💸 Ready for $36k days straight from your Instagram DM's?

Hate to tell you but, your testimonials aren’t enough.

Today, I’m talking with client experience systems strategist Colie James about how to turn your client results into actual case studies that help you close more sales, get more clients, and make your marketing do more of the heavy lifting.

And yes, we talk about the juicy numbers. But we also talk about the context behind them — because “my client made $30K” means absolutely nothing if you leave out the fact that she already had leads, a $6K offer, a launch strategy, and a massive audience.

Context matters.

In this episode, we’re talking about:

• Why a client testimonial is NOT the same thing as a case study
• The storytelling arc you need to turn client results into compelling proof
• Why you should be collecting case study information during the client journey — not just at the end
• How “in progress” case studies can actually be some of your best marketing
• The specific data you should be collecting from your clients
• Why you need to know exactly what your offer is supposed to do BEFORE you know what data to collect
• How to uncover unexpected results your clients are getting
• Why confidence, time saved, pricing increases, referrals, and retention can be just as valuable as revenue numbers
• How to use case studies in your DM sales and sales calls
• Why your prospects need to see someone like THEM in your case studies
• How identity-led case studies help potential clients see themselves getting the result
• Why context is everything when you're using client revenue as proof
• How better client experience systems can create better proof, better referrals, and more repeat business
• And how Colie is building a tool called Proof to help you actually organize and find all of this client data when you need it

Follow Colie James:

👉Follow her on Instagram: @coliejames

👉Check our her tools and services

This podcast was produced by Your Girl Media.

Follow on Instagram: @yourgirlmedia

Want to be pulled into my world?

👉 Come hang with me on Instagram: @alyssalmoorhead

💸 Curious for more? Head to: www.alyssamoorhead.com

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