
• Use the factory line analogy to understand business functions
• Prioritize solutions based on impact, cost, and effort
• Schedule dedicated time for your long-term projects

Sound bites:

• "A terrible goal is I want to create maximum impact."
• "Your goal must change how you behave today."
• "Work on the right things in the right order."

Time stamps:

00:00 Introduction to fixing your business bottleneck

01:04 The core functions every service business relies on

02:02 Setting a clear, impactful goal

03:56 Choosing the one goal that matters most

05:23 Understanding your business metrics and bottleneck

09:15 Focusing on the highest impact solution

14:40 Scheduling your next right thing and holding tension

17:28 The process of continuous improvement and trust

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Start with one-to-one coaching to master client creation and delivery.
• Validate your core offer before expanding to group or community.
• Build your offer suite in the sequence of core, group, community, and low-ticket offers.
• Use the offer octagon to enhance perceived reward and reduce perceived risk.
• Leverage conversion events and mini magnets for scalable marketing.
• Focus on clarity, promise, and proof to increase offer conversions.
• Avoid rushing into group or community offers without validation.

Sound bites:

• "Increase perceived reward, decrease perceived risk"
• "Your promise must be clear and specific"
• "Start with validation, then scale logically"

Time stamps:

00:00 Introduction: Building a Scalable Coaching Business

00:35 Host shares personal journey and initial offer strategies

01:30 Lessons learned from early coaching experiments

02:25 The importance of sequencing offers correctly

03:23 Mistakes made in 2021 and how to avoid them

04:20 Returning to basics and validating offers

07:44 Creating a successful group coaching program

08:41 Building community and recurring revenue streams

12:57 The current scalable offer model and product pyramid

14:25 Starting with mastery in one-to-one coaching

18:42 Designing highly converting offers with the offer octagon

22:29 Summary: Launch sequence and leverage strategies

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The law of detachment and its role in sales
• Why coaching too much can hinder sales
• Getting to the deeper why of clients
• Leading the conversation without pushing
• Handling objections and hesitation effectively
• The importance of creating awareness over solving problems
• Timing of the offer and client-led closing
• How to challenge and support client decisions

Sound bites:

• "Awareness is value, not just solving problems."
• "Ask permission to go deeper into their true why."
• "Challenge the yes, support the no."

Time stamps:

00:00 Introduction to effective sales calls

01:57 The mistake of attachment to the sale

03:50 Creating awareness through mirroring

06:11 The importance of asking permission to go deeper

08:10 Leading at the right point in the conversation

09:07 Handing over control to the client

10:00 Handling yes and hesitation with care

11:58 Supporting genuine decision-making

12:57 The power of creating conditions for right clients

13:54 Practical support and next steps

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• You create coaching clients by living as enrollment, not by chasing them.
• Serving from overflow is essential; fill your own cup first.
• Recognize everyday opportunities to connect and serve, not just when you need clients.
• Ask permission and articulate the gap before proposing solutions.
• Lead conversations with framing, checking, and guiding to the next step.

Sound bites:

• "Serve from overflow, not depletion."
• "Recognize everyday opportunities to connect and serve."
• "Ask permission and articulate the gap before proposing."

Time stamps:

00:00 Introduction to living as enrollment and its importance

02:02 The four stages of the enrollment habit: take, give, invite, propose

03:54 Serving from overflow: filling your cup before giving to others

05:46 Recognizing opportunities to serve in everyday interactions

08:17 The power of genuine curiosity and open conversations

08:46 Inviting help without pitching: asking permission and articulating the gap

11:10 The proposal: framing, checking, and guiding to the next step

13:06 Living as enrollment to attract clients effortlessly

14:02 Next steps and resources for building your coaching business

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Gemma here:

⁠https://www.instagram.com/theembodiedphysio.uk/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Journey from sports physio to holistic health coach
• Challenges of identity and certainty in business
• The role of community and support in growth
• Shifting from transactional to transformational client work
• The importance of bold, confident actions
• Applying high performance principles outside sports
• Building a new business model and reputation
• Inner shifts and personal development through ECC

Sound bites:

• "I've got much more comfortable with my title as a physio"
• "The work we do is very much like a transformation"
• "The ECC makes the journey fun and moves you forward"

Time stamps:

00:00 Introduction to Gemma's journey and expertise

02:10 Transition from sports physio to holistic health approach

04:00 Deep dive into breath work and respiratory mechanics

05:57 Expanding into non-athletic high performance coaching

07:31 Challenges faced in business and identity shifts

08:57 The impact of taking bold, confident actions

10:52 Overcoming obstacles before joining ECC

12:56 Advice for those considering ECC membership

16:02 Results and transformations since ECC

18:47 Creating and shifting from one-to-one to program-based clients

23:54 Inner personal shifts and community support

26:00 Surprising relationships and friendships formed through ECC

26:58 Final advice and encouragement for prospective members

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Energy creates energy, and your mindset influences your day.
• Physical movement like shaking and hip circles releases tension.
• Opening your heart can shift your emotional state.
• Building capacity to relax in tension enhances resilience.
• Mindfulness and awareness help detach from discomfort.

Sound bites:

• "Energy creates energy, so make it positive."
• "Your body can hold so much tension, let it go."
• "Relaxing in tension builds your capacity to hold."

Time stamps:

00:00 Introduction to Energy and Capacity Building

02:47 The Power of Energy and Joy

05:25 Opening the Heart and Emotional Shift

07:47 Loosening the Hips and Moving Energy

08:15 The Power of Self-Attraction and Self-Leadership

09:53 Facial and Eye Exercises for Energy

11:05 Affirmations and Self-Confidence

12:37 Standing Tree Pose for Capacity

15:37 Relaxing in Tension and Building Resilience

17:32 Closing and Reflection on Inner Strength

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The four levels of the content game: play one, level up, power mode, god mode
• The importance of treating content creation like a video game with levels
• Overcoming fear and resistance in early content creation
• Running experiments and studying data to understand audience engagement
• Building a strategic content system around your unique framework
• Turning content into a sales army with campaign-based content
• Scaling to $50,000 a month without sales calls

Sound bites:

• "Your job here isn't to go viral, it's to get experience points."
• "Nobody is paying attention, and that’s okay."
• "Stop guessing and start running experiments."

Time stamps:

00:00 Introduction to the four levels of content mastery

00:36 Level one: Play one - Starting from zero and overcoming fear

01:35 The challenges of beginner content creation and resistance

04:02 The importance of embracing being a beginner and gaining experience

05:01 Level two: Level up - Consistent posting and learning the rules

06:24 Understanding audience attention and shifting beliefs

08:17 Becoming a scientist: Testing and studying content data

09:44 Level three: Power mode - Creating a strategic content system

11:17 The importance of a clear strategic direction and content pillars

13:40 Level four: God mode - Building a sales army with campaigns

17:29 Implementing campaign-based content for scalable sales

19:23 Conclusion and next steps in building your content ecosystem