Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Start with one-to-one coaching to master client creation and delivery.
• Validate your core offer before expanding to group or community.
• Build your offer suite in the sequence of core, group, community, and low-ticket offers.
• Use the offer octagon to enhance perceived reward and reduce perceived risk.
• Leverage conversion events and mini magnets for scalable marketing.
• Focus on clarity, promise, and proof to increase offer conversions.
• Avoid rushing into group or community offers without validation.

Sound bites:

• "Increase perceived reward, decrease perceived risk"
• "Your promise must be clear and specific"
• "Start with validation, then scale logically"

Time stamps:

00:00 Introduction: Building a Scalable Coaching Business

00:35 Host shares personal journey and initial offer strategies

01:30 Lessons learned from early coaching experiments

02:25 The importance of sequencing offers correctly

03:23 Mistakes made in 2021 and how to avoid them

04:20 Returning to basics and validating offers

07:44 Creating a successful group coaching program

08:41 Building community and recurring revenue streams

12:57 The current scalable offer model and product pyramid

14:25 Starting with mastery in one-to-one coaching

18:42 Designing highly converting offers with the offer octagon

22:29 Summary: Launch sequence and leverage strategies