💸 Ready for $36k days straight from your Instagram DM's?

Hate to tell you but, your testimonials aren’t enough.

Today, I’m talking with client experience systems strategist Colie James about how to turn your client results into actual case studies that help you close more sales, get more clients, and make your marketing do more of the heavy lifting.

And yes, we talk about the juicy numbers. But we also talk about the context behind them — because “my client made $30K” means absolutely nothing if you leave out the fact that she already had leads, a $6K offer, a launch strategy, and a massive audience.

Context matters.

In this episode, we’re talking about:

• Why a client testimonial is NOT the same thing as a case study
• The storytelling arc you need to turn client results into compelling proof
• Why you should be collecting case study information during the client journey — not just at the end
• How “in progress” case studies can actually be some of your best marketing
• The specific data you should be collecting from your clients
• Why you need to know exactly what your offer is supposed to do BEFORE you know what data to collect
• How to uncover unexpected results your clients are getting
• Why confidence, time saved, pricing increases, referrals, and retention can be just as valuable as revenue numbers
• How to use case studies in your DM sales and sales calls
• Why your prospects need to see someone like THEM in your case studies
• How identity-led case studies help potential clients see themselves getting the result
• Why context is everything when you're using client revenue as proof
• How better client experience systems can create better proof, better referrals, and more repeat business
• And how Colie is building a tool called Proof to help you actually organize and find all of this client data when you need it

Follow Colie James:

👉Follow her on Instagram: @coliejames

👉Check our her tools and services

This podcast was produced by Your Girl Media.

Follow on Instagram: @yourgirlmedia

Want to be pulled into my world?

👉 Come hang with me on Instagram: @alyssalmoorhead

💸 Curious for more? Head to: www.alyssamoorhead.com

☎️ Want to book a Sales Call? Book HERE

Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck

Join My Email List + Get the Free Lead Tracker

Ready for $9K in sales straight from the DMs?

Join my email list and you'll get:

• Invites to free networking calls
• Upcoming sales masterclasses
• A free Lead Tracker template
• Behind-the-scenes updates from The DM Sales Gal podcast
• Weekly lead generation and DM sales strategies that actually work

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Think you need more followers to make more high-ticket sales? Think again.

One of my clients had less than 300 Instagram followers and made $30K in five weeks — nearly twice the sales of a client with 200K followers.

In this episode, I’m breaking down why Instagram DM sales matter more than follower count and how to turn the audience and leads you already have into paying clients.

We’re talking about:

• How to use Instagram DMs to close more sales
• Why more followers don’t automatically mean more high-ticket clients
• The sales math you need to hit your revenue goals
• How to turn existing followers and email subscribers into leads
• Why your lead tracker is essential for consistent sales
• How to follow up with warm leads without being annoying
• Why marketing and sales need to work together

If you want to get more clients, make more high-ticket sales, and convert more of the leads you already have, this episode is for you.

👉 Sign up for our Sales on Repeat Challenge Starting Sept 28th: Sign up HERE

This podcast was produced by Your Girl Media.

Follow on Instagram: @yourgirlmedia

Want to be pulled into my world?

👉 Come hang with me on Instagram: @alyssalmoorhead

💸 Curious for more? Head to: www.alyssamoorhead.com

☎️ Want to book a Sales Call? Book HERE

Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck

Join My Email List + Get the Free Lead Tracker

Ready for $9K in sales straight from the DMs?

Join my email list and you'll get:

• Invites to free networking calls
• Upcoming sales masterclasses
• A free Lead Tracker template
• Behind-the-scenes updates from The DM Sales Gal podcast
• Weekly lead generation and DM sales strategies that actually work

👉 Sign up HERE

👉 Sign Up For My FREE Lead Tracker

I'm breaking down 6 sales fuck-ups that could be keeping you from closing 1–2+ high-ticket sales every single week — especially if you're relying on Instagram DMs for lead generation.

And yes, I'm calling out some of the absolute nonsense I keep seeing online about what actually makes sales.

We're talking about what really matters when you want to get more clients, close more sales, and make your DMs actually convert.

In this episode, we're getting into:

• Why you need to know your conversion rates before you can predict your sales
• The difference between cold-to-warm, warm-to-hot, and hot-to-close conversion rates
• Why your Instagram DMs are NOT a lead tracker
• Exactly what you should be tracking in your lead tracker
• Why mass-blasting your webinar, freebie, or event to everyone is not DM lead generation
• How to actually follow up with people instead of talking at them
• Why you're probably selling way too late
• How far in advance you should actually be talking to potential buyers
• Why more RSVPs, followers, likes, and comments do NOT automatically mean more sales
• Why your sales event should not be doing all the selling for you
• How to turn questions from your DMs and sales events into content that helps you close more sales
• Why clients with hundreds of followers can make more sales than people with thousands of followers
• The sales numbers that actually matter — and the vanity metrics you can stop obsessing over

And here's the big takeaway:

Talking to people matters.

Your follower count doesn't close the sale. Your likes don't close the sale. Your Threads comments don't close the sale.

Your ability to identify the right leads, start conversations, follow up, understand where they are in the buying process, and actually track your numbers? THAT is what matters.

I also share how one of our clients with under 300 followers generated $30K with us in her first five weeks, while people with 15,000 followers can still struggle to create consistent months.

So if you're ready to stop obsessing over vanity metrics and start getting serious about high-ticket sales and DM lead generation, this one's for you.

This podcast was produced by Your Girl Media.

Follow on Instagram: @yourgirlmedia

Want to be pulled into my world?

👉 Come hang with me on Instagram: @alyssalmoorhead

💸 Curious for more? Head to: www.alyssamoorhead.com

☎️ Want to book a Sales Call? Book HERE

Check out the 5-Step DM Sales to $20K+ Months Masterclass Deck

Join My Email List + Get the Free Lead Tracker

Ready for $9K in sales straight from the DMs?

Join my email list and you'll get:

• Invites to free networking calls
• Upcoming sales masterclasses
• A free Lead Tracker template
• Behind-the-scenes updates from The DM Sales Gal podcast
• Weekly lead generation and DM sales strategies that actually work

👉 Sign up HERE